VIGA Wopanga Faucet 
Bathroom Business School
Lipoti laposachedwapa lachuma pa ndalama za Huida Sanitary Ware Co., Ltd (603385.SH, Apa akutchulidwa kuti “Huida waukhondo mkangano”), katundu wotsogola m'munda wa ukhondo, akuwonetsa kuti pansi pa kupsinjika kwakukulu kwa mliri mu 2020, Kukula kwa phindu la Huida Sanitary Ware m'zaka zingapo zapitazi kwatha mwadzidzidzi., koma machitidwe onse ogwirira ntchito akadali abwino. Kuchokera 2016 ku 2019, phindu la kampaniyo linakwera kuchokera 210 miliyoni yuan kuti 329 Miliyoni Yoan, kuchepa kwa pafupifupi 6.58% chaka ndi chaka mu 2020.
Phindu lonse la Huida Bathroom
Mu 2020, ndalama zogwirira ntchito za kampani zikukulirakulira, okwana pafupifupi 3.218 Bilion Yuan, pamwamba 0.24% chaka-pachaka. Gross malire a 31.33%, otsika kuposa malire apafupifupi 33% mu 2019. Ngakhale zochitika zonse ndizokhazikika, pali ndalama nkhawa kuti Huida bafa “kuwonjezeka kwa ndalama sikuwonjezera phindu” mkhalidwe udzafalikira? Pali mitundu yakunja monga Kohler Sanitary Ware kutsogolo kwanjira, kumbuyo kwa zoweta zapakhomo monga Hai-O Sumitomo kuthamangitsa. Huida sanitary ware, idzapirira bwanji mtsogolo?
Kusowa kwa mabungwe, mtengo wamasheya siulesi
Huida ware waukhondo akhoza kufotokozedwa ngati msirikali wakale wamsika wakunyumba yaku bafa. Malinga ndi kafukufuku wamakampani, kampaniyo idakhazikitsidwa mu 1982, mpaka pano zakhala 40 zaka, koma mu 2017 zolembedwa pa SSE. IPO idakwera 830 Miliyoni Yoan, chaka chatha chomwe sichinaperekedwe pagulu cha magawo chinakwera pang'ono kuposa 80 Miliyoni Yoan. Kwa mtundu wodziwika bwino wotere, zake “chilakolako” si chachikulu, ndipo chinthu cholembetsa ndi mwini wake wopindulitsa wa kampaniyo, banja la Wang.
Pa Marichi 12, kampaniyo inapereka ndondomeko yogawa phindu, 2.43 yuan kwa 10 magawo, zokwanira zoposa 92 Miliyoni Yoan. Malingaliro awa sanalandire yankho labwino kuchokera kwa osunga ndalama – mtengo wagawo unali 12.42 yuan/share pa Marichi 11, kugwa ku 11.55 yuan/gawana tsiku lotsatira. Monga Marichi 30, mtengo wagawo wa kampaniyo watsekedwa 11.6 yuan pagawo lililonse. Chaka chonse chatha, mtengo wagawo wa kampaniyo unakwera ndi kutsika kwakukulu kuyambira Meyi mpaka Ogasiti, Mtengo wotsika kwambiri wa magawo a 19.38 RMB pa Ogasiti. Kuyambira pamenepo, kugwa mantha, palibe kubwereza kwakukulu.
Kuchokera kwa omwe ali ndi kampani, Mtengo wapatali wa magawo Huida bathroom, mpaka kumapeto kwa chaka chatha, omwe ali pamwamba khumi, kuwonjezera pa wolamulira weniweni Wang Huiwen ndi banja la Wang, Mbiri yonse ya Tangshan City Investment Co. Ndipo Tangshan ndiye nyumba ya kampaniyo. Otsalira omwe amakhazikitsa ndalama ndi ICBC AXA Life Insurance imodzi yokha, ndi magawo okhawo 0.9%.
Mabungwe nthawi zambiri amakhala “mphepo yamkuntho” m'munda wa Investment. Kusowa kwa mabungwe ndi masheya mitengo kubwerera mmbuyo, zikuwoneka kuti zikuyitanitsa bafa la Huida kuti apereke phindu latsopano.
