Fabricant de robinets VIGA 
École de commerce de salle de bain
Récemment, ASSA ABLOY (ASSA ABLOY), a world-renowned provider of smart locks and security solutions, announced that it will acquire the hardware and home division of Spectrum Brands Group (Spectrum Brands), a U.S. entreprise, pour $4.3 milliard (À propos de RMB 27.741 milliard). Spectrum Brands Group owns the famous American bathroom brand Pfister (Puffy). The brand entered the China market in 2014, and it is unknown whether this acquisition will have any impact on its China business.
Spectrum Brands Group Sells Hardware and Home Business for $27.7 Milliard
En septembre 8, heure locale, Sweden-based global security giant ASSA ABLOY announced that it has signed a definitive agreement with Spectrum Brands Group, a publicly-traded U.S. consumer goods company. It will acquire the company’s hardware and home division (HHI) pour $4.3 milliard (À propos de RMB 27.7 milliard), and the deal is expected to close in the fourth quarter of 2021.
Capture d'écran de l'annonce d'ASSA ABLOY
The announcement stated that Spectrum Brands Group is a leading provider of residential security, produits de plomberie et de construction en Amérique du Nord. They provide the market with diversified products such as locks, robinets, and decorative materials. Parmi eux, HHI is headquartered in Lake Forest, Californie. It employs approximately 7,500 people worldwide and has offices in the U.S., Mexique, La Chine et les Philippines. HII’s strong partnerships with a large number of customers also benefit ASSA ABLOY in this acquisition.
Spectrum Brands Group
Commentaire sur l'acquisition, ASSA ABLOY President and CEO Nico Delvaux said that it is an excellent addition to the group and will boost the company’s North American business. En même temps, Les produits de HHI renforceront la position du Groupe sur le marché et contribueront davantage à la transition de l'entreprise vers le développement numérique..
D'autre part, David Maura, CEO of Spectrum Brands Group, noted that the sale of the HHI division is aimed at reducing the company’s debt and investing in growth. À l'avenir, the company will acquire Global Pet Care and Home&Entreprises de jardinage, tout en renforçant sa division de soins pour la maison et la personne. Sur les raisons de la vente de HHI, he noted that the division’s products are “durable et faible fréquence d’achat” contrairement aux autres produits du groupe. He said the move would drive growth in the HHI division and “benefit consumers around the world. It is worth noting that prior to the divestment of HHI, Spectrum Brands Group also sold its Rayovac battery business in 2019 to Energizer Holdings, un leader mondial dans la fabrication de batteries.
Bathroom brands Pfister and Fortis were “packaged” for sale
It is understood that Spectrum Brands Group is a global consumer goods company. Ses produits comprennent des appareils électroménagers, soins personnels, matériel, ménage, pet, gardening and so on. The group’s HHI division owns Kwikset, Sage, CE, Baudouin, Matériel national, Pfister, Fortis and many other brands. Ses produits concernent principalement les serrures de porte, poignées de porte, articles sanitaires, plomberie, etc..
La division HHI comprend 8 grandes marques
Parmi eux, Pfister est une marque américaine de salle de bains bien connue, établi en 1910. Il a plus de 100 years of history now. Pfister’s Chinese name is “Puffy”. En mai 2014, Pfister held a press conference in Shanghai to announce its entry into the Chinese market. Maintenant, it has a flagship store in Shenzhen. Selon les informations publiques de l'AIC, the Pfister brand in China market is operated by Shenzhen Bosebel Household Co.
Produits de robinetterie Pfister
Fortis, d'autre part, is an Italian brand based in the Pogno area. Fortis’ product range is similar to that of Pfister, which also focuses on faucet hardware, mainly for the middle and high-end consumer groups.
Produits de robinetterie Fortis
According to Spectrum Brands Group’s fiscal year 2020 rapport financier, l'entreprise a réalisé un chiffre d'affaires de $3.964 billion in the last fiscal year, of which the HHI division accounted for $1.342 milliard. Le rapport financier a révélé que les produits de salle de bains représentaient 21% du chiffre d’affaires du pôle HHI, meaning that bathroom products contributed about $281 million in revenue.
A number of bathroom, cabinet companies have been selling business or operating rights
Roca a récemment annoncé avoir finalisé la vente de son activité carrelage, the purchaser Mexico La Mossa Group to seven banks after a loan of $ 200 million, un total de $ 260 million for the acquisition. La société polonaise de salles de bains Capricorn SA a également révélé qu'elle vendrait toutes ses actions émises au géant finlandais du CVC Uponor.. In terms of cabinetry companies, Corsi in the U.S. also recently announced the transfer of ownership of the company from Pat Corsi to Mark Earl, a transaction that became effective on August 31.
En outre, there are also companies that are eager to transfer their operating rights but suffer from the lack of suitable transaction objects and have to end their operations. Cuisine & Bath headlines previously reported that the German cabinet company Neue Alno had been actively looking for investors to take over the company, but the company recently said that due to the lack of a suitable transaction object. The company will end its operations at the end of September, and for some undelivered orders, the company will try to complete the delivery. It is reported that Neue Alno had previously attracted the attention of Chinese real estate giant Beyoncé, but the two sides did not finally reach cooperation. L'annonce de la cessation des opérations a amené de nombreux revendeurs et praticiens locaux en Allemagne à déplorer la situation..
Recalling the cabinet and business industry development so far this year, the divestiture of secondary business and focus on the main business has become the main reason for companies to sell subsidiaries, sous-marques. In today’s accelerated degree of industry consolidation, these are business practices and promote the growth of value in established areas. This certainly provides a new possibility for the development of the business.