Ideal Standard Italy Plant Expected To Be Sold

Ideal Standard Italy Plant Expected To Be Sold

In November 2021, Cocina & Bath News reported that Estándar ideal was closing its last factory in Italy due to the de-industrialization crisis. En febrero 12, Italian media reported that Italian investment bank Banca Finint led the planning and that companies and institutions such as Luigi Rossi Luciani, Bruno Zago, Leonardo Del Vecchio and Invitalia would intervene through a local guarantee fund. They are working together to launch the Italian factory of Ideal Standard and the brand “Cerámica dolomita”, which is currently in crisis.

The project is a re-industrialization project for Veneto Belluno, Italia. The project has set the triple objective of preserving the factory headquarters and corporate governance in Veneto Belluno, maintaining the factory production, while maximizing employment (450 gente) and providing security.

The action also intends to relaunch the brand “Cerámica dolomita” on the market, aiming to become again the flag of Made in Italy and to develop a “new company that combines production activities with distinctive administrative and commercial activities, bringing additional benefits to the regional business structure.