OEM kanye ODM: Uyini umehluko phakathi kwe-OEM ne-ODM?
I-OEM ne-ODM amagama amabili abalulekile asetshenziswa kabanzi emkhakheni wokukhiqiza. Ngokuvamile ungabona abantu abafuna ukuqhathanisa lezi zinhlobo ezimbili ukusebenzisa i-OEM ne-ODM.
La magama womabili ayahlobana futhi kwesinye isikhathi angadideka. Abanye abaqalayo banezinsiza ezimbalwa zokuklama nokwenza imikhiqizo yabo. Kulezi zimo, lezi zinkampani zinikeza abakhiqizi benkontileka ukukhiqizwa kwezingxenye ezithile, eyaziwa nangokuthi abakhiqizi be-OEM kanye ne-ODM.
Yini i-OEM?
I-OEM ingumkhiqizi wemishini yoqobo. Ikhiqizwa ukuhlukaniswa kwezenhlalakahle kwabasebenzi futhi iqhutshwa izithakazelo zobungcweti.
Incazelo yalo eyisisekelo ithi: ukuthuthukiswa komkhiqizo kanye nokukhiqizwa ngokuhambisana neyunithi yokuqala (iyunithi yomkhiqizo) inkontileka ephathisiwe, usebenzisa uphawu lokuthengisa lweyunithi yoqobo, kanye nokuthengisa nokusebenza kweyunithi yokuqala kanye nemodi yokusebenza ngokubambisana kokukhiqiza .
Isahluko sokuqala sesahluko sokuqala sika “Izwe Elicebile” ngo-Adams, umsunguli wezomnotho, ngokucacile kusho ukukhethekile. I-Classical economics ikholelwa ukuthi ubuchwepheshe bungakwazi ukukhuthaza ukukhuphuka kwemali engenayo kanye nokwehla kwezindleko eziphansi.
OEM ngokusebenza
Ukuze kuzuzwe ukwabiwa okunengqondo kwezinsiza zomphakathi. Uma umqondo kancane yisicefe. Ake sifanekise ngesibonelo: uma abantu abathathu A, B, futhi C bafake isimpompi ngesikhathi esifanayo, kusuka ekuhlolweni kwamanzi-ukufakwa-ukufakwa emaphaketheni.
Umuntu ngamunye angafaka 100 ompompi ngosuku. Bangu 300 amakhanda kadrako esewonke. Laba bantu abathathu banezici ezihlukile.
Uma uvumela A ukuhlola amanzi, ungazama 150 ompompi nsuku zonke. B ingafaka 150 ompompi. U-C angapakisha 150 ompompi. Ngokusobala, inhlanganisela yokuthathu, ngamunye wenza into eyodwa, abantu abathathu bangakhiqiza 450 ompompi nsuku zonke. Lokhu kuyinzuzo yobungcweti.
Le modeli yebhizinisi ibisebenza emhlabeni wonke iminyaka eminingi futhi ibisebenza ngempumelelo. Amabhizinisi ukuze andise ukwabiwa kwezinsiza zawo ngokwamakhono okusungula izinto ezintsha. Yehlisa ukutshalwa kwezimali ezimpahleni ezingashintshi ngangokunokwenzeka. Inkampani ayenzi ngokuqondile ukukhiqiza, futhi iqedela umsebenzi wokukhiqiza umkhiqizo ngokuvumela ezinye izinkampani ukuthi zikhiqizele wona.
OEM Advantage
Ngale ndlela, udinga kuphela ukukhokhela izindleko zempahla kanye nezimali zokucubungula, esikhundleni sokuthwala umthwalo wokuwohloka kwemishini kanye nezimboni ezazakhela yona. Ungakwazi ukufaka ama-oda ngokuvumelana nezimo lapho kudingeka khona nganoma yisiphi isikhathi ngokuya ngezinguquko zemakethe.
