Analysis Of The French Market In 2021: Average Price Of Sanitary Ware Is Low, And The Online Price Of Accessories Is On The Rise

Analysis Of The French Market In 2021: Average Price Of Sanitary Ware Is Low, And The Online Price Of Accessories Is On The Rise

Pagal French Bathroom Association pranešti, in 2021, the French bathroom industry sales (manufacturer ex-factory sales) reached 1.983 Milijardas eurų, padidėjimas 15%. Sales growth reached 17 procentas. Each of taps and fittings, showers and bathtubs, bathroom furniture and ceramics accounted for one-third.

The average price is lower in 2021 palyginti su 2019. Sales increase in volume without price increase. Tačiau, in some categories, sales growth is greater than volume growth for sanitary ceramics, vonios, sump and showers. Sales of faucets and showers, be kitų, increased in volume but not price. Sales of faucets increased by 11% and sales increased by 15%. Shower doors and shower screens saw an 11% increase in sales and a 12% increase in volume. Its average price is going down.

Tarp jų, sales of sanitary ceramics reached 415 milijonas eurų (excluding chassis), with a total of 7.78 milijonas vienetų. Of these, sales of toilets reached 4.5 milijonas (excluding gynecological washers). This was sold mainly in the form of sets. It has vertical (3.2 milijonas) and suspended (500,000), accounting for two-thirds of the total number of ceramic pieces (including sinks and tank holders), while being worth less than half. Priešingai, the number of brackets reached 925,000 rinkiniai. It was worth 123 milijonas eurų, arba 12% viso.

Į 2021, two-thirds of the 600,000 bathtubs sold will be made of resin. The number of other synthetic materials is less than 10%, accounting for about 20% of the total value. There were 9,000 single-system whirlpool tubs sold in 2021, žemyn 2% palyginti su 2019. More than three-quarters of French consumers prefer to use mixed system bathtubs.

Remiantis grubiais įvertinimais, iš 1.2 million shower trays sold in 2021 (worth €167 million, aukštyn 16% per metus), apie 550,000 are in the ceramic category, with the rest made of synthetic materials (including resin) or cast iron.

The shower market accounts for 18% of the bathroom industry and is mainly divided into shower doors, shower enclosures and shower screens. It has sold 2 million units worth 350 milijonas eurų, padidėjimas 23% per metus. Shower doors accounted for 61% of the total value and 59% of the total sales volume. Shower screens accounted for 10% of the total value and 17% of the total sales. Shower enclosures accounted for 29% of the total value and 24% of the total sales volume.

Driven by the French housing assistance program MaPrimAdapt, it aims to renovate 400,000 housing units between 2019 ir 2022. Sales of showers reached 90,000 units with a total value of 44 milijonas eurų, aukštyn 35% per metus. Sales of accessories such as faucets reached €658 million, padidėjimas 11% per metus. Hybrid faucets accounted for 26% of the total amount and 41% viso.

Sales of bathroom furniture reached 281 milijonas eurų, aukštyn 15 procentas per metus. Its growth rate increased by 11 taškai. Tarp jų, 34% were flat-pack furniture (rinkiniai) ir 66% were assembled furniture. Its main channel is still mass retail, which accounts for 50% of the total channel value. The specialty channel in places such as building materials superstores such as Leroy Merlin accounted for 7%, arba 1.688 Milijardas eurų.

The French e-commerce channel is growing rapidly. In all categories, the e-commerce channel of faucets accounted for 7.4% of the market share, while the shower room has not developed significantly for the time being.