Mumwe munhu akagadzirawo zvimbuzi zvekunyepedzera uye faucets? Munguva pfupi yapfuura, Foshan, Iyo huru yemumba mitezo yehutsanana inogadzira, yakabatana nekuona kesi yakakura-chiyero yekugadzira uye kutengesa yekunyepedzera kwehari hupfupi munzvimbo dzakawanda, uye yakakwanisika yapera uye isina-yakapera manhamba zvigadzirwa zvigadzirwa uye seemi-yakapedza zvigadzirwa zvekunyepedzera makwenzi akadai se “Dongpeng” uye “Wrigley” 1000 Vazhinji, uye nhamba yakakura yemidziyo yemidziyo nemishini, vaibatanidzwa mune izvo zvakakodzera kupfuura 12.1 Mamirioni Yuan. Indasitiri anoongorora akataura kuti kudiwa kwevasiri-vakangwara zvimbuzi zvakakura, Mutengo wakakwira, uye chikumbaridzo chechigadzirwa chakaderera, iyo yave iri nzvimbo yakaoma kwazvo yekugadzira uye kutengeswa kwekuvaka zvigadzirwa zvigadzirwa.
Fake Brand-zita soad ware yakaonekwa munzvimbo zhinji
Mukutanga Gumiguru gore rakapera, Foshan, pamwe chete naPongzhou muSichuan, Suqian muJiangsu, Yinchuan muNingxia uye mamwe matunhu nemaguta, yakatumirwa kupfuura 100 Mapurisa anobudirira kuona nyaya yakakura yekugadzira uye kutengesa yekunyepedzera yakanyoreswa zvigadzirwa zvigadzirwa, uye zvakabatwa zvekunyepedzera “Dongpeng”, “Wrigley” uye zvimwe zvinhu zvehutsanana. Kune zvinopfuura 1,000 yapera uye semi-yakapera madhayeti, pamwe nehuwandu hukuru hwezvinhu zvakasarudzika uye michina, Nekukosha kwe 12.1 Mamirioni Yuan.
Kuenzaniswa neinowanzo bviswa kwekunyepedzera uye zvekunyepedzera zvigadzirwa zvakaita secesmetics uye zuva nezuva zvigadzirwa zvemakemikari, Kuonekwa kwekunyepedzera uye kwekunyepedzera kwehuro dzakatya zvigadzirwa hazviite nyaya. Pakutanga kwegore rino, Shandong dezhou Ruzhinji Security Bureau akavhiringidza nyaya inosanganisira yekunyepedzera yekugezera yekugezera yekugezera kweinopfuura 300,000 Yuan, uye zvakabudirira kuparadza de den muGuangzhou; muna Chikunguru, Fujian Nan'an Security Bureau yakasungira batch yeChinyorwa Concial Rondedzero Brand Zhongyu Bathrower zvigadzirwa. Kupfuurisa 10,000 Convertfeit Zvivakwa zvehutsanana, zvakakodzera kupfuura 900,000 Yuan, uye yakakura-chiyero yekunyepedzera fekitori ichinyatsoziva mugadziri yekunyepedzera kwehari yekunyepedzera inobva kuZhongyu Santer Ware yakabatwa munaGunyana; munaGunyana, Jiangmen Intelectual Property Hofisi uye Iyo IntiPAL Inti-yekunyepedzera hofisi yakaumbwa timu yekubatana. Enda kuHeshan City kuti uite kuongororwa kwakakosha kwekunyepedzera kwekunyepedzera mune hardware uye plumbing indasitiri.
Zvinoenderana nemunhu anotarisira department rakakodzera, utsanana ware inhengo inodikanwa yehutsanana kune imwe neimwe imba. Huwandu hwehutsanana hwakawana hwakakwira. Iyo yagara iri nzvimbo yakaoma kwazvo yakarova yekunyepedzera cottages. Gore rino, Hurumende dzenharaunda dzakaputirwa pamwe chete padziri dzekunyepedzera uye nevatengesi zvisiri pamutemo muhurikidzwa kwehutsanana, uye kubatwa chete ndivo chete iyo tip yeiyo iceberg. . Munguva yakapfuura, 70% of Domestic national Ware yakabva kuFoshhan. Mumakore achangopfuura, Pave paine akawanda okugadzira zvigadziko muFoshhan, Jiangmen, Chaoazhou, Quanzhou, Fujian, uye tangshan, Hebei. Mazhinji mabresi ane hunyanzvi hwezvitoro kuyambuka nyika. Izvi zvakakonzera kugadzirwa uye kutengeswa kwezvigadzirwa zvekunyepedzera kwese kupi. Hurumende yehurumende pane yekunyepedzera uye shoddy soury ware zvigadzirwa zvakawedzera kuoma.
