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Француз базарынын анализи 2021: Санитардык уйрдун орточо баасы төмөн, Жана аксессуарлардын онлайн баасы көтөрүлүп жатат
Боюнча French Bathroom Association отчет, in 2021, the French bathroom industry sales (manufacturer ex-factory sales) reached 1.983 Миллиард евро, көбөйүшү 15%. Sales growth reached 17 percent. Each of taps and fittings, showers and bathtubs, bathroom furniture and ceramics accounted for one-third.
The average price is lower in 2021 салыштырганда 2019. Sales increase in volume without price increase. Бирок, in some categories, sales growth is greater than volume growth for sanitary ceramics, ванна, sump and showers. Sales of faucets and showers, башкалардын арасында, increased in volume but not price. Sales of faucets increased by 11% and sales increased by 15%. Shower doors and shower screens saw an 11% increase in sales and a 12% increase in volume. Its average price is going down.
Алардын арасында, sales of sanitary ceramics reached 415 Миллион евро (excluding chassis), жалпысынан 7.78 Миллион даана. Of these, sales of toilets reached 4.5 миллион (excluding gynecological washers). This was sold mainly in the form of sets. It has vertical (3.2 миллион) and suspended (500,000), accounting for two-thirds of the total number of ceramic pieces (including sinks and tank holders), while being worth less than half. Карама-каршы, the number of brackets reached 925,000 Sets. It was worth 123 Миллион евро, же 12% жалпы.
In 2021, two-thirds of the 600,000 bathtubs sold will be made of resin. The number of other synthetic materials is less than 10%, accounting for about 20% of the total value. Бар эле 9,000 single-system whirlpool tubs sold in 2021, ылдый 2% салыштырганда 2019. More than three-quarters of French consumers prefer to use mixed system bathtubs.
Одоно эсептөөлөр боюнча, -ныкы 1.2 million shower trays sold in 2021 (worth €167 million, өйдө 16% Жыл менен), жөнүндө 550,000 are in the ceramic category, with the rest made of synthetic materials (including resin) or cast iron.
The shower market accounts for 18% of the bathroom industry and is mainly divided into shower doors, shower enclosures and shower screens. It has sold 2 million units worth 350 Миллион евро, көбөйүшү 23% Жыл менен. Shower doors accounted for 61% of the total value and 59% of the total sales volume. Shower screens accounted for 10% of the total value and 17% of the total sales. Shower enclosures accounted for 29% of the total value and 24% of the total sales volume.
Driven by the French housing assistance program MaPrimAdapt, it aims to renovate 400,000 housing units between 2019 жана 2022. Sales of showers reached 90,000 units with a total value of 44 Миллион евро, өйдө 35% Жыл менен. Sales of accessories such as faucets reached €658 million, көбөйүшү 11% Жыл менен. Hybrid faucets accounted for 26% of the total amount and 41% жалпы.
Sales of bathroom furniture reached 281 Миллион евро, өйдө 15 жылдык жылдык пайыз. Its growth rate increased by 11 упайлар. Алардын арасында, 34% were flat-pack furniture (Sets) жана 66% were assembled furniture. Its main channel is still mass retail, which accounts for 50% of the total channel value. The specialty channel in places such as building materials superstores such as Leroy Merlin accounted for 7%, же 1.688 Миллиард евро.
The French e-commerce channel is growing rapidly. In all categories, the e-commerce channel of faucets accounted for 7.4% of the market share, while the shower room has not developed significantly for the time being.