ns, can continue to innovate and iterate, become classics that support enterprises, and help enterprises go through cycles.
Ngoko ke, at this conference, every guest and content selection strives to bring a more professional and in-depth content feast to the audience from different dimensions.
After this year’s group of “pilgrims” went to Bologna, Italy for the exhibition, they had a strong idea in mind: to go to Bologna, Italy for exhibitions, or to de-Italianize.
But in fact, behind the Bologna exhibition in Italy is Milan. As the center of global fashion design, Milan is a symptom of Western centralism in the field of culture and art industry.
Ngoko ke, whether it is now or in the future, the Product Manager Conference should still discuss:
How to reconstruct the logic of product operations? How to reshape product value? How to manage product life cycle? What did we learn from the Bologna exhibition?
We must continue to build our own product operation system based on the practice of the Chinese market and the capabilities of current companies, especially the capabilities of product managers.
There are 25% fewer exhibitors at Bologna this year than in 2019. Does this indicate a recession? Maybe a transformation?
According to statistics, the average unit price of our domestic exports in the first half of this year barely exceeded 8 US dollars, but the average unit price in Italy was 17 euros, and it is still growing.
Why is this so? As the “originators of porcelain”, why are we so far apart? The important point is that Italy has been insisting on the creation of “super single products”.
Ndicinga ukuba lonke uluntu luya lunatyiselwa kwaye luqhekeka, kwaye umkhwa wokwenene uyachithwa.
Kukho iindlela ezininzi kwiimarike, kwaye lo mkhwa ubhekisa kumbono we “Imveliso enye” ukusuka kwimbono yobugcisa kunye ne-brand, elikhonkco elibaluleke kakhulu kwimisebenzi ye-brand.
Namhlanje, makhe sithethe malunga noyilo lwemizi-mveliso ukusuka kwimbono yokuveliswa kwezinto ezintsha ukuya kwimveliso yamashishini.
Uyilo lwemizi-mveliso yindlela yokufumanisa nokusombulula iingxaki. Yindlela yokucinga yoyilo eyazalwa emva kwenguqu kwezoshishino.
Kumashishini, ukongeza kwizinto ezintsha zobuchwepheshe, kukwakho noyilo lokuyila. Omabini ngamaphiko amabini okusungula izinto ezintsha kunye nophuhliso, kwaye enye iyimfuneko, ngakumbi ngoku ukuba itekhnoloji ifana kakhulu.
Kwishishini leceramic, isileyiti yimveliso yetekhnoloji efanayo, kunye noyilo loyilo luya kubaluleka ngakumbi ngeli xesha. Nangona kunjalo, ezi zimbini kufuneka ziqondwe ngokucacileyo. Amanqanaba ahlukeneyo, iintlobo ezahlukeneyo, kunye neentlobo ezahlukeneyo zeemveliso ziya kuba nokugxila okwahlukileyo.
Eyona ngcinga isisiseko yoyilo lwemizi-mveliso igxile ebantwini, eyindlela yoyilo lwemizi-mveliso.
Xa kuthethwa ngayo “Imveliso enye”, sinokucinga ngokulula ngefowuni ye-Apple, eyimveliso yenguqu. Kweli nqanaba, phantse zonke ii-smartphones ziyiprototype yesizukulwana sokuqala seefowuni eziphathwayo zika-Apple.
Emva kwefowuni ye-Apple, inyaniso, sele itshintshile ishishini leefowuni eziphathwayo, ishishini lonxibelelwano oluphathwayo, kunye neshishini lekhompyuter. Ngoko ke, Ubutsha be-Apple yinkqubo etshintshe amashishini amaninzi.
kunye neDongling, inkampani eFoshan, yandise ingeniso yayo ukusuka 360 million ukuya 3.2 billion phakathi 2000 kwaye 2005.
Inguquko yohlumo oluqhumayo yaba kukusekwa kweDongling Industrial Design Centre kwi 2000. Uyilo lokuyila luxatyiswe ngokupheleleyo. Baqala ukutshintsha ukusuka kwinkampani ye-OEM eqhelekileyo ukuya kwi-ODM, kwaye yeza neemveliso ezizisombulula abasebenzisi’ iintlungu amanqaku, ukwandisa uphuhliso olukhawulezayo lwenkampani. Nyusa.
Kukwakho netafile esecaleni ye-IKEA. Ixabiso lihleli 49 yuan ngenxa 20 iminyaka. Ngokusebenzisa uyilo loyilo, umgangatho wesakhiwo sangaphakathi semveliso njengamandla okuthwala umthwalo uyaqinisekiswa, kwaye iindleko zinokulungelelaniswa kakuhle.
Uphawu lwekofu iSanden kunye nesiqingatha sitsala abathengi ngokuyila iitoti zekofu ezijongeka phezulu, kwaye ke isebenzisa imodeli yoshishino ye “ukurisayikilishwa kweenkonkxa zekofu ukwenzela izinto ezisetyenzisiweyo” ukubamba abasebenzisi’ amanqaku eentlungu kwaye aqonde ukuthunyelwa ngaphandle komfanekiso wexabiso le-brand lobuhlobo bendalo.