Hanyaya Ware unonyengera ine hombe purofiti margins
Zvinoenderana nekunzwisisa kwenyaya, Iyo yekunyepedzera dongpeng, Wrigley, uye Zhongyu Brands zvese zvekutanga-mutsara mabhurawuti mune yemumba ceramic Tile uye Bath Bathiti, Pakati peiyo dongpeng inobata kambani yakanyorwa pane hong kong stock exchange. Data ratidza izvozvo mukati 2015, Dongpeng's Brand kukosha kwasvika 16.632 Bhirioni Yuan, Kutanga kutanga muindasitiri yeCeramic; Wrigley Siva Ware itsika inozivikanwa yekugezesa imba yekugezera, ine kukosha kwe 8.521 Bhirioni Yuan In 2014. Zhongyu Hanya Ware ndiye ** Kugezera yekugezera kwakanyorwa kuGermany. Iyo kambani ine yakanaka yemusika mugove uye mukurumbira muEast China uye North china misika.
Yin hong, Mutevedzeri weMunyori - General weChina Chivako Chivako uye Shiri Cereracs Association, akataura kuti chimbuzi chimbuzi chivimbo chave chave chiri chakaomesesa chakarova nzvimbo yekunyepedzera macustomer zvigadzirwa. Iyo yekunyepedzera yechimbuzi uye maFucet zvigadzirwa zvinopenya muchitarisiko asi zvakashata mukati. Vazhinji Hardware, mavharuvhu, Yakavharwa nzvimbo, uye copper cores ndeyemhando isina kunaka. Kana parameter dzakadai seye pipe diamita usiri kusvika kuhurongwa, Matambudziko emhando dzakadai sekupenya pasi, Copper oxidation, Valve kutadza, uye chimbuzi block inowanzoitika muCitizens 'Zuva Nezuva Hupenyu. Kana ikasiiwa isina kubikwa, Izvo hazvingangoita kuti kodzero nezvifarire vatengi kuti vatore, Asi zvakare zvakadzikama kukurumbira uye mukurumbira wakasimbiswa nejeri ware brand, uye kukanganisa iyo mufananidzo uye yekuvandudza kurongeka kweiyo yakazara sanish ware indasitiri.
Indasitiri indori dzakaudza vatori venhau kuti iyo avhareji mutengo weiyo akajairwa imwe-chidimbu chimbuzi kubva pamhando dzinozivikanwa dzepamba dzakadai sedhigi, Dongpeng, Faenza, Hengjie, uye jekuu rakatenderedza 1,500 yuan pachimedu, uye mutengo wezvinhu zvakaderera-zvigadzirwa zvekusimudzira zviri pakati 800 uye 1,000 Yuan. Kutenderedza, iyo smart chimbuzi inotengesa kupfuura 5,000 Yuan / Chikamu. Iyo yekugadzira uye inoshanda mutengo wezvekunyepedzera kwehutsanana hwakatya zvakanyanya, asi ivo vanotengeswa pamitengo yetsiva-yemhando yedzinza uye inogona kuita yakakura marginal purofiti. Connecit inozivikanwa Brand Faucet zvigadzirwa zvinodhura makumi matatu kune anopfuura zana Yuan, Asi ivo vanotengeswa pazera remazana kusvika kuzviuru zveYuan muzvitoro zvakakosha.
