Dèanadair Faucet VIGA 
Duravit recently announced its 2019 obrachaidhean. Anns 2019, Duravit was able to continue the growth trend of previous years with new records in terms of revenue and net income. Despite the low global economic growth, Duravit’s total revenue in 2019 were up by 4.8% gu EUR 487 millean (timcheall air RMB 3.886 billean), of which the growth rate in Chinese market is as high as 20%, better than many other foreign companies.
Duravit set up a branch in Chongqing, China as early as 2003, followed by another in Shanghai in 2012. The Chongqing project put into operation in 2017 has become the largest overseas investment project since the company was founded, reflecting its emphasis on the Chinese market. From the data point of view, Duravit’s layout over the years in China has clearly worked.
The Chinese market recorded the highest growth rate of 20%.
According to Duravit’s announcement on the official website, the company set an all-time high by achieving sales of EUR 487 millean (timcheall air RMB 3.886 billean) ann an 2019. Ann an coimeas, sales in 2018 bha EUR 465 millean (timcheall air RMB 3.71 billean), 2017 sales were EUR 454 millean (timcheall air RMB 3.623 billean), while sales in 2013 were only EUR 378 millean (timcheall air RMB 3.016 billean), an increase of more than RMB 800 million in seven years.
Duravit said, Germany remains a key market for Duravit, with sales and net profits topping all regions. China produced the highest revenue growth with 20%, but Duravit did not disclose specific sales figures. A bharrachd air, a strong result in Egypt also contributed to the positive development of the business. In Europe, key sales market such as Switzerland and Spain generated above-average revenue growth alongside Germany.
Anns 2019, Duravit saw sales growth in several categories. Thanks to the launch of the SensoWash series of products, Duravit’s sales of smart toilets in 2019 have grown rapidly. Duravit said that the SensoWash Starck f series perfectly combines classic design and ultimate comfort, and has won long-lasting praise from the market. The two high-end series developed by Duravit and Sieger Design have received the favor of consumers, which drove the sales growth of faucets and hardware categories. A bharrachd air sin, the sanitary ceramics business has continued to improve. A bharrachd air, Duravit’s private customized business contributed more than 2% den teachd a-steach iomlan, making positive contributions to key businesses.
In addition to the business situation in 2019, Duravit also revealed in the announcement that the current CEO, An Cheannard. Richgar, fàgaidh e a 'chompanaidh air an Ògmhios 30, 2020 agus dèan e fhèin gu tachartas ùr. Chuir e ainm dha Stephan Pàdraig tuhy mar an Ceannard ùr de Draravit. Thathas ag aithris gu robh tush roimhe seo na Cheannard de De'lovenhi, agus bha e mar phrìomh cheann-suidhe agus manaidsear coitcheann Mattel.
Sales growth in China is at a high level
In the announcement, Duravit said that the sales growth rate of the Chinese market in 2019 ràinig 20%, which is the single market with the highest growth rate of the company. For comparison, according to incomplete statistics, the sales growth rate of many other foreign sanitary ware companies in the Chinese market in 2019 were not exceed 12%.
Mar eisimpleir, Hansgrohe’s sales in China grew by 7.3% ann an 2019, and Chinese market remains its second largest market after Germany. LIXIL said in its financial report that in fiscal year 2019 (A’ Ghiblean 2019 gu Màrt 2020) China market sales increased by 9%, but there was COVID-19 epidemic impact. Geberit did not disclose details of the Chinese market in its annual report development, but indicated sales growth of 6.5% Anns a’ “Far East and Pacific” mhargaidh, which includes China. Villeroy Viller & Boch also previously stated that there was a delay in its China business in 2019, which, coupled with other factors, resulted in the company’s sanitary products sales to decline in the first half of 2019.
It is worth mentioning that TOTO is one of the foreign sanitary ware companies with a large sales growth in the Chinese market in 2019. The company achieved sales of RMB 4.234 billion in China in 2019, with a growth rate of 12%, but in terms of this indicator, there is obviously a certain difference with Duravit.
Continued expansion of influence in China over the past decade
Duravit is one of the earliest foreign sanitary ware companies to enter the Chinese market. Anns 2003, a factory covering an area of 22,640 square meters and located in Youxi Town, Jiangjin District, Chongqing city was officially put into operation. In the last ten years, Duravit has made continuous activities in the Chinese market, laying a good foundation for achieving high growth this time.
Anns 2012, in order to strengthen its smart toilet cover business, Duravit established Duravit Sanitary Technology (Shanghai) Co., Earr., which is mainly responsible for product development and covers an area of more than 4,700 meatairean ceàrnagach.
Anns 2014, Duravit signed a contract to enter Luohuan Industrial Park in Jiangjin, Chongqing, and spent RMB 800 million to build a Duravit (Sìona) R&D and production center. The project used the world’s most advanced sanitary ware production equipment and technology. According to Industry 4.0 Inbhean, the annual production capacity is 1.5 Millean pìos, and it has been officially put into production in 2017.
Anns 2016, Duravit held a Chinese name renaming ceremony in Shanghai, announcing its brand name in Chinese as “De Li Fei”.
According to the official website of Duraviti, the company’s manufacturing facilities are located in Germany, An Fhraing, An Èiphit, An Tuirc, Tunisia, India and China. Several production bases including Hornberg (German), Bischwiller (An Fhraing), agus Chongqing (Sìona), mainly produce sanitary ceramics, and many other production bases are responsible for other products or services. Mar eisimpleir, the Schenkenzell plant in Germany specializes in bathroom cabinets, and the Kairo plant in Egypt specializes in Manufacture of acrylic bathtubs. A bharrachd air, Duraviti has established distribution companies in more than 21 dùthchannan agus roinnean air feadh an t-saoghail, and sales offices in more than 10 Dùthchannan agus Roinnean.