今天, 市場水龍頭品牌越來越多, making the market competition has become more and more intense. 品牌之間的殘酷競爭, although the more intense, 幾乎達到了白熱化的狀態. But for faucet brands with a deep cultural heritage and bright spots, it is not difficult to reach the top of the market. 然而, due to the swarm of faucet manufacturers, product homogenization is serious, 產品缺乏差異化, 創新.
According to the author of 著名水龍頭品牌, there are constantly new companies in the war, constantly reducing prices, 最終往往以犧牲質量為代價. This is also the root cause of the faucet market today’s disorderly competition. Today’s faucet industry reshuffle intensified. In the case of increasingly serious homogenization of products, 創新, differentiation strategy will be strengthened awareness or change the existing predicament of the enterprise. 對此, 我認為知名水龍頭品牌想要贏得市場, must do these three points.

第一的, 找到終端定位
最近幾年, China’s faucet industry a change in the traditional, 單身的, 實用形象, 然後進行裝飾, 環保發展. 經過多年的發展, 水龍頭行業日趨成熟, 區域知名品牌紛紛湧現. 但終端, channel competition also began to be intense. The faucet brand also needs to work hard to find their own marketing terminal specialization positioning, and the development of their own brand will be beneficial.
第二, the competition intensified the need for innovation
In the face of escalating competition in the industry, 想要在競爭中脫穎而出, faucet brands have to show their tricks, 並努力製定行業標準. Industry experts believe that, faucet brand wants to stand out in the process of the big waves, 突破這個困境, should follow the market trend, meet the market demand, 提高生產管理和產品質量. 大力推進企業創新, 為了適應市場, 客戶服務, 提升競爭力,促進行業發展.
再次, 服務是市場競爭的焦點.
Faucet as a semi-finished product, service for the development and growth of the brand and the enhancement of competitiveness plays a very important role. 為了提高品牌知名度, 提高市場競爭力, all kinds of faucet brands have to show form type. Endless marketing tools and planning means, 目的是為了吸引更多的消費者. 無論是企業品牌建設還是產品和市場創新還是在出口貿易中, 誠實做人, seriously work, 對客戶負責, 您將能夠開創更廣闊的國內外水龍頭市場.
同時, many faucet manufacturers can be won in the fierce competition in the market, 試圖在熱潮中推出各種促銷活動. But the price has become the only means of the vast majority of manufacturers, 而這種低廉的價格通常只會吸引部分消費者的注意. Many of today’s consumers are no longer buying cheap. In their minds stores are always doing promotions, 最終他們實際上可以收穫未達到期望的好處. In the frequent price wars, consumers are also considered to be experienced in a hundred battles. They are increasingly concerned about the brand and quality of the product. 所以我認為: if you want to be bigger and stronger faucet manufacturers, 品質, 高品質仍是唯一出路.
簡而言之, 水龍頭廠家當然應該放棄價格戰. Brand and quality is leading faucet manufacturers in the market competition in the tension of the magic weapon to win. This is not limited to how to seize the market and compete for the attention of customers, but also to put more energy on quality, 服務, 技術, talent and even the dealer level and other aspects of the above.
