베트남 언론 보도에 따르면, the value of Vietnam’s imports of ceramic tiles and bathroom products from China has increased by 60-70% 매년. Many local enterprises have reduced their production scale. The Vietnamese authorities have instructed the Ministry of Construction of the country to formulate countermeasures. Vietnam had tightened the import of sanitary ware products made in China last year due to the same problem, but it seems that the effect is not obvious.
Chinese made bathrooms are growing rapidly.
Some Vietnamese companies cut production by 20%
According to a recent report from the Vietnam Youth Daily, a reporter from the newspaper visited furniture stores and retail stores in Hanoi, Ho Chi Minh City and other cities and found that the store sells a large number of ceramic tiles and bathroom products imported from China. brands including Korest, 계약, 열, Kobesi , 축, 등.
Most of these products are claimed to be produced in accordance with the process standards of South Korea and Japan, 그러나 가격은 매우 저렴합니다, such as Chinese-made “combo” bathroom products sold for less than VND 4 백만 (RMB에 대해 1,200). While the price of similar products to other common brands such as INAX, 토토, Viglacera, is VND 6-8 백만 (RMB에 대해 1800-2500).
It is reported that many bathroom brands in Vietnam are imported from China by local distributors and then sold with locally registered trademarks. 예를 들어, the staff of a ceramic tile and sanitary products distributor in Hanoi’s Ha Dong County said that all the products sold in the store have the company’s trademark, but all the products are imported from China,” you can understand that it’s a locally produced product in China and we paid for the trademark “.
Pham Van Be, Director of the Department of Materials Construction of the Ministry of Construction of Vietnam , 지난 몇 년 동안, 베트남의 세라믹 타일과 중국의 위생 제품 수입은 60-70% every year. Some local distributors believe that the continuous increase in China’s imports of ceramic tiles and bathroom products is related to the Sino-US trade war. Because the United States raised China’s Tariffs on imported ceramic tiles and bathroom products to 250%, Chinese sanitary enterprises turned to Southeast Asia to export products.
Some Vietnamese companies have had to take the initiative to cut production due to the continuous increase in imports of Chinese tiles and sanitary products. Relevant person in charge of Viglacera Company in Binh Duong, 베트남은 중국 제품의 압력에 직면하여, 회사는 생산 능력을 거의 줄였습니다 20% ~에 2019. 이 상황에 대응하여, the Vietnamese authorities are bringing the matter to the attention of the Ministry of Construction of the country, which is currently gathering and proposing measures to address the situation.
Not the first “tightening” of imports of Chinese sanitary products
사실은, Vietnam had taken precautions against imports of sanitary products from China before the threat was reported in Vietnamese media. 10 월 2019, the Vietnam General Administration of Vietnam Customs issued a document instructing the customs of all provinces and cities to strengthen the inspection of sanitary products, especially those originating in China, and requested all units to strengthen patrol, control and supervision of construction materials at border crossings. The document pointed out that Vietnam Customs has received letters from many enterprises, 많은 수입 위생 제품을 반영합니다, especially those imported from China, 지역 베트남 기업의 생산 및 비즈니스 활동에 영향을 미쳤습니다..
베트남 세관의 통계에 따르면, Vietnam imported ceramic tiles worth US$100 million and bathroom products worth US$52 million from China in 2019. 하지만, 이 데이터에는 편차가있을 수 있습니다, as the Vietnam Building Ceramics Association revealed that the value of tile products imported from China in 2019 ~였다 200-$250 백만, and bathroom products are valued at $110-$120 백만.
Vietnam’s attractiveness to sanitary ware companies is manifested in many aspects. Over the past decade, 베트남의 GDP가 증가했습니다 145.3%. 올해, Covid-19의 영향을받습니다, GDP 성장률은 느려질 것으로 예상됩니다 2.7%, but this is still likely to be the world’s first growth rate. 게다가, Vietnam’s urbanization process is also proceeding at a high speed. 당국에 따르면, 인구가 증가함에 따라, 베트남은 구축해야합니다 100 매월 백만 평방 미터의 새로운 주택, which is a rare opportunity for the bathroom or other building materials companies.
현재, a large number of domestic sanitary enterprises have set up the Vietnamese market, ~와 같은, 조무, 비행, SEAGULL, CRW, LOTA International, and Primy have business in Vietnam and neighboring countries. There are also many enterprises that enter the Vietnamese market as OEM. 예를 들어, as reported in the “Youth Daily”, these companies produce products in China and sell them to Vietnamese distributors who labeled it and sold it in the local market.
Competition intensifies as international brands increase investment
According to a report from the Joint Market Research, Vietnam’s bathroom and bathroom accessories market is expected to reach $690 million by 2025. 현재, 베트남은 Toto를 포함하여 잘 알려진 많은 브랜드를 집중 시켰습니다., lixil, GESSI and CAESAR, and many of them are increasing their market share in the Vietnamese market in recent years.
In the part of the TOTO financial report involving the Southeast Asian market, only Vietnam is mentioned separately. In fiscal 2019, TOTO’s sales in the Vietnamese market reached VND 425.6 10억 (대략 RMB 1.3 10억), 증가 16% 전년 대비, 영업이익은 전년 대비 증가 25% to VND 655 10억 (대략 RMB 200 백만). 게다가, TOTO announced last year that it will invest JPY 14.6 10억 (대략 RMB 970 백만) in Vietnam to build its fourth local factory, which will promote local product sales after it is put into production.
GESSI is an Italian sanitary ware company that pioneered the Vietnamese market earlier, 그리고 그 제품은 베트남에서 Vietceramics로 판매됩니다. ~ 안에 2018, 지안 루카 게시, CEO of GESSI and Italy’s Ambassador to Vietnam Cecilia Piccioni attended the opening ceremony of Vietceramics’ 1200 square meters new exhibition hall, showing the importance of the Vietnamese market and reflecting the demand for mid-to-high-end sanitary products in the Vietnamese market are keeping growing.
외국 브랜드 외에도, as the largest producer of ceramic and sanitary ware products in ASEAN countries,, a number of Vietnamese local brands such as Viglacera, Thien Thanh, Hao Canh, JSC Ceravi, 등. also occupy a significant market share, 그리고 다른 아세안 국가들에 점차 침투했습니다. 이 지역 회사는 중국의 회사와 경쟁합니다, 일본, Italy and other countries to form the sanitary industry structure in Vietnam and even Southeast Asia. It is believed that as local residents continue to increase demand for mid-to-high-end products, low-end products will continue to decrease and be replaced by high-spec. competitions among international brands.
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