Zogulitsa zachikhalidwe ziyenera kukwezedwa
Kwa nthawi yayitali, Huida sanitary ware ndi zoumba zaukhondo ndi zinthu za ceramic matailosi kuti atsegule msika, chomwe chilinso gwero lofunikira la ndalama. Mu 2020, za kampani “zinthu zopanda zitsulo zamchere” ndalama zadutsa 2.2 Bilion Yuan. Motsutsana, ndalama zopangira mipando iwiri, mankhwala achitsulo, choncho, zili pafupi 200 yuan miliyoni ndi 500 Miliyoni Yoan.
Munthawi yomwe ikubwera, zinthu za ceramic ndizofunikira kwambiri kuteteza phindu la kampani, ndipo chaka chatha ndalama zamakampani zomwe sizinali zachitsulo zidatsika ndi 2.78% chaka-pachaka. Ndalama zoyendetsera ntchito, komabe, kuchuluka ndi 1.58% chaka-pachaka, ndi gross yachepa 2.93%.
Ndi mankhwala, kuchuluka kwa zoumba zaukhondo ndi matailosi apakhoma ndi apansi achepa 2.91% ndi 3.99% choncho. Ndalama zazadothi zaukhondo zidachepa 4% chaka-pachaka, ndipo kuchuluka kwa malonda kudaposa 8 zidutswa miliyoni. Kuchepa kwa chaka ndi chaka kunali 2.52%, pomwe zinthu zidakwera 5%. Pali zizindikiro kuti nkhonya ya kampaniyo ikukumana ndi zovuta zina. Chiwerengero cha malonda a mabafa osambira a kampaniyi chinawonjezeka 15.27% chaka-pachaka. Komabe, sikelo yonse si yaikulu, ndi okha 62,400 seti zopangidwa. Zogulitsa zoterezi mumakampani zimadziwika kuti “bafa lonse”. Mu gawo lazinthu izi, mitundu yakunja monga Kohler, Panasonic ndi opikisana kwambiri. Huida sanitary ware, ngati mukufuna kukhala nawo ngati bafa lonse, adzakumana ndi chitsenderezo chokulirapo.
Zonse, Huida bafa chikhalidwe ceramic mankhwala, ziyembekezo za phindu sizikuwonekera bwino, zomwe zimagwirizana ndi mankhwala “mot” osazama. Zinthu za ceramic, poyerekeza ndi wanzeru ukhondo katundu, ndizochepa zamakono zamakono, ndipo malire amakampani sali okwera. Izi zimapangitsa kuti ma workshops ang'onoang'ono ambiri athe kutenga nawo mbali pakupanga, ndipo atha kutenga mwayi pamtengo wotsika kuti agwire msika wotsika kwambiri. Zogulitsa za Ceramic ndi bafa yonse poyerekeza ndi zomalizazi ndizokhazikika kwambiri, kutsindika kusakanikirana ndi mipando ina pakugwiritsa ntchito ntchito, kukongoletsa kalembedwe. Zaukadaulo wapamwamba mwachilengedwe zimabweretsa mtengo wowonjezera.
Zogulitsa za Ceramic zimadalira mphamvu zopangira zachikhalidwe, vuto la mtengo wotsika wowonjezera mu Huida bafa lipoti la pachaka likuwonekeranso. Mtengo wa ntchito za ceramic zaukhondo, Kuwerengera 17.5% za mtengo wonse, mphamvu yamafuta amawerengera 3.57%. Ndi mabafa, mashawa ndi ndalama zina zonse zogwirira ntchito m'bafa zimawerengera 0.47%, mphamvu yamafuta amawerengera 0.08%. Bathroom mipando ntchito ndalama ankawerengera pafupifupi 1.31%, mphamvu yamafuta inali pafupifupi 0.19%. Zipinda za bafa ndi mabafa ndizo “malo oti mukhale” pankhani yaukadaulo ndi kapangidwe.
