Online shopping should not be unfamiliar to consumers. When you open the faucet mall, you will first see a lot of picture information.
With the acceleration of the pace of modern life, people’s patience and concentration are gradually decreasing. People browse information and understand products and prefer the form of pictures. Kulo mongo, how should Chinese faucet companies make good use of pictures for marketing?.
Picture as the main presentation method of online shopping mall
Online shopping should be familiar to consumers. When you open the faucet mall, you will first see a lot of picture information. Most of them are presented mainly with pictures, supplemented by text, so doing a good job of picture processing is basically the main content of the mall products and the most intuitive way for consumers to understand. Intengiso yemifanekiso kunye nemathiriyeli yegraphic yamashishini eetepu, nokuba kukwiwebhusayithi esemthethweni okanye kudederhu lweevenkile, kufuneka ibe yifestile ephambili yangaphandle yeshishini.
Iinkampani zeFaucet zisebenzisa imifanekiso ukwandisa ukuthengiswa kwemveliso
Kwishishini leempompo, phantse bonke abasebenzisi be-intanethi baya kukhangela inani elikhulu lemifanekiso ye-faucet ukuze bakhuthazeke ngaphambi kokuthenga, njengamatyala, izimbo, imisebenzi, emva kokuthengisa njalo njalo. Iifoto zokuhombisa i-faucet ibe ngumxholo owuthandayo we-netizens zokuhombisa i-faucet kunye nomthombo ophambili wetrafikhi kwiiwebhusayithi ezinikezela ngekhaya.. Ngoku, kwishishini leempompo, ngakumbi nangakumbi iinkampani brand baye baqaphela ukubaluleka yokuthengisa umfanekiso, kwaye baye bazuza impumelelo enkulu ngokwakha ithala leencwadi lamatyala emifanekiso yonxibelelwano lwebrendi kunye nokuthengisa.
Ngexesha le-Intanethi yeselula, “ukujonga imifanekiso” has become the most mainstream browsing mode and the most intuitive way of influencing. Nangona kunjalo, many netizens report that the content of ordinary picture reading is actually too monotonous, and sometimes they fancy the decoration style or functional products in the picture, but they cannot find any relevant product information. Imagine: If you can extend some decoration guides, matching strategies, product functions and other content through pictures, it will be more valuable for netizens.
Picture marketing has become a popular model in the Internet era
Picture marketing in the faucet industry is an innovative marketing method that is different from the traditional one, which is in line with the current consumption habits of users in the Internet era. Unokuqalisa imveliso edibanisa umxholo kunye nemifanekiso yokwakha imodeli entsha “intengiso yokuqonda” njengondoqo. Ngexesha langoku lokujonga imifanekiso, imifanekiso ayisekho nje umsebenzi wentengiso izicelo. Idatha efanelekileyo ibonisa ukuba intengiso yomfanekiso iseka uqhagamshelwano phakathi kwabanini bebhrendi kunye nemifanekiso enxulumeneyo, ukwenza iireyithi zabo zokucofa intengiso 20 amaxesha aphezulu kunothungelwano lwentengiso yemveli.
Kwishishini leempompo, Ukufakelwa okungenakubonwa kweempawu ngemifanekiso kuye kwathandeka ngakumbi ngamashishini kwaye kuye kwaba yeyona ndlela isebenzayo yokuthengisa kunye nokukhuthaza i-Intanethi.. Amanani abonisa ukuba 40% yomxholo we-Intanethi yimifanekiso, kwaye 70% Abasebenzisi be-intanethi bazimisele ngakumbi ukunikela ingqalelo kwimifanekiso ukuze bafumane ulwazi. Umzekelo, amaqonga amaninzi ezentlalo kunye ne-e-commerce ekhaya nakwamanye amazwe angomxholo wemifanekiso; ii-portal zemveli nazo ziyaqhubeka ukwenza imizamo kwiimveliso zemifanekiso , Banetshaneli zabo zegalari. Ngoko ke, ukuthengisa ngokusekelwe kwimifanekiso engundoqo yomxholo we-Intanethi ibe yinto eqhelekileyo.
Kwixesha le-Intanethi, ukusebenza kokuthengiswa kwemifanekiso kucacile, kwaye inamandla amaninzi okugonywa. Ukusetyenziswa kokuthengisa umfanekiso, iinkampani zompompo zisafuna ukwenza uphando ngakumbi, kwaye sizame ukwandisa iingenelo zayo.
