Kubikwa ukuthi kuye kwenzeka njalo ngesimangalo se-faucet “hit ubuso” izehlakalo emakethe muva nje, okunzima ukuhlukanisa phakathi kweqiniso namanga, okwenza abathengi bazizwe bekhathazekile kakhulu, Futhi ukuthembeka embhalweni kuphelile. Esikhathini sokwenza okuthandwayo, Imikhiqizo ethandwayo ethandwayo bekunzima ukuthwebula izinhliziyo zabathengi, ukuvumela imikhiqizo yedwa ikopishwe kwenye indawo. Kuphela ngokuqinisa ukuqwashisa kwasekuqaleni, Ukuphakamisa izinga lokuvela, futhi uvikele i-homogeneity, Izinkampani ezingama-faucet zingawina ngempumelelo ukuthandwa kwabathengi kumncintiswano wemakethe futhi uthathe imakethe yabathengi emikhulu.
I-Homogenization iba yinto ebonakalayo
Embonini, Inkinga yokuvikelwa kwempahla yengqondo bekulokhu kuyindawo enzima kunazo zonke eshaye kahle ebiyele ukuthuthukiswa komkhakha wezilumbo. Ukufakelwa kwemiklamo yomkhiqizo, Imiqondo yomkhiqizo kanye nama-logo womkhiqizo kuvame ukwenzeka. Ngaphezu kwalokho, Ukuklanywa kokubukeka kwesimangalo kulula kakhulu ukulingisa, Ngakho-ke imikhiqizo ye-faucet ethengiswa kahle ayikwazi ukuphunyula ikusasa lokukopishwa.
Kungabonakala ukuthi isimo esibangela imikhiqizo enjalo yokubumba ukugcwalisa imigwaqo kuncike ezicini ezimbili: -yinhloko, Isikhathi sesicelo selungelo lobunikazi side, futhi kuthatha isikhathi eside ukuqeda inqubo ephelele; -lekayo, Ukuchazwa Kwezomthetho Kokulingisa Ukulingiswa akucaci. Kwenza amanye amabhizinisi abe nethuba lokusizakala. Hhayi lokho kuphela, Inzuzo engenakulinganiswa ilethwe ngokulingisa ukulingiswa kokulingisa ayikwazi kuphela ukonga amandla amaningi okusebenza kanye nezinsizakusebenza ezibonakalayo ekuthuthukisweni komkhiqizo kanye nokwakhiwa komkhiqizo, Kepha futhi ulethe ngokuqondile inkampani futhi usize ukufeza izinhloso zayo zonyaka.
Amabhizinisi adinga ukuqinisa imvelaphi
Noma yiliphi ibhizinisi elidinga imali ne-brand ukukhuthaza ukuthuthukisa. Lapho ubhekene nesimo samanje se-Quo yomkhakha oyiziluleke, Ukuphanga ububi kuyingozi ebhizinisini. Ngakho-ke, Isihluthulelo sokuthuthuka kwamanje kwezinkampani ezingama-faucet ukuqinisa imvelaphi yangempela futhi uthuthukise imvelaphi.
Lapho i-Faucet Enterprise ikhula ngezinga elithile, Ukumaketha Komkhiqizo kuguqulwe ngokuzenzakalelayo kube yimakethe yomkhiqizo, Futhi ukwakheka kwangempela ngokwemvelo kuba ngesinye sezici eziyinhloko zokunqoba kwebhizinisi. Njengoba sonke sazi, Lapho uhlobo lomkhiqizo lubhalwe njengelingisa ukubhala phansi, Isithombe se-Corporate sizobhujiswa. Ngakho-ke, Izinkampani ezingama-faucet zidinga ukuba nesibindi ekususweni okusha futhi ziklame imikhiqizo eminingi ehlangabezana nezidingo zabathengi ukuze bathole indawo yokuhlala emakethe.
Ngokuvamile ekhuluma, “Ukuqhuma kobuso” akulona amahloni, Noma ngubani omubi unamahloni. Ukugwema i-homogeneity, Izinkampani ezingama-faucet kufanele ziqinise ukuqaphela kwazo zangempela futhi zibe nesibindi sokusungula ukuze zithwebule izinhliziyo zabathengi.