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Францын зах зээлд дүн шинжилгээ хийх 2021: Ариун цэврийн өрөөний дундаж үнэ бага байна, Болон дагалдах хэрэгслийн онлайн үнэ өсч байна
Заасны дагуу French Bathroom Association тайлан, in 2021, the French bathroom industry sales (manufacturer ex-factory sales) байна 1.983 Тэрбум евро, өсөлт 15%. Sales growth reached 17 хувь. Each of taps and fittings, showers and bathtubs, bathroom furniture and ceramics accounted for one-third.
The average price is lower in 2021 харьцуулахад 2019. Sales increase in volume without price increase. Гэсэн хэдий ч, in some categories, sales growth is greater than volume growth for sanitary ceramics, Өмнөх үг, sump and showers. Sales of faucets and showers, among others, increased in volume but not price. Sales of faucets increased by 11% and sales increased by 15%. Shower doors and shower screens saw an 11% increase in sales and a 12% increase in volume. Its average price is going down.
Тэдний дунд, sales of sanitary ceramics reached 415 Сая сая евро (excluding chassis), with a total of 7.78 сая хэсгүүд. Of these, sales of toilets reached 4.5 сая (excluding gynecological washers). This was sold mainly in the form of sets. It has vertical (3.2 сая) and suspended (500,000), accounting for two-thirds of the total number of ceramic pieces (including sinks and tank holders), while being worth less than half. Эсрэгээрээ, the number of brackets reached 925,000 багц. It was worth 123 Сая сая евро, эсвэл 12% нийт.
онд 2021, two-thirds of the 600,000 bathtubs sold will be made of resin. The number of other synthetic materials is less than 10%, нягтлан бодох бүртгэл 20% of the total value. There were 9,000 single-system whirlpool tubs sold in 2021, доош 2% харьцуулахад 2019. More than three-quarters of French consumers prefer to use mixed system bathtubs.
Барзгар тооцооллын дагуу, of the 1.2 million shower trays sold in 2021 (worth €167 million, дээш 16% жилээс жилд), тухай 550,000 are in the ceramic category, with the rest made of synthetic materials (including resin) or cast iron.
The shower market accounts for 18% of the bathroom industry and is mainly divided into shower doors, shower enclosures and shower screens. It has sold 2 million units worth 350 Сая сая евро, өсөлт 23% жилээс жилд. Shower doors accounted for 61% of the total value and 59% of the total sales volume. Shower screens accounted for 10% of the total value and 17% of the total sales. Shower enclosures accounted for 29% of the total value and 24% of the total sales volume.
Driven by the French housing assistance program MaPrimAdapt, it aims to renovate 400,000 housing units between 2019 болон 2022. Sales of showers reached 90,000 units with a total value of 44 Сая сая евро, дээш 35% жилээс жилд. Sales of accessories such as faucets reached €658 million, өсөлт 11% жилээс жилд. Hybrid faucets accounted for 26% of the total amount and 41% нийт.
Sales of bathroom furniture reached 281 Сая сая евро, дээш 15 percent year-on-year. Its growth rate increased by 11 оноо. Тэдний дунд, 34% were flat-pack furniture (багц) болон 66% were assembled furniture. Its main channel is still mass retail, which accounts for 50% of the total channel value. The specialty channel in places such as building materials superstores such as Leroy Merlin accounted for 7%, эсвэл 1.688 Тэрбум евро.
The French e-commerce channel is growing rapidly. In all categories, the e-commerce channel of faucets accounted for 7.4% of the market share, while the shower room has not developed significantly for the time being.