Analysis Of The French Market In 2021: Average Price Of Sanitary Ware Is Low, And The Online Price Of Accessories Is On The Rise

Analysis Of The French Market In 2021: Average Price Of Sanitary Ware Is Low, And The Online Price Of Accessories Is On The Rise

Според French Bathroom Association доклад, в 2021, the French bathroom industry sales (manufacturer ex-factory sales) reached 1.983 billion euros, увеличение на 15%. Sales growth reached 17 процент. Each of taps and fittings, showers and bathtubs, bathroom furniture and ceramics accounted for one-third.

The average price is lower in 2021 в сравнение с 2019. Sales increase in volume without price increase. Обаче, in some categories, sales growth is greater than volume growth for sanitary ceramics, вани, sump and showers. Sales of faucets and showers, among others, increased in volume but not price. Sales of faucets increased by 11% and sales increased by 15%. Shower doors and shower screens saw an 11% increase in sales and a 12% increase in volume. Its average price is going down.

Сред тях, sales of sanitary ceramics reached 415 милиони евро (excluding chassis), с общо 7.78 милиони парчета. От тях, sales of toilets reached 4.5 милион (excluding gynecological washers). This was sold mainly in the form of sets. It has vertical (3.2 милион) and suspended (500,000), accounting for two-thirds of the total number of ceramic pieces (including sinks and tank holders), while being worth less than half. За разлика от тях, the number of brackets reached 925,000 sets. It was worth 123 милиони евро, или 12% от общия брой.

в 2021, two-thirds of the 600,000 bathtubs sold will be made of resin. The number of other synthetic materials is less than 10%, accounting for about 20% of the total value. There were 9,000 single-system whirlpool tubs sold in 2021, надолу 2% в сравнение с 2019. More than three-quarters of French consumers prefer to use mixed system bathtubs.

Според груби оценки, of the 1.2 million shower trays sold in 2021 (worth €167 million, нагоре 16% година на година), около 550,000 are in the ceramic category, with the rest made of synthetic materials (including resin) or cast iron.

The shower market accounts for 18% of the bathroom industry and is mainly divided into shower doors, shower enclosures and shower screens. It has sold 2 million units worth 350 милиони евро, увеличение на 23% година на година. Shower doors accounted for 61% of the total value and 59% of the total sales volume. Shower screens accounted for 10% of the total value and 17% от общите продажби. Shower enclosures accounted for 29% of the total value and 24% of the total sales volume.

Driven by the French housing assistance program MaPrimAdapt, it aims to renovate 400,000 housing units between 2019 и 2022. Sales of showers reached 90,000 units with a total value of 44 милиони евро, нагоре 35% година на година. Sales of accessories such as faucets reached €658 million, увеличение на 11% година на година. Hybrid faucets accounted for 26% of the total amount and 41% от общия брой.

Sales of bathroom furniture reached 281 милиони евро, нагоре 15 процент на годишна база. Its growth rate increased by 11 точки. Сред тях, 34% were flat-pack furniture (sets) и 66% were assembled furniture. Its main channel is still mass retail, which accounts for 50% of the total channel value. The specialty channel in places such as building materials superstores such as Leroy Merlin accounted for 7%, или 1.688 billion euros.

The French e-commerce channel is growing rapidly. In all categories, the e-commerce channel of faucets accounted for 7.4% of the market share, while the shower room has not developed significantly for the time being.