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AnalysisOfTheFrenchMarketIn2021:AveragePriceOfSanitaryWareIsLow,AndTheOnlinePriceOfAccessoriesIsOnTheRise|Prodhuesi VIGAFaucet

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Analiza e tregut francez në 2021: Pricemimi mesatar i mallrave sanitare është i ulët, Dhe çmimi në internet i aksesorëve është në rritje

Analiza e tregut francez në 2021: Pricemimi mesatar i mallrave sanitare është i ulët, Dhe çmimi në internet i aksesorëve është në rritje

Sipas French Bathroom Association raportoj, në 2021, the French bathroom industry sales (manufacturer ex-factory sales) arritur 1.983 Miliard euro, një rritje e 15%. Sales growth reached 17 përqindje. Each of taps and fittings, showers and bathtubs, bathroom furniture and ceramics accounted for one-third.

Analysis Of The French Market In 2021: Average Price Of Sanitary Ware Is Low, And The Online Price Of Accessories Is On The Rise - Blog - 1

The average price is lower in 2021 në krahasim me 2019. Sales increase in volume without price increase. Megjithatë, in some categories, sales growth is greater than volume growth for sanitary ceramics, vaskë, sump and showers. Sales of faucets and showers, ndër të tjera, increased in volume but not price. Sales of faucets increased by 11% and sales increased by 15%. Shower doors and shower screens saw an 11% increase in sales and a 12% increase in volume. Its average price is going down.

Mes tyre, sales of sanitary ceramics reached 415 million euros (excluding chassis), with a total of 7.78 milion copë. Të këtyre, sales of toilets reached 4.5 milion (excluding gynecological washers). This was sold mainly in the form of sets. It has vertical (3.2 milion) and suspended (500,000), accounting for two-thirds of the total number of ceramic pieces (including sinks and tank holders), while being worth less than half. Në të kundërt, the number of brackets reached 925,000 pjesë. It was worth 123 million euros, ose 12% of the total.

Në 2021, two-thirds of the 600,000 bathtubs sold will be made of resin. The number of other synthetic materials is less than 10%, accounting for about 20% of the total value. There were 9,000 single-system whirlpool tubs sold in 2021, poshtë 2% në krahasim me 2019. More than three-quarters of French consumers prefer to use mixed system bathtubs.

Analysis Of The French Market In 2021: Average Price Of Sanitary Ware Is Low, And The Online Price Of Accessories Is On The Rise - Blog - 2

According to rough estimates, nga 1.2 million shower trays sold in 2021 (worth €167 million, në krye 16% vit pas viti), rreth 550,000 are in the ceramic category, with the rest made of synthetic materials (including resin) or cast iron.

The shower market accounts for 18% of the bathroom industry and is mainly divided into shower doors, shower enclosures and shower screens. It has sold 2 million units worth 350 million euros, një rritje e 23% vit pas viti. Shower doors accounted for 61% of the total value and 59% of the total sales volume. Shower screens accounted for 10% of the total value and 17% nga totali i shitjeve. Shower enclosures accounted for 29% of the total value and 24% of the total sales volume.

Driven by the French housing assistance program MaPrimAdapt, it aims to renovate 400,000 housing units between 2019 dhe 2022. Sales of showers reached 90,000 units with a total value of 44 million euros, në krye 35% vit pas viti. Sales of accessories such as faucets reached €658 million, një rritje e 11% vit pas viti. Hybrid faucets accounted for 26% of the total amount and 41% of the total.

Sales of bathroom furniture reached 281 million euros, në krye 15 percent year-on-year. Its growth rate increased by 11 pikë. Mes tyre, 34% were flat-pack furniture (pjesë) dhe 66% were assembled furniture. Its main channel is still mass retail, which accounts for 50% of the total channel value. The specialty channel in places such as building materials superstores such as Leroy Merlin accounted for 7%, ose 1.688 Miliard euro.

Analysis Of The French Market In 2021: Average Price Of Sanitary Ware Is Low, And The Online Price Of Accessories Is On The Rise - Blog - 3

The French e-commerce channel is growing rapidly. In all categories, the e-commerce channel of faucets accounted for 7.4% të pjesës së tregut, while the shower room has not developed significantly for the time being.

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