今天, 市场水龙头品牌越来越多, making the market competition has become more and more intense. 品牌之间的残酷竞争, although the more intense, 几乎达到了白热化的状态. But for faucet brands with a deep cultural heritage and bright spots, it is not difficult to reach the top of the market. 然而, due to the swarm of faucet manufacturers, product homogenization is serious, 产品缺乏差异化, 创新.
According to the author of the famous faucet brand, there are constantly new companies in the war, constantly reducing prices, 最终往往以牺牲质量为代价. This is also the root cause of the faucet market today’s disorderly competition. Today’s faucet industry reshuffle intensified. In the case of increasingly serious homogenization of products, 创新, differentiation strategy will be strengthened awareness or change the existing predicament of the enterprise. 在这方面, 我认为知名水龙头品牌想要赢得市场, must do these three points.

第一的, 找到终端定位
最近几年, China’s faucet industry a change in the traditional, 单身的, 实用形象, 然后进行装饰, 环保发展. 经过多年的发展, 水龙头行业日趋成熟, 区域知名品牌纷纷涌现. 但终端, channel competition also began to be intense. The faucet brand also needs to work hard to find their own marketing terminal specialization positioning, and the development of their own brand will be beneficial.
第二, the competition intensified the need for innovation
In the face of escalating competition in the industry, 想要在竞争中脱颖而出, faucet brands have to show their tricks, 并努力制定行业标准. Industry experts believe that, faucet brand wants to stand out in the process of the big waves, 突破这个困境, should follow the market trend, meet the market demand, 提高生产管理和产品质量. 大力推进企业创新, 为了适应市场, 客户服务, 提升竞争力,促进行业发展.
再次, 服务是市场竞争的焦点.
Faucet as a semi-finished product, service for the development and growth of the brand and the enhancement of competitiveness plays a very important role. 为了提高品牌知名度, 提高市场竞争力, all kinds of faucet brands have to show form type. Endless marketing tools and planning means, 目的是为了吸引更多的消费者. 无论是企业品牌建设还是产品和市场创新还是在出口贸易中, 诚实做人, seriously work, 对客户负责, 您将能够开创更广阔的国内外水龙头市场.
同时, many faucet manufacturers can be won in the fierce competition in the market, 试图在热潮中推出各种促销活动. But the price has become the only means of the vast majority of manufacturers, 而这种低廉的价格通常只会吸引部分消费者的注意. Many of today’s consumers are no longer buying cheap. In their minds stores are always doing promotions, 最终他们实际上可以收获未达到期望的好处. In the frequent price wars, consumers are also considered to be experienced in a hundred battles. They are increasingly concerned about the brand and quality of the product. 所以我认为: if you want to be bigger and stronger faucet manufacturers, 质量, 高品质仍是唯一出路.
简而言之, 水龙头厂家当然应该放弃价格战. Brand and quality is leading faucet manufacturers in the market competition in the tension of the magic weapon to win. This is not limited to how to seize the market and compete for the attention of customers, but also to put more energy on quality, 服务, 技术, talent and even the dealer level and other aspects of the above.
