VIGA усны цорго үйлдвэрлэгч 
Вьетнамын медиа мэдээллийн тайланд мэдээлэв, the value of Vietnam’s imports of ceramic tiles and bathroom products from China has increased by 60-70% жил бүр. Many local enterprises have reduced their production scale. The Vietnamese authorities have instructed the Ministry of Construction of the country to formulate countermeasures. Vietnam had tightened the import of sanitary ware products made in China last year due to the same problem, but it seems that the effect is not obvious.
Chinese made bathrooms are growing rapidly.
Some Vietnamese companies cut production by 20%
According to a recent report from the Vietnam Youth Daily, a reporter from the newspaper visited furniture stores and retail stores in Hanoi, Ho Chi Minh City and other cities and found that the store sells a large number of ceramic tiles and bathroom products imported from China. brands including Korest, Гэрээн сурталчилгаа, Халуун, Kobesi , Айрболи, гэх мэт.
Most of these products are claimed to be produced in accordance with the process standards of South Korea and Japan, Гэхдээ үнэ нь маш хямд байдаг, such as Chinese-made “combo” bathroom products sold for less than VND 4 сая (тухай rmb 1,200). While the price of similar products to other common brands such as INAX, ТОТО, Viglacera, is VND 6-8 сая (тухай rmb 1800-2500).
It is reported that many bathroom brands in Vietnam are imported from China by local distributors and then sold with locally registered trademarks. Жишээлбэл, the staff of a ceramic tile and sanitary products distributor in Hanoi’s Ha Dong County said that all the products sold in the store have the company’s trademark, but all the products are imported from China,” you can understand that it’s a locally produced product in China and we paid for the trademark “.
Pham Van Be, Director of the Department of Materials Construction of the Ministry of Construction of Vietnam , Сүүлийн хэдэн жилд хэлсэн, Вьетнамын импортын хавтангийн импорт, Хятадын ариун цэврийн бүтээгдэхүүнийг импортлосон 60-70% every year. Some local distributors believe that the continuous increase in China’s imports of ceramic tiles and bathroom products is related to the Sino-US trade war. Because the United States raised China’s Tariffs on imported ceramic tiles and bathroom products to 250%, Chinese sanitary enterprises turned to Southeast Asia to export products.
Some Vietnamese companies have had to take the initiative to cut production due to the continuous increase in imports of Chinese tiles and sanitary products. Relevant person in charge of Viglacera Company in Binh Duong, Вьетнам хятад бүтээгдэхүүнээс дарамт шахалт үзүүлэв, Компани нь түүний үйлдвэрийн хүчин чадлыг бууруулав 20% in 2019. Энэ нөхцөл байдлын хариуд, the Vietnamese authorities are bringing the matter to the attention of the Ministry of Construction of the country, which is currently gathering and proposing measures to address the situation.
Not the first “tightening” of imports of Chinese sanitary products
Үнэндээ, Vietnam had taken precautions against imports of sanitary products from China before the threat was reported in Vietnamese media. 10-р сард 2019, the Vietnam General Administration of Vietnam Customs issued a document instructing the customs of all provinces and cities to strengthen the inspection of sanitary products, especially those originating in China, and requested all units to strengthen patrol, control and supervision of construction materials at border crossings. The document pointed out that Vietnam Customs has received letters from many enterprises, олон тооны импортын ариун цэврийн бүтээгдэхүүн, especially those imported from China, орон нутгийн вьетнамын аж ахуйн нэгжүүдийн үйлдвэрлэл, бизнесийн үйл ажиллагаанд нөлөөлсөн.
Вьетнамын гаалийн статистикийн дагуу, Vietnam imported ceramic tiles worth US$100 million and bathroom products worth US$52 million from China in 2019. Гэсэн хэдий ч, Энэ мэдээлэлд хазайлт байж болно, as the Vietnam Building Ceramics Association revealed that the value of tile products imported from China in 2019 байсан 200-$250 сая, and bathroom products are valued at $110-$120 сая.
Vietnam’s attractiveness to sanitary ware companies is manifested in many aspects. Over the past decade, Вьетнамын ДНБ-ыг нэмэгдүүлэв 145.3%. Энэ жил, COVID-19-т өртсөн, GDP-ийн өсөлтийн хурд удаан үргэлжлэх төлөвтэй байна 2.7%, but this is still likely to be the world’s first growth rate. Үүнээс гадна, Vietnam’s urbanization process is also proceeding at a high speed. Эрх баригчдын дагуу, Хүн амын тоо нэмэгдэх тусам, Вьетнамыг барих ёстой 100 Сар бүр шинэ орон сууцны сая хавтгай дөрвөлжин метр, which is a rare opportunity for the bathroom or other building materials companies.
Одоогоор, a large number of domestic sanitary enterprises have set up the Vietnamese market, сурталчилга, Жомоогийн, HUIDA, SEAGULL, Crow, LOTA International, and Primy have business in Vietnam and neighboring countries. There are also many enterprises that enter the Vietnamese market as OEM. Жишээлбэл, as reported in the “Youth Daily”, these companies produce products in China and sell them to Vietnamese distributors who labeled it and sold it in the local market.
Competition intensifies as international brands increase investment
According to a report from the Joint Market Research, Vietnam’s bathroom and bathroom accessories market is expected to reach $690 million by 2025. Одоогоор, Вьетнам тоог багтаасан олон тооны алдартай брэндийг төвлөрүүлжээ, Уалээн, GESSI and CAESAR, and many of them are increasing their market share in the Vietnamese market in recent years.
In the part of the TOTO financial report involving the Southeast Asian market, only Vietnam is mentioned separately. In fiscal 2019, TOTO’s sales in the Vietnamese market reached VND 425.6 тэрбум (ойролцоогоор юань 1.3 тэрбум), өсөлт 16% жилээс жилд, үйл ажиллагааны ашиг нэмэгдсэн 25% to VND 655 тэрбум (ойролцоогоор юань 200 сая). Үүнээс гадна, TOTO announced last year that it will invest JPY 14.6 тэрбум (ойролцоогоор юань 970 сая) in Vietnam to build its fourth local factory, which will promote local product sales after it is put into production.
GESSI is an Italian sanitary ware company that pioneered the Vietnamese market earlier, Мөн түүний бүтээгдэхүүнийг ветерамик байдлаар вьетнамд зардаг. онд 2018, Gian luca gessi, CEO of GESSI and Italy’s Ambassador to Vietnam Cecilia Piccioni attended the opening ceremony of Vietceramics’ 1200 square meters new exhibition hall, showing the importance of the Vietnamese market and reflecting the demand for mid-to-high-end sanitary products in the Vietnamese market are keeping growing.
Гадаад брэндүүдээс гадна, as the largest producer of ceramic and sanitary ware products in ASEAN countries,, a number of Vietnamese local brands such as Viglacera, Thien thanh, Hao canh, Jsc ceravi, гэх мэт. also occupy a significant market share, мөн ачааны бусад улс орнуудад аажмаар нэвчсэн байна. Эдгээр орон нутгийн компаниуд Хятадаас ирсэн компаниудтай өрсөлддөг, Япон, Italy and other countries to form the sanitary industry structure in Vietnam and even Southeast Asia. It is believed that as local residents continue to increase demand for mid-to-high-end products, low-end products will continue to decrease and be replaced by high-spec. competitions among international brands.