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AnAnalysisOfTheThreeKeyPointsOfWinningFamousFaucetBrands

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有名蛇口ブランドを勝ち取る3つの重要ポイントの分析

今日, 市場の蛇口ブランドはますます増えています, making the market competition has become more and more intense. ブランド間の残酷な競争, although the more intense, ほぼ白熱状態に達した. But for faucet brands with a deep cultural heritage and bright spots, it is not difficult to reach the top of the market. しかし, due to the swarm of faucet manufacturers, product homogenization is serious, 製品の差別化の欠如, 革新.

According to the author of 有名な蛇口ブランド, there are constantly new companies in the war, constantly reducing prices, 多くの場合、最終的には品質が犠牲になります. This is also the root cause of the faucet market today’s disorderly competition. Today’s faucet industry reshuffle intensified. In the case of increasingly serious homogenization of products, 革新, differentiation strategy will be strengthened awareness or change the existing predicament of the enterprise. この点について, 有名な蛇口ブランドは市場を勝ち取りたいと考えていると思います, must do these three points.


初め, 端子の位置を見つける
近年では, China’s faucet industry a change in the traditional, シングル, 実用イメージ, そして装飾へ, 環境に優しい開発. 長年の開発を経て, 蛇口業界は成熟しつつある, 有名な地域ブランドが登場. しかし、端末は, channel competition also began to be intense. The faucet brand also needs to work hard to find their own marketing terminal specialization positioning, and the development of their own brand will be beneficial.

第二に, the competition intensified the need for innovation
In the face of escalating competition in the industry, 競争で目立ちたい, faucet brands have to show their tricks, 業界標準の作成に努めます. Industry experts believe that, faucet brand wants to stand out in the process of the big waves, このジレンマを打破する, should follow the market trend, meet the market demand, 生産管理と製品品質の向上. 企業のイノベーションを強力に推進する, 市場に適応するために, 顧客サービス, 競争力を強化し、産業の発展を促進する.

また, サービスは市場競争の焦点である.
Faucet as a semi-finished product, service for the development and growth of the brand and the enhancement of competitiveness plays a very important role. ブランド認知度を向上させるために, 市場競争力の向上, all kinds of faucet brands have to show form type. Endless marketing tools and planning means, 目的はより多くの消費者を引き付けることです. それが企業のブランド構築であっても、製品や市場の革新であっても、あるいは輸出貿易であっても, 正直に人間をやる, seriously work, 顧客に対して責任を負う, より幅広い国内外の蛇口市場を創造することができます.

同時に, many faucet manufacturers can be won in the fierce competition in the market, ブームに乗って様々なプロモーションを実施しようとしている. But the price has become the only means of the vast majority of manufacturers, そしてこの低価格は通常、一部の消費者の注目を集めるだけです. Many of today’s consumers are no longer buying cheap. In their minds stores are always doing promotions, そして最終的には、期待に応えられなかったという利益を実際に得ることができるのです. In the frequent price wars, consumers are also considered to be experienced in a hundred battles. They are increasingly concerned about the brand and quality of the product. それで私は思います: if you want to be bigger and stronger faucet manufacturers, 品質, 高品質が唯一の解決策である.

要するに, 蛇口メーカーは当然価格競争を放棄すべきだ. Brand and quality is leading faucet manufacturers in the market competition in the tension of the magic weapon to win. This is not limited to how to seize the market and compete for the attention of customers, but also to put more energy on quality, サービス, テクノロジー, talent and even the dealer level and other aspects of the above.

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