Produsen Keran VIGA 
Sekolah Bisnis Kamar Mandi
Baru-baru ini, ASSA ABLOY (ASSA ABLOY), a world-renowned provider of smart locks and security solutions, announced that it will acquire the hardware and home division of Spectrum Brands Group (Merek Spektrum), a U.S. perusahaan, untuk $4.3 miliar (tentang RMB 27.741 miliar). Spectrum Brands Group owns the famous American bathroom brand Pfister (Puffy). The brand entered the China market in 2014, and it is unknown whether this acquisition will have any impact on its China business.
Spectrum Brands Group Sells Hardware and Home Business for $27.7 Miliar
Pada bulan September 8, waktu setempat, Sweden-based global security giant ASSA ABLOY announced that it has signed a definitive agreement with Spectrum Brands Group, a publicly-traded U.S. consumer goods company. It will acquire the company’s hardware and home division (HHI) untuk $4.3 miliar (tentang RMB 27.7 miliar), and the deal is expected to close in the fourth quarter of 2021.
Tangkapan layar pengumuman ASSA ABLOY
The announcement stated that Spectrum Brands Group is a leading provider of residential security, produk pipa dan bangunan di Amerika Utara. They provide the market with diversified products such as locks, faucet, and decorative materials. Di antara mereka, HHI is headquartered in Lake Forest, Kalifornia. It employs approximately 7,500 people worldwide and has offices in the U.S., Meksiko, Tiongkok dan Filipina. HII’s strong partnerships with a large number of customers also benefit ASSA ABLOY in this acquisition.
Spectrum Brands Group
Mengomentari akuisisi, ASSA ABLOY President and CEO Nico Delvaux said that it is an excellent addition to the group and will boost the company’s North American business. Pada saat yang sama, Produk-produk HHI akan memperkuat posisi pasar Grup dan semakin mendorong transisi perusahaan menuju pengembangan digital.
Di sisi lain, David Maura, CEO of Spectrum Brands Group, noted that the sale of the HHI division is aimed at reducing the company’s debt and investing in growth. Di masa depan, the company will acquire Global Pet Care and Home&Bisnis kebun, sambil meningkatkan divisi rumah tangga dan perawatan pribadi. Tentang alasan penjualan HHI, he noted that the division’s products are “tahan lama dan frekuensi pembelian rendah” tidak seperti produk grup lainnya. He said the move would drive growth in the HHI division and “benefit consumers around the world. It is worth noting that prior to the divestment of HHI, Spectrum Brands Group also sold its Rayovac battery business in 2019 to Energizer Holdings, produsen baterai global terkemuka.
Bathroom brands Pfister and Fortis were “packaged” for sale
It is understood that Spectrum Brands Group is a global consumer goods company. Produknya meliputi peralatan rumah tangga, perawatan pribadi, perangkat keras, rumah tangga, pet, gardening and so on. The group’s HHI division owns Kwikset, Sage, INI, Baldwin, Perangkat Keras Nasional, Pfister, Fortis and many other brands. Produk-produknya terutama terlibat dalam kunci pintu, gagang pintu, Perlengkapan sanitasi, pipa saluran air, dll..
Divisi HHI meliputi 8 merek-merek besar
Di antara mereka, Pfister adalah merek kamar mandi Amerika yang terkenal, didirikan di 1910. Ini memiliki lebih dari 100 years of history now. Pfister’s Chinese name is “Puffy”. Pada bulan Mei 2014, Pfister held a press conference in Shanghai to announce its entry into the Chinese market. Saat sekarang, it has a flagship store in Shenzhen. Menurut informasi publik AIC, the Pfister brand in China market is operated by Shenzhen Bosebel Household Co.
Produk keran Pfister
Fortis, di sisi lain, is an Italian brand based in the Pogno area. Fortis’ product range is similar to that of Pfister, which also focuses on faucet hardware, mainly for the middle and high-end consumer groups.
Produk keran Fortis
According to Spectrum Brands Group’s fiscal year 2020 laporan keuangan, Perusahaan mencapai penjualan $3.964 billion in the last fiscal year, of which the HHI division accounted for $1.342 miliar. Laporan keuangan mengungkapkan bahwa produk kamar mandi diperhitungkan 21% dari pendapatan divisi HHI, meaning that bathroom products contributed about $281 million in revenue.
A number of bathroom, cabinet companies have been selling business or operating rights
Roca baru-baru ini mengumumkan bahwa mereka telah menyelesaikan penjualan bisnis ubinnya, the purchaser Mexico La Mossa Group to seven banks after a loan of $ 200 juta, total dari $ 260 million for the acquisition. Perusahaan kamar mandi Polandia Capricorn SA juga mengungkapkan bahwa mereka akan menjual seluruh saham yang diterbitkannya kepada raksasa HVAC Finlandia, Uponor. In terms of cabinetry companies, Corsi in the U.S. also recently announced the transfer of ownership of the company from Pat Corsi to Mark Earl, a transaction that became effective on August 31.
Selain itu, there are also companies that are eager to transfer their operating rights but suffer from the lack of suitable transaction objects and have to end their operations. Dapur & Bath headlines previously reported that the German cabinet company Neue Alno had been actively looking for investors to take over the company, but the company recently said that due to the lack of a suitable transaction object. The company will end its operations at the end of September, and for some undelivered orders, the company will try to complete the delivery. It is reported that Neue Alno had previously attracted the attention of Chinese real estate giant Beyoncé, but the two sides did not finally reach cooperation. Pengumuman penghentian operasi telah membuat banyak dealer dan praktisi lokal di Jerman meratapi situasi tersebut.
Recalling the cabinet and business industry development so far this year, the divestiture of secondary business and focus on the main business has become the main reason for companies to sell subsidiaries, sub-merek. In today’s accelerated degree of industry consolidation, these are business practices and promote the growth of value in established areas. This certainly provides a new possibility for the development of the business.