Виробник змішувачів VIGA 
Ванна бізнес-школа
Нещодавно, АССА АБЛОЙ (АССА АБЛОЙ), a world-renowned provider of smart locks and security solutions, announced that it will acquire the hardware and home division of Spectrum Brands Group (Бренди Spectrum), США. компанія, для $4.3 мільярд (Про RMB 27.741 мільярд). Spectrum Brands Group owns the famous American bathroom brand Pfister (Puffy). The brand entered the China market in 2014, and it is unknown whether this acquisition will have any impact on its China business.
Spectrum Brands Group Sells Hardware and Home Business for $27.7 Мільярд
У вересні 8, місцевий час, Sweden-based global security giant ASSA ABLOY announced that it has signed a definitive agreement with Spectrum Brands Group, a publicly-traded U.S. consumer goods company. It will acquire the company’s hardware and home division (HHI) для $4.3 мільярд (Про RMB 27.7 мільярд), and the deal is expected to close in the fourth quarter of 2021.
Скріншот оголошення ASSA ABLOY
The announcement stated that Spectrum Brands Group is a leading provider of residential security, сантехніки та будівельних виробів у Північній Америці. They provide the market with diversified products such as locks, крани, and decorative materials. Серед них, HHI is headquartered in Lake Forest, Каліфорнія. It employs approximately 7,500 people worldwide and has offices in the U.S., Мексика, Китай і Філіппіни. HII’s strong partnerships with a large number of customers also benefit ASSA ABLOY in this acquisition.
Spectrum Brands Group
Commenting on the acquisition, ASSA ABLOY President and CEO Nico Delvaux said that it is an excellent addition to the group and will boost the company’s North American business. В той самий час, Продукти HHI зміцнять позиції Групи на ринку та сприятимуть подальшому переходу компанії до цифрового розвитку.
З іншого боку, Девід Маура, CEO of Spectrum Brands Group, noted that the sale of the HHI division is aimed at reducing the company’s debt and investing in growth. В майбутньому, the company will acquire Global Pet Care and Home&Садовий бізнес, одночасно збільшуючи свій підрозділ для дому та догляду за собою. Про причини продажу ІХІ, he noted that the division’s products are “довговічність і низька частота покупок” на відміну від інших продуктів групи. He said the move would drive growth in the HHI division and “benefit consumers around the world. It is worth noting that prior to the divestment of HHI, Spectrum Brands Group also sold its Rayovac battery business in 2019 to Energizer Holdings, провідний світовий виробник акумуляторів.
Bathroom brands Pfister and Fortis were “packaged” for sale
It is understood that Spectrum Brands Group is a global consumer goods company. Його продукція включає побутову техніку, особистий догляд, обладнання, побутові, pet, gardening and so on. The group’s HHI division owns Kwikset, Шавлія, ЦЕ, Болдуін, Національне обладнання, Пфістер, Fortis and many other brands. Її продукція в основному стосується дверних замків, дверні ручки, санітарний посуд, сантехніка, тощо.
Розділ HHI включає 8 основні бренди
Серед них, Pfister – відомий американський бренд ванної кімнати, встановлено в 1910. Він має більше ніж 100 years of history now. Pfister’s Chinese name is “Puffy”. У травні 2014, Pfister held a press conference in Shanghai to announce its entry into the Chinese market. В даний час, it has a flagship store in Shenzhen. За публічною інформацією АПК, the Pfister brand in China market is operated by Shenzhen Bosebel Household Co.
Змішувачі Pfister
Фортіс, З іншого боку, is an Italian brand based in the Pogno area. Фортіс’ product range is similar to that of Pfister, which also focuses on faucet hardware, mainly for the middle and high-end consumer groups.
Продукція для змішувачів Fortis
According to Spectrum Brands Group’s fiscal year 2020 фінансовий звіт, Компанія досягла продажів $3.964 billion in the last fiscal year, of which the HHI division accounted for $1.342 мільярд. Фінансовий звіт показав, що товари для ванних кімнат обліковуються 21% доходів підрозділу HHI, meaning that bathroom products contributed about $281 million in revenue.
A number of bathroom, cabinet companies have been selling business or operating rights
Нещодавно Roca оголосила про завершення продажу свого плиткового бізнесу, the purchaser Mexico La Mossa Group to seven banks after a loan of $ 200 мільйон, загалом $ 260 million for the acquisition. Польська компанія з виробництва ванних кімнат Capricorn SA також оголосила, що продасть усі випущені акції фінському гіганту HVAC Uponor. In terms of cabinetry companies, Corsi in the U.S. also recently announced the transfer of ownership of the company from Pat Corsi to Mark Earl, a transaction that became effective on August 31.
В додаток, there are also companies that are eager to transfer their operating rights but suffer from the lack of suitable transaction objects and have to end their operations. Кухня & Bath headlines previously reported that the German cabinet company Neue Alno had been actively looking for investors to take over the company, but the company recently said that due to the lack of a suitable transaction object. The company will end its operations at the end of September, and for some undelivered orders, the company will try to complete the delivery. It is reported that Neue Alno had previously attracted the attention of Chinese real estate giant Beyoncé, but the two sides did not finally reach cooperation. Оголошення про припинення діяльності змусило багатьох місцевих дилерів і практиків у Німеччині оплакувати ситуацію..
Recalling the cabinet and business industry development so far this year, the divestiture of secondary business and focus on the main business has become the main reason for companies to sell subsidiaries, суббренди. In today’s accelerated degree of industry consolidation, these are business practices and promote the growth of value in established areas. This certainly provides a new possibility for the development of the business.