Hari ini, merek keran pasar semakin banyak, making the market competition has become more and more intense. Persaingan yang kejam antara merek, although the more intense, hampir mencapai keadaan putih-panas. But for faucet brands with a deep cultural heritage and bright spots, it is not difficult to reach the top of the market. Namun, due to the swarm of faucet manufacturers, product homogenization is serious, kurangnya diferensiasi produk, inovasi.
According to the author of Merek Faucet Terkenal, there are constantly new companies in the war, constantly reducing prices, Seringkali dengan mengorbankan kualitas pada akhirnya. This is also the root cause of the faucet market today’s disorderly competition. Today’s faucet industry reshuffle intensified. In the case of increasingly serious homogenization of products, inovasi, differentiation strategy will be strengthened awareness or change the existing predicament of the enterprise. Dalam hal ini, Saya pikir merek faucet terkenal ingin memenangkan pasar, must do these three points.
Pertama, Temukan posisi terminal
Dalam beberapa tahun terakhir, China’s faucet industry a change in the traditional, lajang, citra praktis, dan kemudian ke dekoratif, Pengembangan ramah lingkungan. Setelah bertahun -tahun pengembangan, Industri keran semakin matang, Merek regional terkenal telah muncul. Tetapi terminal, channel competition also began to be intense. The faucet brand also needs to work hard to find their own marketing terminal specialization positioning, and the development of their own brand will be beneficial.
Kedua, the competition intensified the need for innovation
In the face of escalating competition in the industry, ingin menonjol dalam kompetisi, faucet brands have to show their tricks, dan berusaha untuk membuat standar industri. Industry experts believe that, faucet brand wants to stand out in the process of the big waves, menerobos dilema ini, should follow the market trend, meet the market demand, Tingkatkan manajemen produksi dan kualitas produk. Mempromosikan inovasi perusahaan dengan kuat, untuk beradaptasi dengan pasar, pelayanan pelanggan, meningkatkan daya saing dan mempromosikan pengembangan industri.
Lagi, Layanan adalah fokus dari persaingan pasar.
Faucet as a semi-finished product, service for the development and growth of the brand and the enhancement of competitiveness plays a very important role. Untuk meningkatkan kesadaran merek, meningkatkan daya saing pasar, all kinds of faucet brands have to show form type. Endless marketing tools and planning means, Tujuannya adalah untuk menarik lebih banyak konsumen. Apakah itu pembangunan merek perusahaan atau inovasi produk dan pasar atau dalam perdagangan ekspor, Jujur lakukan manusia, seriously work, bertanggung jawab atas pelanggan, Anda akan dapat menciptakan pasar faucet domestik dan asing yang lebih luas.
Pada saat yang sama, many faucet manufacturers can be won in the fierce competition in the market, mencoba memasukkan berbagai promosi dalam booming. But the price has become the only means of the vast majority of manufacturers, Dan harga rendah ini biasanya hanya menarik perhatian beberapa konsumen. Many of today’s consumers are no longer buying cheap. In their minds stores are always doing promotions, Dan pada akhirnya mereka benar -benar dapat memperoleh manfaat dari tidak memenuhi harapan. In the frequent price wars, consumers are also considered to be experienced in a hundred battles. They are increasingly concerned about the brand and quality of the product. Jadi saya pikir: if you want to be bigger and stronger faucet manufacturers, kualitas, Kualitas tinggi masih merupakan satu -satunya jalan keluar.
Pendeknya, Produsen faucet tentu saja harus meninggalkan perang harga. Brand and quality is leading faucet manufacturers in the market competition in the tension of the magic weapon to win. This is not limited to how to seize the market and compete for the attention of customers, but also to put more energy on quality, melayani, teknologi, talent and even the dealer level and other aspects of the above.