ผู้ผลิตก๊อกน้ำ VIGA 
การวิเคราะห์ตลาดฝรั่งเศสใน 2021: ราคาเฉลี่ยของเครื่องสุขภัณฑ์อยู่ในระดับต่ำ, และราคาอุปกรณ์เสริมออนไลน์กำลังเพิ่มขึ้น
ตาม French Bathroom Association รายงาน, ใน 2021, the French bathroom industry sales (manufacturer ex-factory sales) ถึง 1.983 billion euros, การเพิ่มขึ้นของ 15%. Sales growth reached 17 เปอร์เซ็นต์. Each of taps and fittings, showers and bathtubs, bathroom furniture and ceramics accounted for one-third.
The average price is lower in 2021 เมื่อเทียบกับ 2019. Sales increase in volume without price increase. อย่างไรก็ตาม, in some categories, sales growth is greater than volume growth for sanitary ceramics, อ่างอาบน้ำ, sump and showers. Sales of faucets and showers, ท่ามกลางคนอื่น ๆ, increased in volume but not price. Sales of faucets increased by 11% and sales increased by 15%. Shower doors and shower screens saw an 11% increase in sales and a 12% increase in volume. Its average price is going down.
ในหมู่พวกเขา, sales of sanitary ceramics reached 415 ล้านยูโร (excluding chassis), with a total of 7.78 ล้านชิ้น. ของเหล่านี้, sales of toilets reached 4.5 ล้าน (excluding gynecological washers). This was sold mainly in the form of sets. It has vertical (3.2 ล้าน) and suspended (500,000), accounting for two-thirds of the total number of ceramic pieces (including sinks and tank holders), while being worth less than half. ในทางตรงกันข้าม, the number of brackets reached 925,000 ชุด. It was worth 123 ล้านยูโร, หรือ 12% ของทั้งหมด.
ใน 2021, two-thirds of the 600,000 bathtubs sold will be made of resin. The number of other synthetic materials is less than 10%, accounting for about 20% of the total value. There were 9,000 single-system whirlpool tubs sold in 2021, ลง 2% เมื่อเทียบกับ 2019. More than three-quarters of French consumers prefer to use mixed system bathtubs.
ตามการประมาณคร่าวๆ, of the 1.2 million shower trays sold in 2021 (worth €167 million, ขึ้น 16% ปีต่อปี), เกี่ยวกับ 550,000 are in the ceramic category, with the rest made of synthetic materials (including resin) or cast iron.
The shower market accounts for 18% of the bathroom industry and is mainly divided into shower doors, shower enclosures and shower screens. It has sold 2 million units worth 350 ล้านยูโร, การเพิ่มขึ้นของ 23% ปีต่อปี. Shower doors accounted for 61% of the total value and 59% of the total sales volume. Shower screens accounted for 10% of the total value and 17% of the total sales. Shower enclosures accounted for 29% of the total value and 24% of the total sales volume.
Driven by the French housing assistance program MaPrimAdapt, it aims to renovate 400,000 housing units between 2019 และ 2022. Sales of showers reached 90,000 units with a total value of 44 ล้านยูโร, ขึ้น 35% ปีต่อปี. Sales of accessories such as faucets reached €658 million, การเพิ่มขึ้นของ 11% ปีต่อปี. Hybrid faucets accounted for 26% of the total amount and 41% ของทั้งหมด.
Sales of bathroom furniture reached 281 ล้านยูโร, ขึ้น 15 เปอร์เซ็นต์ปีต่อปี. Its growth rate increased by 11 คะแนน. ในหมู่พวกเขา, 34% were flat-pack furniture (ชุด) และ 66% were assembled furniture. Its main channel is still mass retail, which accounts for 50% of the total channel value. The specialty channel in places such as building materials superstores such as Leroy Merlin accounted for 7%, หรือ 1.688 billion euros.
The French e-commerce channel is growing rapidly. In all categories, the e-commerce channel of faucets accounted for 7.4% of the market share, while the shower room has not developed significantly for the time being.