Kampaniyo ikuwonekanso kuti ikudziwa za vuto ili, adatero mu lipoti la pachaka, “Kupanga kwa deramic kumagwa 87.66%, chifukwa cha kuchuluka kwa ntchito zakunja.” Chaka chatha, kampaniyo inapanga okwana 364,300 mita lalikulu la matailosi a ceramic, kufufuza kunatsika ndi kuposa 50% poyerekeza ndi chaka chatha, koma kuchuluka kwa malonda kunangowonjezereka 0.88%. Choncho, kugulitsa ntchito ndikusintha kwakukulu pantchito zamakampani chaka chatha. Kusunthaku kumapulumutsadi ndalama zina, koma zimabweretsanso vuto latsopano ku kayendetsedwe kabwino ka kampani.
Kuchokera kumakampani kumunsi, Sinthani luso lazogulitsa, kupanga mtengo wowonjezera ndikofunikira, mwinamwake n'zosavuta kugwera mu nkhondo yamtengo wapatali ndi “msonkhano wawung'ono”. Kugulitsa katundu wa bafa ndi msika wogulitsa nyumba kumagwirizana kwambiri. Ndi “mizere itatu yofiira” zofotokozedwa, chiwerengero cha nyumba zatsopano ndi malonda a malonda atsika kwambiri, kutanthauzanso kuti kufunikira kwa nyumba zogulira zinthu zaukhondo kumakhala kochepa.
Msika wa zinthu zaukhondo ukhoza kusamutsidwira ku ntchito zakale zokonzanso malo oyandikana nawo ndi zisakasa ndi ndondomekoyi. Gawo ili la msika limapezeka makamaka m'mizinda yachitatu ndi yachinayi, eni ake amakhudzidwa kwambiri ndi mtengo, ndipo kufunikira kwa ma brand apamwamba kumakhala kochepa. Madera awa amsika wowongolera nyumba kapena adzalandidwa mwachangu ndi zokambirana zazing'ono. Ngati kungoyang'ana pa matailosi a ceramic otsika mtengo wowonjezera zinthu, zopangidwa zazikulu sizipikisana kwambiri. Kusintha kwazinthu zamakono ndi mapangidwe azinthu zimatha kutsegula kusiyana ndi zokambirana zazing'ono.
Bafa la Huida mu lipoti la zachuma adanenanso, “Makampani ena atha kutaya mitengo yotsika pakanthawi kochepa, sub-standard ndi njira zina, zomwe zimapangitsa kuchepa kwa phindu lapakati pamakampani.”
Mpikisano wowopsa wopanga ma tchanelo
Huida ukhondo ware m'munda amatchedwa “Nyanja Yofiira”, kukumana ndi vuto lalikulu kwambiri, kuwonjezera pa chilengedwe chonse chamakampani, komanso kuchokera ku mpikisano wa anzawo. Monga za data ya kotala yachitatu ya chaka chatha, m'malo osiyanasiyana, Mphepete mwa bafa ya Huida ndiyokwera kuposa nyumba ya Jianlin, ndi otsika kuposa Solux Technology, Dongpeng, Diou kunyumba.
Zogulitsa zazikulu za Solux Technology ndi makabati osambira, mvula, mafousits, zimbudzi, etc., ndipo Huida ware waukhondo ali ndi kuphatikizika kwina. Poyerekeza ndi Huida sanitary ware, Solux Technology imayika kuyesetsa kwambiri pakupanga, zomwe zimapangitsanso mtundu wake wamabizinesi ku IDM, zosiyana ndi mtundu wa OBM wa Huida ware sanitary.
