Prodhuesi i rubinetit VIGA 
Duravit recently announced its 2019 operacionet. Në 2019, Duravit was able to continue the growth trend of previous years with new records in terms of revenue and net income. Despite the low global economic growth, Duravit’s total revenue in 2019 were up by 4.8% në euro 487 milion (Përafërsisht RMB 3.886 miliard), of which the growth rate in Chinese market is as high as 20%, better than many other foreign companies.
Duravit set up a branch in Chongqing, China as early as 2003, followed by another in Shanghai in 2012. The Chongqing project put into operation in 2017 has become the largest overseas investment project since the company was founded, reflecting its emphasis on the Chinese market. From the data point of view, Duravit’s layout over the years in China has clearly worked.
The Chinese market recorded the highest growth rate of 20%.
According to Duravit’s announcement on the official website, the company set an all-time high by achieving sales of EUR 487 milion (Përafërsisht RMB 3.886 miliard) në 2019. Në krahasim, sales in 2018 ishin eur 465 milion (Përafërsisht RMB 3.71 miliard), 2017 sales were EUR 454 milion (Përafërsisht RMB 3.623 miliard), while sales in 2013 were only EUR 378 milion (Përafërsisht RMB 3.016 miliard), an increase of more than RMB 800 million in seven years.
Duravit said, Germany remains a key market for Duravit, with sales and net profits topping all regions. China produced the highest revenue growth with 20%, but Duravit did not disclose specific sales figures. Përveç kësaj, a strong result in Egypt also contributed to the positive development of the business. Në Europë, key sales market such as Switzerland and Spain generated above-average revenue growth alongside Germany.
Në 2019, Duravit saw sales growth in several categories. Thanks to the launch of the SensoWash series of products, Duravit’s sales of smart toilets in 2019 have grown rapidly. Duravit said that the SensoWash Starck f series perfectly combines classic design and ultimate comfort, and has won long-lasting praise from the market. The two high-end series developed by Duravit and Sieger Design have received the favor of consumers, which drove the sales growth of faucets and hardware categories. Përveç, the sanitary ceramics business has continued to improve. Përveç kësaj, Duravit’s private customized business contributed more than 2% të të ardhurave totale, making positive contributions to key businesses.
In addition to the business situation in 2019, Duravit also revealed in the announcement that the current CEO, Prof. I pasur, do të largohet nga kompania në qershor 30, 2020 dhe i përkushtohet një ngjarje të re. Ai caktoi Stephan Patrick Tahy si Drejtorin e Përgjithshëm të Duravit. Raportohet se Tahy më parë ishte Kryeshefi Ekzekutiv i De'longhi, dhe shërbeu si nënkryetar dhe menaxher i përgjithshëm i Mattel.
Sales growth in China is at a high level
Në njoftim, Duravit said that the sales growth rate of the Chinese market in 2019 arritur 20%, which is the single market with the highest growth rate of the company. For comparison, according to incomplete statistics, the sales growth rate of many other foreign sanitary ware companies in the Chinese market in 2019 were not exceed 12%.
Për shembull, Hansgrohe’s sales in China grew by 7.3% në 2019, and Chinese market remains its second largest market after Germany. LIXIL said in its financial report that in fiscal year 2019 (prill 2019 të marshojë 2020) China market sales increased by 9%, but there was COVID-19 epidemic impact. Geberit did not disclose details of the Chinese market in its annual report development, but indicated sales growth of 6.5% në “Far East and Pacific” tregtar, which includes China. Villeroy & Boch also previously stated that there was a delay in its China business in 2019, which, coupled with other factors, resulted in the company’s sanitary products sales to decline in the first half of 2019.
It is worth mentioning that TOTO is one of the foreign sanitary ware companies with a large sales growth in the Chinese market in 2019. The company achieved sales of RMB 4.234 billion in China in 2019, with a growth rate of 12%, but in terms of this indicator, there is obviously a certain difference with Duravit.
Continued expansion of influence in China over the past decade
Duravit is one of the earliest foreign sanitary ware companies to enter the Chinese market. Në 2003, a factory covering an area of 22,640 square meters and located in Youxi Town, Rrethi Jiangjin, Chongqing city was officially put into operation. Në dhjetë vitet e fundit, Duravit has made continuous activities in the Chinese market, laying a good foundation for achieving high growth this time.
Në 2012, in order to strengthen its smart toilet cover business, Duravit established Duravit Sanitary Technology (Shanghai) Co Co., Ltd, which is mainly responsible for product development and covers an area of more than 4,700 metra katrorë.
Në 2014, Duravit signed a contract to enter Luohuan Industrial Park in Jiangjin, Chongqing, and spent RMB 800 million to build a Duravit (Kinë) Me&D and production center. The project used the world’s most advanced sanitary ware production equipment and technology. According to Industry 4.0 standarde, the annual production capacity is 1.5 milion copë, and it has been officially put into production in 2017.
Në 2016, Duravit held a Chinese name renaming ceremony in Shanghai, announcing its brand name in Chinese as “De Li Fei”.
According to the official website of Duraviti, the company’s manufacturing facilities are located in Germany, Francë, Egjipt, Turqi, Tunizia, India and China. Several production bases including Hornberg (German), Bischwiller (Francë), dhe chongqing (Kinë), mainly produce sanitary ceramics, and many other production bases are responsible for other products or services. Për shembull, the Schenkenzell plant in Germany specializes in bathroom cabinets, and the Kairo plant in Egypt specializes in Manufacture of acrylic bathtubs. Përveç kësaj, Duraviti has established distribution companies in more than 21 vendet dhe rajonet në të gjithë botën, and sales offices in more than 10 vende dhe rajone.