וויגאַ קראַן מאַנופאַקטורער 
Analysis Of The French Market In 2021: Average Price Of Sanitary Ware Is Low, And The Online Price Of Accessories Is On The Rise
לויט די French Bathroom Association באַריכט, ין 2021, the French bathroom industry sales (manufacturer ex-factory sales) ריטשט 1.983 billion euros, אַ פאַרגרעסערן פון 15%. Sales growth reached 17 פּראָצענט. Each of taps and fittings, showers and bathtubs, bathroom furniture and ceramics accounted for one-third.
The average price is lower in 2021 קאַמפּערד צו 2019. Sales increase in volume without price increase. אָבער, in some categories, sales growth is greater than volume growth for sanitary ceramics, באַטהטובס, sump and showers. Sales of faucets and showers, among others, increased in volume but not price. Sales of faucets increased by 11% and sales increased by 15%. Shower doors and shower screens saw an 11% increase in sales and a 12% increase in volume. Its average price is going down.
צווישן זיי, sales of sanitary ceramics reached 415 מיליאָן עוראָס (excluding chassis), with a total of 7.78 מיליאָן ברעקלעך. פון די, sales of toilets reached 4.5 מיליאָן (excluding gynecological washers). This was sold mainly in the form of sets. It has vertical (3.2 מיליאָן) and suspended (500,000), accounting for two-thirds of the total number of ceramic pieces (including sinks and tank holders), while being worth less than half. אין קאַנטראַסט, the number of brackets reached 925,000 sets. It was worth 123 מיליאָן עוראָס, אָדער 12% of the total.
ין 2021, two-thirds of the 600,000 bathtubs sold will be made of resin. The number of other synthetic materials is less than 10%, accounting for about 20% of the total value. There were 9,000 single-system whirlpool tubs sold in 2021, אַראָפּ 2% קאַמפּערד צו 2019. More than three-quarters of French consumers prefer to use mixed system bathtubs.
לויט פּראָסט עסטאַמאַץ, פון די 1.2 million shower trays sold in 2021 (worth €167 million, אַף 16% יאָר-אויף-יאָר), וועגן 550,000 are in the ceramic category, with the rest made of synthetic materials (including resin) or cast iron.
The shower market accounts for 18% of the bathroom industry and is mainly divided into shower doors, shower enclosures and shower screens. It has sold 2 million units worth 350 מיליאָן עוראָס, אַ פאַרגרעסערן פון 23% יאָר-אויף-יאָר. Shower doors accounted for 61% of the total value and 59% of the total sales volume. Shower screens accounted for 10% of the total value and 17% of the total sales. Shower enclosures accounted for 29% of the total value and 24% of the total sales volume.
Driven by the French housing assistance program MaPrimAdapt, it aims to renovate 400,000 housing units between 2019 און 2022. Sales of showers reached 90,000 units with a total value of 44 מיליאָן עוראָס, אַף 35% יאָר-אויף-יאָר. Sales of accessories such as faucets reached €658 million, אַ פאַרגרעסערן פון 11% יאָר-אויף-יאָר. Hybrid faucets accounted for 26% of the total amount and 41% of the total.
Sales of bathroom furniture reached 281 מיליאָן עוראָס, אַף 15 percent year-on-year. Its growth rate increased by 11 פונקטן. צווישן זיי, 34% were flat-pack furniture (sets) און 66% were assembled furniture. Its main channel is still mass retail, which accounts for 50% of the total channel value. The specialty channel in places such as building materials superstores such as Leroy Merlin accounted for 7%, אָדער 1.688 billion euros.
The French e-commerce channel is growing rapidly. In all categories, the e-commerce channel of faucets accounted for 7.4% of the market share, while the shower room has not developed significantly for the time being.