Hersteller von VIGA-Wasserhähnen 
Badezimmer-Business-School
Kürzlich, ASSA ABLOY (ASSA ABLOY), a world-renowned provider of smart locks and security solutions, announced that it will acquire the hardware and home division of Spectrum Brands Group (Spectrum-Marken), ein US-Amerikaner. Unternehmen, für $4.3 Milliarde (Über RMB 27.741 Milliarde). Spectrum Brands Group owns the famous American bathroom brand Pfister (Puffy). The brand entered the China market in 2014, and it is unknown whether this acquisition will have any impact on its China business.
Spectrum Brands Group Sells Hardware and Home Business for $27.7 Milliarde
Im September 8, Ortszeit, Sweden-based global security giant ASSA ABLOY announced that it has signed a definitive agreement with Spectrum Brands Group, a publicly-traded U.S. consumer goods company. It will acquire the company’s hardware and home division (HHI) für $4.3 Milliarde (Über RMB 27.7 Milliarde), and the deal is expected to close in the fourth quarter of 2021.
Screenshot der Ankündigung von ASSA ABLOY
The announcement stated that Spectrum Brands Group is a leading provider of residential security, Sanitär- und Bauprodukte in Nordamerika. They provide the market with diversified products such as locks, Wasserhähne, and decorative materials. Darunter, HHI is headquartered in Lake Forest, Kalifornien. It employs approximately 7,500 people worldwide and has offices in the U.S., Mexiko, China und die Philippinen. HII’s strong partnerships with a large number of customers also benefit ASSA ABLOY in this acquisition.
Spectrum Brands Group
Kommentar zur Übernahme, ASSA ABLOY President and CEO Nico Delvaux said that it is an excellent addition to the group and will boost the company’s North American business. Gleichzeitig, Die Produkte von HHI werden die Marktposition der Gruppe stärken und den Übergang des Unternehmens zur digitalen Entwicklung weiter vorantreiben.
Auf der anderen Seite, David Maura, CEO of Spectrum Brands Group, noted that the sale of the HHI division is aimed at reducing the company’s debt and investing in growth. In der Zukunft, the company will acquire Global Pet Care and Home&Gartenbetriebe, Gleichzeitig baut das Unternehmen seinen Geschäftsbereich Haushalts- und Körperpflege aus. Zu den Gründen für den Verkauf von HHI, he noted that the division’s products are “langlebig und geringe Kaufhäufigkeit” im Gegensatz zu den anderen Produkten der Gruppe. He said the move would drive growth in the HHI division and “benefit consumers around the world. It is worth noting that prior to the divestment of HHI, Spectrum Brands Group also sold its Rayovac battery business in 2019 to Energizer Holdings, ein weltweit führender Batteriehersteller.
Bathroom brands Pfister and Fortis were “packaged” for sale
It is understood that Spectrum Brands Group is a global consumer goods company. Zu den Produkten gehören Haushaltsgeräte, persönliche Betreuung, Hardware, Haushalt, pet, gardening and so on. The group’s HHI division owns Kwikset, Weiser, DAS, Balduin, Nationale Hardware, Pfister, Fortis and many other brands. Zu den Produkten gehören vor allem Türschlösser, Türgriffe, Sanitärwaren, Sanitär, usw.
Die HHI-Abteilung umfasst 8 große Marken
Darunter, Pfister ist eine bekannte amerikanische Badezimmermarke, etabliert in 1910. Es hat mehr als 100 years of history now. Pfister’s Chinese name is “Puffy”. Im Mai 2014, Pfister held a press conference in Shanghai to announce its entry into the Chinese market. Derzeit, it has a flagship store in Shenzhen. Nach den öffentlichen Informationen der AIC, the Pfister brand in China market is operated by Shenzhen Bosebel Household Co.
Pfister-Wasserhahnprodukte
Fortis, auf der anderen Seite, is an Italian brand based in the Pogno area. Fortis’ product range is similar to that of Pfister, which also focuses on faucet hardware, mainly for the middle and high-end consumer groups.
Fortis-Wasserhahnprodukte
According to Spectrum Brands Group’s fiscal year 2020 Finanzbericht, Das Unternehmen erzielte einen Umsatz von $3.964 billion in the last fiscal year, of which the HHI division accounted for $1.342 Milliarde. Aus dem Finanzbericht geht hervor, dass Badezimmerprodukte entfallen 21% des Umsatzes der HHI-Sparte, meaning that bathroom products contributed about $281 million in revenue.
A number of bathroom, cabinet companies have been selling business or operating rights
Roca gab kürzlich bekannt, dass der Verkauf seines Fliesengeschäfts abgeschlossen ist, the purchaser Mexico La Mossa Group to seven banks after a loan of $ 200 Million, insgesamt $ 260 million for the acquisition. Das polnische Badezimmerunternehmen Capricorn SA gab außerdem bekannt, dass es alle ausgegebenen Aktien an den finnischen HVAC-Riesen Uponor verkaufen wird. In terms of cabinetry companies, Corsi in the U.S. also recently announced the transfer of ownership of the company from Pat Corsi to Mark Earl, a transaction that became effective on August 31.
Zusätzlich, there are also companies that are eager to transfer their operating rights but suffer from the lack of suitable transaction objects and have to end their operations. Küche & Bath headlines previously reported that the German cabinet company Neue Alno had been actively looking for investors to take over the company, but the company recently said that due to the lack of a suitable transaction object. The company will end its operations at the end of September, and for some undelivered orders, the company will try to complete the delivery. It is reported that Neue Alno had previously attracted the attention of Chinese real estate giant Beyoncé, but the two sides did not finally reach cooperation. Die Ankündigung der Betriebseinstellung hat bei vielen örtlichen Händlern und Praktikern in Deutschland zu Bedauern über die Situation geführt.
Recalling the cabinet and business industry development so far this year, the divestiture of secondary business and focus on the main business has become the main reason for companies to sell subsidiaries, Untermarken. In today’s accelerated degree of industry consolidation, these are business practices and promote the growth of value in established areas. This certainly provides a new possibility for the development of the business.