I-Dongling iye yaqulunqa kwaye yaphuhlisa umatshini we-omelet we-toast waseNtshona ezimbini-kwinye, ivumela isitovu seqanda kunye netoaster ekuqaleni yayixabisa kwi-US$3 kunye ne-US$4 ukuba iphuculwe ukuya kutsho kwi-US$12 kwinto enye..
Le mveliso yanconywa njengeyona nto ipholileyo encinci yekhitshi kwimagazini yeForbes ngaloo nyaka kwaye yaba “imveliso super eyodwa.”
Ingabonwa ukuba ukusuka kwi-OEM ukuya kwi-ODM ukuya kwi-OBM ukuya kwi-OSM, ukusuka kwisampuli ukuya kuyilo, ungenelelo, ukudala uphawu, kunye nokudityaniswa kwenkqubo, uyilo lwamashishini ludlala indima yokudibanisa inkqubo apha.
Yintoni uyilo olulungileyo? Kukho idimension eqhelekileyo egqumayo 9 imiba: ubuchule, ubunkokeli, ubuntu, ukhuseleko lokusingqongileyo, intsebenziswano, intlalontle yoluntu, ubuhle, uqoqosho, kunye nokusebenza. Nangona kunjalo, ayizizo zonke iimveliso ezinokuthi zibe noku kungasentla 9 imilinganiselo ngaxeshanye.
Kanjalo, abaqulunqi bemveliso kufuneka babe nezakhono zokucinga ezibalulekileyo. Kubaluleke ngakumbi ukuba nesibindi sokufumana iimpazamo kwaye ufumane isisombululo kuzo.
UWu Dong ukhuthaza abaqulunqi bemveliso ukuba bathathe inxaxheba ekusekweni kweprojekthi, uhlalutyo lwemveliso ekhuphisanayo, utyelelo lwabasebenzisi, inkcazo yezinto, isakhiwo, imbonakalo, ukuma kwemarike, ixabiso lokuthengisa, ukuthengisa kwangaphambili, kwintengiso, emva kokuthengisa kunye neminye imilinganiselo. .
Ukwakha uphawu alukho malunga nokukhwaza izilogeni. Yonke into ihanjiswa kubasebenzisi ngokusekelwe kwiimveliso. Iimveliso zezona zithwali zingcono zokukhuthaza iimpawu. Iimveliso ezilungileyo zithetha ngokwazo, ngoko ke kufuneka sicinge ngohlobo lolwazi esinokulubonakalisa ngeemveliso.
Ngokumalunga noyilo lwemveliso, Andiziboni njengomyili, kodwa ngaphezulu “komdali”.
Into endinokukwabelana ngayo nawe apha kukuba sinokwenza iimveliso zeetayile ze-ceramic ngokudibanisa inkcubeko yaseMpuma, kuba ngoku kukho indawo enkulu yomgangatho ophezulu, Iimveliso zobuhle besitayela saseMpuma.
Kukwafuneka ukuba igxile kumsebenzisi, baqonde iintlungu zabo, dibanisa inkcubeko yendawo, indlela yokuphila kunye nezinye izinto zokusombulula iintlungu zabo kunye nokudala iimveliso ezihambelana nabathengi.
Okufanayo kubuyela kwimboni ye-ceramic tile. Asinakuthi iimveliso zangaphandle zingcono kunezethu. Imvelaphi yenkcubeko kunye nendlela yokuphila yabathengi bangaphandle yahlukile kweyethu. Ukuba sakha iimveliso ezisekelwe kubathengi basekhaya, siya kufumanisa ukuba iyantlukwano Inokwakheka ngolu hlobo.
Ukwengeza, abaphathi bemveliso akufuneki banikele ingqalelo kushishino kuphela, kodwa ufunde nokungena kwaye uqonde amanye amashishini angaphaya kwemida.
Kwiminyaka esixhenxe eyadlulayo, usukelo lobuhle lokuhombisa ikhaya laliqaqambile kwaye liqaqambile, kodwa namhlanje 2023, abantu bafuna ukonwaba ngakumbi kunye nomgangatho ophezulu.
Kwisithuba seminyaka esixhenxe, ishishini lethayile zeceramic, ehambelana ngokusondeleyo nobuhle basekhaya, kwakhona kuye kwenzeka utshintsho olukhulu.
Ngaxeshanye, udidi lweethayile zeceramic ethabileyo nalo luye lwavela njengodidi olubalaseleyo kule minyaka isixhenxe idlulileyo. Ukubonakaliswa kweethayile ze-ceramic ezicacileyo kulwimi lobugcisa lweethayile ze-ceramic ezifana neepateni zemibala kunye nokuchukumisa ukukhanya kube nefuthe kubuhle kunye neengcamango zoyilo lweemveliso zethayile ze-ceramic zemveli..
