Производитель смесителей VIGA 
Ванная Бизнес-школа
Недавно, АССА АБЛОЙ (АССА АБЛОЙ), a world-renowned provider of smart locks and security solutions, announced that it will acquire the hardware and home division of Spectrum Brands Group (Спектральные бренды), США. компания, для $4.3 миллиард (о юанях 27.741 миллиард). Spectrum Brands Group owns the famous American bathroom brand Pfister (Puffy). The brand entered the China market in 2014, and it is unknown whether this acquisition will have any impact on its China business.
Spectrum Brands Group Sells Hardware and Home Business for $27.7 миллиард
On September 8, местное время, Sweden-based global security giant ASSA ABLOY announced that it has signed a definitive agreement with Spectrum Brands Group, a publicly-traded U.S. consumer goods company. It will acquire the company’s hardware and home division (ХХИ) для $4.3 миллиард (о юанях 27.7 миллиард), and the deal is expected to close in the fourth quarter of 2021.
Скриншот объявления ASSA ABLOY
The announcement stated that Spectrum Brands Group is a leading provider of residential security, сантехнические и строительные товары в Северной Америке. They provide the market with diversified products such as locks, Кэкеты, and decorative materials. Среди них, HHI is headquartered in Lake Forest, Калифорния. It employs approximately 7,500 people worldwide and has offices in the U.S., Мексика, Китай и Филиппины. HII’s strong partnerships with a large number of customers also benefit ASSA ABLOY in this acquisition.
Spectrum Brands Group
Комментируя приобретение, ASSA ABLOY President and CEO Nico Delvaux said that it is an excellent addition to the group and will boost the company’s North American business. В то же время, Продукты HHI укрепят позиции Группы на рынке и будут способствовать дальнейшему переходу компании к цифровому развитию..
С другой стороны, Дэвид Маура, CEO of Spectrum Brands Group, noted that the sale of the HHI division is aimed at reducing the company’s debt and investing in growth. В будущем, the company will acquire Global Pet Care and Home&Садовый бизнес, одновременно развивая подразделение товаров для дома и личной гигиены. О причинах продажи HHI, he noted that the division’s products are “долговечность и низкая частота покупок” в отличие от других продуктов группы. He said the move would drive growth in the HHI division and “benefit consumers around the world. It is worth noting that prior to the divestment of HHI, Spectrum Brands Group also sold its Rayovac battery business in 2019 to Energizer Holdings, ведущий мировой производитель аккумуляторов.
Bathroom brands Pfister and Fortis were “packaged” for sale
It is understood that Spectrum Brands Group is a global consumer goods company. Ее продукция включает в себя бытовую технику., уход за собой, аппаратное обеспечение, семья, pet, gardening and so on. The group’s HHI division owns Kwikset, Мудрец, ЭТОТ, Болдуин, Национальное оборудование, Пфистер, Fortis and many other brands. Его продукция в основном связана с дверными замками., дверные ручки, сантехника, сантехника, и т. д..
В состав подразделения HHI входят 8 основные бренды
Среди них, Pfister — известный американский бренд для ванных комнат., установлен в 1910. Он имеет более чем 100 years of history now. Pfister’s Chinese name is “Puffy”. В мае 2014, Pfister held a press conference in Shanghai to announce its entry into the Chinese market. В настоящий момент, it has a flagship store in Shenzhen. По данным публичной информации АИК, the Pfister brand in China market is operated by Shenzhen Bosebel Household Co.
Продукция для смесителей Pfister
Фортис, с другой стороны, is an Italian brand based in the Pogno area. Фортис’ product range is similar to that of Pfister, which also focuses on faucet hardware, mainly for the middle and high-end consumer groups.
Продукция для смесителей Fortis
According to Spectrum Brands Group’s fiscal year 2020 финансовый отчет, компания добилась продаж $3.964 billion in the last fiscal year, of which the HHI division accounted for $1.342 миллиард. Финансовый отчет показал, что на долю товаров для ванных комнат пришлось 21% выручки подразделения HHI, meaning that bathroom products contributed about $281 million in revenue.
A number of bathroom, cabinet companies have been selling business or operating rights
Недавно компания Roca объявила о завершении продажи своего предприятия по производству плитки., the purchaser Mexico La Mossa Group to seven banks after a loan of $ 200 миллион, в общей сложности $ 260 million for the acquisition. Польская компания по производству ванных комнат Capricorn SA также сообщила, что продаст все выпущенные ею акции финскому гиганту систем отопления, вентиляции и кондиционирования воздуха Uponor.. In terms of cabinetry companies, Corsi in the U.S. also recently announced the transfer of ownership of the company from Pat Corsi to Mark Earl, a transaction that became effective on August 31.
Кроме того, there are also companies that are eager to transfer their operating rights but suffer from the lack of suitable transaction objects and have to end their operations. Кухня & Bath headlines previously reported that the German cabinet company Neue Alno had been actively looking for investors to take over the company, but the company recently said that due to the lack of a suitable transaction object. The company will end its operations at the end of September, and for some undelivered orders, the company will try to complete the delivery. It is reported that Neue Alno had previously attracted the attention of Chinese real estate giant Beyoncé, but the two sides did not finally reach cooperation. Объявление о прекращении деятельности заставило многих местных дилеров и практикующих специалистов в Германии оплакивать ситуацию..
Recalling the cabinet and business industry development so far this year, the divestiture of secondary business and focus on the main business has become the main reason for companies to sell subsidiaries, суббренды. In today’s accelerated degree of industry consolidation, these are business practices and promote the growth of value in established areas. This certainly provides a new possibility for the development of the business.