Zomwe zimatchedwa OBM, kapena wopanga mtundu woyambirira, imagwira ntchito yakeyake ndikupanga maukonde ake otsatsa. IDM, mbali inayi, imakhudza zinthu zatsopano malinga ndi momwe msika ulili, ndiyeno amadalira ma patent ndi nzeru zanzeru kupanga phindu.Izi ndichifukwa choti Solux Technologies ndiyochulukirapo. “katundu-kuwala”, zomwe zimapangitsa kuti phindu lake liwonekere “Zosavutirako”. Kuyambira kotala lachitatu la chaka chatha, Solux Technology malire anali 35.75%, pamwamba 4.56% chaka-pachaka, chomwe chiri chapamwamba kuposa 31.33% ya Huida Sanitary chaka chatha. Solux Technology ili ndi mtengo wamsika woposa 6.6 mazanazana, zomwe zilinso zopindulitsa kwambiri kuposa Huida Sanitary potengera kuchuluka kwake.
Zogulitsa za Diou Home zimadutsana ndi Huida ware waukhondo. Chipinda chake cha ceramic chili ndi chizindikiro “Ou Shenuo”. M'munda wa ceramic ware ukhondo kupikisana ndi Huida ukhondo ware. Koma pakuwona kwa voliyumu, mtengo wonse wamsika wa Diou Home ndiwoposa 7 Bilion Yuan, poyerekeza ndi kuchuluka kwa pafupifupi 4.3 mabiliyoni a yuan Huida ware waukhondo ndiwopambana.
Monga makampani ena sanaulule lipoti la chaka chatha, poyerekeza ndi deta ya chaka chatha chachitatu, Bafa ya Huida 2.23 mabiliyoni yuan ndalama kuposa pafupifupi makampani 1.007 Bilion Yuan, kusankhidwa pambuyo pa Jianlin Home ndi Hai-O Sumitomo yomwe yangotchulidwa kumene, komanso asanagawane ndi Lege ndi Solux Technology. Kuchokera pamawonedwe a zopeza pagawo lililonse, Huida sanitary ware ndi za 0.62 yuan, kuposa pafupifupi pafupifupi makampani 0.26 yuan, kusanja pambuyo pa magawo a Lege ndi Jianlin Home.
Zokhudza ngati kampaniyo imawonjezera likulu lake mtsogolomo kuti ikulitse voliyumu? Huida ukhondo ware mu lipoti pachaka ananena kuti, ngakhale “no specific acquisition and merger plans”, but also may choose the opportunity to acquire peer companies, the establishment of cross-regional production lines to expand market share. In March this year, Guosheng Securities Huang Shitao said, Huida bathroom deep plowing bathroom for more than 30 zaka, its brand has a high market awareness. After listing, accelerate the omnichannel marketing layout and capacity construction. Distribution end of the store upgrade while actively channel down to cover the blank area. The engineering end focused on the development of real estate large customers with significant results. It is expected that from 2021 ku 2023, the net profit attributable to the mother can reach 370 Miliyoni Yoan, 428 yuan miliyoni ndi 484 million yuan respectively.
Huacheng Securities Guo Qinglong talked about during the epidemic, Huida bafa mwachangu kulimbikitsa chitukuko cha malonda atsopano, konzani kusintha kwa masitolo osapezeka pa intaneti, bizinesi yogulitsa pa intaneti, kukwaniritsa masanjidwe a netiweki atatu-dimensional, bizinesi yamtsogolo ya kampaniyo ndiyabwino kwambiri.
Malingaliro osiyanasiyana awa adalankhula za kufunikira kwa njira zopangira bafa za Huida. Lipoti la pachaka, zake zamakono “thandizo la ogulitsa” ili pafupi 37.88 Miliyoni Yoan, kwenikweni mofanana ndi nyengo yapitayi, kuti muwonjezere njira, makamaka malonda a pa intaneti amatha kusunga ndalama. Konzani malire onse, yomwe ndi njira yotheka kwa bafa la Huida mu nyanja yofiira ya mpikisano.
Momwe mungakulitsire kusintha kwa Huida ukhondo ware mu kapangidwe ndi luso kumanga zotchinga zawo mpikisano? Chodabwitsa cha kuchuluka kwa ndalama popanda kuwonjezera phindu ndi kwakanthawi kapena kachitidwe? Kodi kampaniyo ingapulumuke bwanji pampikisano woopsa ndi anzawo? Investors.com yalembera kampaniyo pazinthu zokhudzana ndi izi, koma sanayankhe.