According to AVC (AVC) real estate big data monitoring: Janvier-octobre 2021, the cumulative number of new openings in China’s commercial residential finishing projects was 2,788, vers le bas 9.4% en glissement annuel. The cumulative scale of new openings is 2.315 millions de sets, vers le bas 13.2% en glissement annuel. Parmi eux, the scale of smart toilets in the finishing market was 561,000 sets, en haut 30.9% en glissement annuel, avec un taux de correspondance de 24.2%. This is an increase of 8.1 percentage points over the same period in 2020.
In terms of subtypes, in January-October 2021, the scale of smart toilet seat all-in-one supporting the refined decoration market was 344,000 sets, avec un taux de correspondance de 14.9%. The smart toilet cover supporting scale is 203,000 sets, supporting rate is 8.8%.
From the city point of view, 2021 January-October smart toilet market supporting the top ten cities were Guangzhou, Kunming, Nanjing, Wuhan, Hangzhou, Shenyang, Foshan, Suzhou, Shenzhen, Taiyuan, supporting the size of 33,252 sets, 23,655 sets, 22,700 sets, 19,183 sets, 19,065 sets, 16,354 sets, 14,863 sets, 13,428 sets, 12,708 sets. From the regional scale, East China is still the main market, supporting the scale of 194,000 sets, avec une part de marché de 34.6%. Followed by South China, where the scale of intelligent toilets supports 131,000 sets, une augmentation de 81.5% sur la même période l'année dernière. Central China led the high growth, the growth rate reached 107%. Maintenant, the new first-tier cities as a refined market intelligent toilet supporting the main market, the scale of 191,000 sets. Other cities at all levels have different degrees of growth, including the fastest growth in third-tier cities, with a year-on-year growth rate of over 65%.
En janvier-octobre 2021, in the refined smart toilet market, the share of the top 50 developers was 83.5%, and the share of non-top 50 developers was 16.5%. The TOP 1-10 developers have the majority share of 62.1%. Their supporting scale was 348,000 sets, en haut 28.1% en glissement annuel. the supporting scale of TOP11-30 developers grew rapidly, à 84,000 sets, en haut 44.7% en glissement annuel. Spécifiquement, among the top 50 développeurs, Country Garden and Binjiang Group’s intelligent toilet configuration rate has exceeded 50%, with Country Garden reaching 61.8%, an increase of nearly 30 percentage points from last year. Binjiang Group’s smart toilet configuration rate reached 55.9%, une augmentation de 42.5 percentage points compared with the whole year of 2020.
En janvier-octobre 2021, the cumulative share of Top 10 brands in the refined smart toilet market reached 86.6%. It is worth noting that foreign brands continued to decline from 87.2% in the same period of 2019 à 71.6% cette année, and domestic brands grew from 12.8% in the same period of 2019 à 28.4% cette année. The top four foreign brands Kohler, TOTO, American Standard and Duravit accounted for 32.8%, 20.8%, 7.7% et 7.5%, respectivement. The top four national brands were Blue Balloon, Nine Shepherd, Hengjie, Wrigley, en comptabilité 74.9%, 9.6%, 4.9%, 2.5%.