Μπάνιο Business School
Πρόσφατα, ASSA ABLOY (ASSA ABLOY), a world-renowned provider of smart locks and security solutions, announced that it will acquire the hardware and home division of Spectrum Brands Group (Μάρκες φάσματος), μια Η.Π.Α. εταιρεία, για $4.3 δισεκατομμύριο (Σχετικά με το RMB 27.741 δισεκατομμύριο). Spectrum Brands Group owns the famous American bathroom brand Pfister (Puffy). The brand entered the China market in 2014, and it is unknown whether this acquisition will have any impact on its China business.
Spectrum Brands Group Sells Hardware and Home Business for $27.7 Δισεκατομμύριο
Τον Σεπτέμβριο 8, τοπική ώρα, Sweden-based global security giant ASSA ABLOY announced that it has signed a definitive agreement with Spectrum Brands Group, a publicly-traded U.S. consumer goods company. It will acquire the company’s hardware and home division (HHI) για $4.3 δισεκατομμύριο (Σχετικά με το RMB 27.7 δισεκατομμύριο), and the deal is expected to close in the fourth quarter of 2021.
Στιγμιότυπο της ανακοίνωσης της ASSA ABLOY
The announcement stated that Spectrum Brands Group is a leading provider of residential security, υδραυλικά και οικοδομικά προϊόντα στη Βόρεια Αμερική. They provide the market with diversified products such as locks, βρύση, and decorative materials. Ανάμεσά τους, HHI is headquartered in Lake Forest, Καλιφόρνια. It employs approximately 7,500 people worldwide and has offices in the U.S., Μεξικό, Κίνα και Φιλιππίνες. HII’s strong partnerships with a large number of customers also benefit ASSA ABLOY in this acquisition.
Spectrum Brands Group
Σχολιάζοντας την απόκτηση, ASSA ABLOY President and CEO Nico Delvaux said that it is an excellent addition to the group and will boost the company’s North American business. Συγχρόνως, Τα προϊόντα της HHI θα ενισχύσουν τη θέση του Ομίλου στην αγορά και θα οδηγήσουν περαιτέρω τη μετάβαση της εταιρείας στην ψηφιακή ανάπτυξη.
Από την άλλη, Ντέιβιντ Μάουρα, CEO of Spectrum Brands Group, noted that the sale of the HHI division is aimed at reducing the company’s debt and investing in growth. Στο μέλλον, the company will acquire Global Pet Care and Home&Επιχειρήσεις κήπου, ενώ ενισχύει το τμήμα οικιακής και προσωπικής φροντίδας. Σχετικά με τους λόγους πώλησης του HHI, he noted that the division’s products are “ανθεκτική και χαμηλή συχνότητα αγοράς” σε αντίθεση με τα άλλα προϊόντα του ομίλου. He said the move would drive growth in the HHI division and “benefit consumers around the world. It is worth noting that prior to the divestment of HHI, Spectrum Brands Group also sold its Rayovac battery business in 2019 to Energizer Holdings, κορυφαίος παγκόσμιος κατασκευαστής μπαταριών.
Bathroom brands Pfister and Fortis were “packaged” for sale
It is understood that Spectrum Brands Group is a global consumer goods company. Τα προϊόντα της περιλαμβάνουν οικιακές συσκευές, προσωπική φροντίδα, μηχανήματα υπολογιστών, νοικοκυριό, pet, gardening and so on. The group’s HHI division owns Kwikset, Φασκόμηλο, ΑΥΤΟ, Φαλακρός, Εθνικό υλικό, Ευσέβεια, Fortis and many other brands. Τα προϊόντα της αφορούν κυρίως κλειδαριές θυρών, χειρολαβές θυρών, είδη υγιεινής, υδραυλικά, και τα λοιπά.
Το τμήμα HHI περιλαμβάνει 8 μεγάλες μάρκες
Ανάμεσά τους, Η Pfister είναι μια γνωστή αμερικανική μάρκα μπάνιου, εγκατεστημένος σε 1910. It has more than 100 years of history now. Pfister’s Chinese name is “Puffy”. Τον Μάιο 2014, Pfister held a press conference in Shanghai to announce its entry into the Chinese market. Επί του παρόντος, it has a flagship store in Shenzhen. Σύμφωνα με τη δημόσια ενημέρωση της AIC, the Pfister brand in China market is operated by Shenzhen Bosebel Household Co.
Προϊόντα βρύσης Pfister
Fortis, από την άλλη πλευρά, is an Italian brand based in the Pogno area. Fortis’ product range is similar to that of Pfister, which also focuses on faucet hardware, mainly for the middle and high-end consumer groups.
Προϊόντα βρύσης Fortis
According to Spectrum Brands Group’s fiscal year 2020 οικονομική έκθεση, Η εταιρεία πέτυχε πωλήσεις $3.964 billion in the last fiscal year, of which the HHI division accounted for $1.342 δισεκατομμύριο. Η οικονομική έκθεση αποκάλυψε ότι τα προϊόντα μπάνιου αντιπροσώπευαν 21% των εσόδων του τμήματος HHI, meaning that bathroom products contributed about $281 million in revenue.
A number of bathroom, cabinet companies have been selling business or operating rights
Η Roca ανακοίνωσε πρόσφατα ότι ολοκλήρωσε την πώληση της επιχείρησης πλακιδίων της, the purchaser Mexico La Mossa Group to seven banks after a loan of $ 200 εκατομμύριο, συνολικά $ 260 million for the acquisition. Η πολωνική εταιρεία μπάνιου Capricorn SA αποκάλυψε επίσης ότι θα πουλήσει όλες τις μετοχές της στον φινλανδικό κολοσσό HVAC Uponor. In terms of cabinetry companies, Corsi in the U.S. also recently announced the transfer of ownership of the company from Pat Corsi to Mark Earl, a transaction that became effective on August 31.
Επιπλέον, there are also companies that are eager to transfer their operating rights but suffer from the lack of suitable transaction objects and have to end their operations. Κουζίνα & Bath headlines previously reported that the German cabinet company Neue Alno had been actively looking for investors to take over the company, but the company recently said that due to the lack of a suitable transaction object. The company will end its operations at the end of September, and for some undelivered orders, the company will try to complete the delivery. It is reported that Neue Alno had previously attracted the attention of Chinese real estate giant Beyoncé, but the two sides did not finally reach cooperation. Η ανακοίνωση της παύσης των εργασιών έχει αφήσει πολλούς τοπικούς αντιπροσώπους και επαγγελματίες στη Γερμανία να θρηνούν για την κατάσταση.
Recalling the cabinet and business industry development so far this year, the divestiture of secondary business and focus on the main business has become the main reason for companies to sell subsidiaries, υπο-εμπορικά σήματα. In today’s accelerated degree of industry consolidation, these are business practices and promote the growth of value in established areas. This certainly provides a new possibility for the development of the business.





