Analiza rynku francuskiego w 2021: Średnia cena naczynia sanitarnego jest niska, A cena akcesoriów online rośnie
Według French Bathroom Association raport, W 2021, the French bathroom industry sales (manufacturer ex-factory sales) osiągnięty 1.983 miliard euro, wzrost 15%. Sales growth reached 17 procent. Each of taps and fittings, showers and bathtubs, bathroom furniture and ceramics accounted for one-third.
The average price is lower in 2021 w porównaniu do 2019. Sales increase in volume without price increase. Jednakże, in some categories, sales growth is greater than volume growth for sanitary ceramics, wanny, sump and showers. Sales of faucets and showers, między innymi, increased in volume but not price. Sales of faucets increased by 11% and sales increased by 15%. Shower doors and shower screens saw an 11% increase in sales and a 12% increase in volume. Its average price is going down.
Pomiędzy nimi, sales of sanitary ceramics reached 415 milion euro (excluding chassis), z sumą 7.78 milion utworów. Z tych, sales of toilets reached 4.5 milion (excluding gynecological washers). This was sold mainly in the form of sets. It has vertical (3.2 milion) and suspended (500,000), accounting for two-thirds of the total number of ceramic pieces (including sinks and tank holders), while being worth less than half. W przeciwieństwie do tego, the number of brackets reached 925,000 zestawy. It was worth 123 milion euro, Lub 12% suma.
W 2021, two-thirds of the 600,000 bathtubs sold will be made of resin. The number of other synthetic materials is less than 10%, rozliczanie około 20% of the total value. Były 9,000 single-system whirlpool tubs sold in 2021, w dół 2% w porównaniu do 2019. More than three-quarters of French consumers prefer to use mixed system bathtubs.
Według zgrubnych szacunków, z 1.2 million shower trays sold in 2021 (worth €167 million, w górę 16% rok do roku), o 550,000 are in the ceramic category, with the rest made of synthetic materials (including resin) or cast iron.
The shower market accounts for 18% of the bathroom industry and is mainly divided into shower doors, shower enclosures and shower screens. It has sold 2 million units worth 350 milion euro, wzrost 23% rok do roku. Shower doors accounted for 61% of the total value and 59% of the total sales volume. Shower screens accounted for 10% of the total value and 17% of the total sales. Shower enclosures accounted for 29% of the total value and 24% of the total sales volume.
Driven by the French housing assistance program MaPrimAdapt, it aims to renovate 400,000 housing units between 2019 I 2022. Sales of showers reached 90,000 units with a total value of 44 milion euro, w górę 35% rok do roku. Sales of accessories such as faucets reached €658 million, wzrost 11% rok do roku. Hybrid faucets accounted for 26% of the total amount and 41% suma.
Sales of bathroom furniture reached 281 milion euro, w górę 15 procent rok do roku. Its growth rate increased by 11 zwrotnica. Pomiędzy nimi, 34% were flat-pack furniture (zestawy) I 66% were assembled furniture. Its main channel is still mass retail, which accounts for 50% of the total channel value. The specialty channel in places such as building materials superstores such as Leroy Merlin accounted for 7%, Lub 1.688 miliard euro.
The French e-commerce channel is growing rapidly. In all categories, the e-commerce channel of faucets accounted for 7.4% udziału w rynku, while the shower room has not developed significantly for the time being.
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