Produttore di rubinetti VIGA 
Analisi del mercato francese in 2021: Il prezzo medio degli articoli sanitari è basso, E il prezzo online degli accessori è in aumento
Secondo il French Bathroom Association rapporto, In 2021, the French bathroom industry sales (manufacturer ex-factory sales) raggiunto 1.983 Miliardi di euro, un aumento di 15%. Sales growth reached 17 percentuale. Each of taps and fittings, showers and bathtubs, bathroom furniture and ceramics accounted for one-third.
The average price is lower in 2021 rispetto a 2019. Sales increase in volume without price increase. Tuttavia, in some categories, sales growth is greater than volume growth for sanitary ceramics, vasche da bagno, sump and showers. Sales of faucets and showers, tra gli altri, increased in volume but not price. Sales of faucets increased by 11% and sales increased by 15%. Shower doors and shower screens saw an 11% increase in sales and a 12% increase in volume. Its average price is going down.
Tra loro, sales of sanitary ceramics reached 415 milioni di euro (excluding chassis), con un totale di 7.78 milioni di pezzi. Di questi, sales of toilets reached 4.5 milioni (excluding gynecological washers). This was sold mainly in the form of sets. It has vertical (3.2 milioni) and suspended (500,000), accounting for two-thirds of the total number of ceramic pieces (including sinks and tank holders), while being worth less than half. In contrasto, the number of brackets reached 925,000 insiemi. It was worth 123 milioni di euro, O 12% del totale.
In 2021, two-thirds of the 600,000 bathtubs sold will be made of resin. The number of other synthetic materials is less than 10%, rappresentando circa 20% of the total value. C'erano 9,000 single-system whirlpool tubs sold in 2021, giù 2% rispetto a 2019. More than three-quarters of French consumers prefer to use mixed system bathtubs.
Secondo stime approssimative, del 1.2 million shower trays sold in 2021 (worth €167 million, su 16% anno su anno), Di 550,000 are in the ceramic category, with the rest made of synthetic materials (including resin) or cast iron.
The shower market accounts for 18% of the bathroom industry and is mainly divided into shower doors, shower enclosures and shower screens. It has sold 2 million units worth 350 milioni di euro, un aumento di 23% anno su anno. Shower doors accounted for 61% of the total value and 59% of the total sales volume. Shower screens accounted for 10% of the total value and 17% delle vendite totali. Shower enclosures accounted for 29% of the total value and 24% of the total sales volume.
Driven by the French housing assistance program MaPrimAdapt, it aims to renovate 400,000 housing units between 2019 E 2022. Sales of showers reached 90,000 units with a total value of 44 milioni di euro, su 35% anno su anno. Sales of accessories such as faucets reached €658 million, un aumento di 11% anno su anno. Hybrid faucets accounted for 26% of the total amount and 41% del totale.
Sales of bathroom furniture reached 281 milioni di euro, su 15 percentuale di anno in anno. Its growth rate increased by 11 punti. Tra loro, 34% were flat-pack furniture (insiemi) E 66% were assembled furniture. Its main channel is still mass retail, which accounts for 50% of the total channel value. The specialty channel in places such as building materials superstores such as Leroy Merlin accounted for 7%, O 1.688 Miliardi di euro.
The French e-commerce channel is growing rapidly. In all categories, the e-commerce channel of faucets accounted for 7.4% of the market share, while the shower room has not developed significantly for the time being.