Lokhu kungakhuthaza ukwakheka kwezinzuzo ezintsha zokusebenza ebhizinisini lomkhiqizo oqediwe, hlakulela futhi uqinise amandla okwandisa angaphakathi ebhizinisi, kanye nokuhlinzeka ngamakhono okusebenza namazinga okuphatha, ngalokho kwakheka izimo kanye nolwazi oluqongelelayo lwemisebenzi yemali esezingeni eliphezulu.
Emhlabeni we-elekthronikhi, I-Foxconn iyi-OEM ehlinzeka ngezinsizakalo zokukhiqiza i-Apple electronics, futhi Foxconn ikhiqiza wonke ama-iPhones e-Apple. Esimweni esinjalo, I-Apple ingase ikhiphe ngisho nokukhiqiza kuFoxconn. Empeleni, ukukhishwa kwemisebenzi eChina kuwumkhuba ojwayelekile emazweni aseNtshonalanga ngoba abasebenzi be Ukukhiqiza kwamaShayina ishibhile.
Nokho, kuhle kakhulu ukukhetha umenzi we-OEM onokwethenjelwa lapho unikeza imininingwane eyimfihlo yomkhiqizo namapulani kwezinye izinkampani.
Yini i-ODM?
I-ODM ingumkhiqizi womklamo wokuqala. Angakwazi ukunikeza amakhasimende zonke izinsizakalo ezivela ekuthuthukisweni komkhiqizo, ukuklama nokukhiqiza kuze kube ngemva kokulungiswa.
Amakhasimende adinga kuphela ukuphakamisa imisebenzi nokusebenza komkhiqizo kubahlinzeki besevisi ye-ODM, noma unikeze imibono yomkhiqizo, Abahlinzeki besevisi ye-ODM bangashintsha umkhiqizo usuke embonweni uye emcabangweni. Okungokoqobo. Ngemuva kokuthi abanye abakhiqizi baklama imikhiqizo, bazokwaziswa ezinye izinkampani, edinga igama lomkhiqizo wenkampani ukuthi usetshenziselwe ukukhiqiza, ukuthengisa, noma izinguquko ezincane zedizayini zokukhiqiza. Futhi ukuyithengisa ngaphansi komkhiqizo wayo.
Inzuzo enkulu yalokhu ukuthi lokhu kunciphisa isikhathi saso socwaningo nentuthuko. I-ODM ejwayele ukubiza owokuqala ngokuthi ngowakamuva
Yini i-OBM?
I-OBM ngumkhiqizi womkhiqizo wokuqala. Leyo, ukusebenza kwe-OEM kunomkhiqizo kuphela, noma umkhiqizi enze ukudalwa komkhiqizo womkhiqizo, ikhiqiza futhi idayise imikhiqizo enophawu lwayo. Njengoba i-Foundry idinga i-OBM inethiwekhi ephelele yokumaketha ukuze isekele, izindleko zokwakhiwa kwesiteshi ziphezulu kakhulu, isipiliyoni sezindleko siphezulu kakhulu kuneso se-OEM ne-ODM, futhi izongqubuzana ne-OEM yayo, ODM kanye namakhasimende.
Ngokuvamile, ukuqinisekisa izintshisekelo zamakhasimende amakhulu, abasunguli abavamile ukwenza i-OBM ngokuthanda okukhulu. Kunombono wokuthi ukutholwa kwemikhiqizo yamanje kanye nokutholwa kwemikhiqizo nge-franchising nakho kungathathwa njengengxenye ye-OBM..
Ngemibandela ye-layman: Umkhiqizo omuhle we-B, vumela u-B asebenzise uphawu lokuthengisa luka-A ukuze akhiqize. Okwe, lokhu kubizwa nge-OEM; Iphathi A ihlinzeka ngobuchwepheshe bayo kanye nomklamo, futhi ivumela u-B ukuthi acubungule futhi akhiqize. Lokhu kubizwa nge-ODM. Kwa B, unomthwalo wemfanelo kuphela wokukhiqiza nokucubungula imikhiqizo yabanye abantu, bese unamathisela ezinye izimpawu zokuthengisa. Lokhu kubizwa nge-OBM.