Iko kugona kwekutevedzera kwemabhizinesi akaipa kwakasimba, uye makambani anozivikanwa akanyatsotambisa uye vatengi vanowanzoremerwa. Vamwe vatengesi vasina kutengesa vanowanzotengesa zvigadzirwa zvekunyepedzera mune fomu yekubvumirana kwekutengeserana kuti vateerere chokwadi, kuvhiringidzika kwemakirini, Shoddy Zvigadzirwa, Kubvisirwa kwekuona uye kusaziva kwemitemo. Idzi nzira dziri kunetsa vatengi uye zvisingaonekwe zvinokanganisa indiri yeutsinye. Kukura zvine hutano.
Enda kuchitoro chehunyanzvi kutenga mhando inovimbiswa
Hanyaya Ware kunyengera kwakazara mune dzimwe nzvimbo. Yakayerera here muGuangzhou musika? Sei makuru matsanana Ware Brands muGuangdong kudzivirira kunetsa? Maitiro ekuona huwandu hwechokwadi hwezvigadzirwa mune specialty zvitoro?
Zhang yi, General maneja weGuangzhou Bazi reDongpeng Holding Co, Ltd., akaudza vatori venhau kuti kubva 2010, Zvese Dongpeng Hachena Ware uye Ceramic Tile Zvigadzirwa zvakarairwa muGuangzhou chinotumirwa kubva kuFoshan fekitori, Kubvisa mukana wekusanganisa nevamwe vamiririri. Fake mutengo maitiro, Dongpeng parizvino 44 Specialty Stores muGuangzhou, zvese izvo zvakananga zvigaro zvechitoro uye single-brand nyanzvi zvigaro zvinomiririrwa nevanoparadzira. Zvisinei, mamwe ekuvaka zvinhu zvitoro mumugwagwa, sevamiririri vehuwandu hwakawanda hwehutsanana hwakawana brands, inogona kuve yakadhindwa uye inotengeswa zvigadzirwa zvekunyepa.
Zvekushongedza vatengi, Nzira iyo inogona kutenga yekunyepedzera brand-zita sehutsanana tare zvinosanganisira kushongedza guerrillas uye madiki uye epakati-siki makambani ekushongedza. Vazhinji vatengi mazuva ano, Nekuti ivo havana nguva yekutenga uye havana kujairika nezvinhu zvekushongedza, ivo vachasarudza kurega iyo yekushongedza kambani kontrakiti vashandi uye zvigadzirwa, uye rega vashandi vekushongedza ngavabatsire kutenga zvekushongedza, Zvimbuzi uye Fagume.
Kunyangwe iyo mrands yehutsanana yare uye zvimwe zvigadzirwa zvinotaurwa kana chibvumirano chakasainwa, Mune chaiyo yekuisa maitiro, Nekuti varidzi vanowanzove vasiri-saiti, Izvi zvinogadzira mikana yekunyepedzera kuti iongorore neyekushongedza Guerrillas kuti vatengese venhema-zita renhamba. Nyanzvi dzinoyeuchidza vagari kuti kana uchitenga hutsanana ware, Zvakanaka kwazvo kuenda kune hutsanana ware brand chitoro mune nyanzvi yekuvaka imba yekuvaka.
Chinhu chenhengo yemuchinjiko-muganho uye mukurumbira brand zvinoitika nguva nenguva
Nekuti matairi eCeramic uye hutsanana hwakatya zvakafanana mumidziyo yakaomeswa uye ine kuwirirana kwakasimba, Makambani mazhinji anoburitsa matairi emakiromita uye hutsanana. Mumakore achangopfuura, Makambani mazhinji eCeramic Tile akawedzera muyero uye akafamba pachena, Chimiro chechigadzirwa chemakambani aya zvakawedzera zvishoma nezvishoma kumunda wehutsanana ware. Semuyenzaniso, manhamba emhando dzinozivikanwa kwazvo senge dongpeng, Wrigley, Xinzhongyuan, Faenza ine zvese ceramic tile zvigadzirwa uye zviyero zvekutenga zvigadzirwa.
Iyo yekubatana kupinza uye kuwedzera kwe ceramics uye hutsanana mabhureki akaunza mikana yematsotsi. XX hutsanana maWares anogadzirwa kunze kwemhepo mutete nemhando dzakakurumbira. Vatengi havagone kutaura kuti ndezvipi zvekunyenga madhiri ezvigadzirwa zvezvigadzirwa zvemhando dzinonyatso dzinozivikanwa.