Kungani kukhona i-OEM ne-ODM?
Abanye abakhiqizi bemikhiqizo abadumile bavame ukuphendukela kwabanye abakhiqizi ukuze bathole usizo ngoba izimboni zabo azikwazi ukuhlangabezana nezidingo zokukhiqiza ngobuningi, noma badinga izingxenye ezithile. Abakhiqizi ababoleka isandla babizwa ngama-OEM.
Uma inwetshelwe kunkambu ye-IT, kusho labo bakhiqizi abenza i-Foundry. Ngokwesibonelo, Abalandeli be-CPU abakhiqizwa yi-Intel noma i-AMD. Ngokuvamile bathola abakhiqizi bezimoto abangochwepheshe njengeSanyo Co., Ltd. ukukhiqizwa kwe-OEM yabalandeli.
Umehluko omkhulu phakathi kwe-OEM ne-ODM akulona igama kuphela. Imikhiqizo ye-OEM yenzelwe abakhiqizi bomkhiqizo. Ngemva kokukhiqiza, bangasebenzisa igama lomkhiqizo kuphela, futhi ayikwazi ukukhiqizwa ngaphansi kwegama lomkhiqizi.
I-ODM incike ekutheni inkampani yomkhiqizo ithengile yini i-copyright yomkhiqizo. Uma kungenjalo, umenzi unelungelo lokuhlela ukukhiqiza yedwa, inqobo nje uma kungekho ukuhlonza idizayini yenkampani.
Emphakathini wezimboni, I-OEM ne-ODM zivamile. Ngenxa yokucatshangelwa kwezindleko zokukhiqiza, lula kwezokuthutha, kanye nokugcina isikhathi sokuthuthukisa, izinkampani zomkhiqizo ezaziwayo ngokuvamile zizimisele ukuthola abanye abakhiqizi be-OEM noma i-ODM.
Lapho ufuna ezinye izinkampani ze-OEM noma i-ODM, imikhiqizo eyaziwayo kufanele ithwale imithwalo yemfanelo eminingi.
Ngemva kwakho konke, umkhiqizo uthweswe umqhele ngomkhiqizo wawo. Uma umkhiqizo unobuso obubi, okungenani amanye amakhasimende azofika emnyango azokhononda, futhi uma umkhiqizo mubi, kungase kudingeke kuyiwe enkantolo.
Ngakho-ke, izinkampani zomkhiqizo kumele zenze ukulawula okuqinile kwekhwalithi ngesikhathi sokugunyazwa. Kodwa ngemva kokuphela kwentengo, ikhwalithi ayikwazi ukuqinisekiswa. Ngakho-ke, lapho abanye abathengisi bekutshela ukuthi umkhiqizi othile ungumkhiqizo we-OEM noma we-ODM wohlobo oluthile, ungalokothi ukholelwe ukuthi izinga layo lilingana nalolo hlobo.
Into kuphela ongayikholelwa ukuthi lo mkhiqizi unamandla athile okukhiqiza.
I-VIGA inezingaphezu kwalokho 10 isipiliyoni sonyaka ekukhiqizeni nasekuthumeleni ompompi kwamanye amazwe. Sicela uhlole ikhathalogi yethu enamathiselwe.
Mayelana nesikhathi sokukhokha, samukela i-T/T ne-western union, 30% idiphozi ngaphambi kokukhiqizwa kanye 70% ngaphambi kokuthunyelwa.
Isikhathi esijwayelekile sokulethwa siyi 60 ezinsukwini ngemuva kokuba sithole idiphozithi. Uma inani elikhulu, singase sidinge isikhathi esengeziwe.
Ukupakisha kwe-OEM nelogo ye-laser kuyatholakala, sizohlinzeka ngezithombe ezisezingeni eliphezulu uma kudingeka.