Yang xin & Liu Zeqin, Ndiani chaiye “Kuvhara boss”?

Imba yekugezera yebhizinesi

Maererano ne “Southern Metropolis Daily” nhau, aimbova mutevedzeri wemutungamiri weSofia Liu Zeqin akazivisa kuenda kwake muna Kubvumbi 27 mukati, nepo aimbova mutevedzeri wemutungamiri weOppein Yang Xin achizobatana neSofia muna Chivabvu, iyo chaiyo chinzvimbo haisati yaziviswa zviri pamutemo.

Inopindirana neOppein wadhiropu ne 101 miriyoni yemari mukana pamusoro peSofia, zviri pamutemo pamusoro pe “wadhiropu boss”. Mupfungwa iyi yakaoma, Yang Xin airborne Sofia naLiu Zeqin vachisiya nhau pamwe chete pachena, ipapo iva nyaya inopisa muindasitiri yezvivakwa zvekuvaka imba.

Aimbova mutevedzeri wemutungamiri weSofia – Ndiina Liu Ze

Aimbove Mutevedzeri weMutungamiri weOppein – Yang xin

Yang Xin akasiya Oppein patsoka yekutanga uye akabatana naSofia pane yechipiri

Musi waApril 8, Yang Xin akazivisa kubva kwake zviri pamutemo kubva kuOppein mudenderedzwa reshamwari dzake, izvo zvakashamisa indasitiri.

Yang Xin akabatana neOppein mukati 2003, uye yave izere 18 makore kubva ipapo. Akashanda samaneja wedunhu, director, maneja mukuru wekamuri yekugezera, marketing mubatsiri kuna sachigaro, maneja mukuru wekubatanidzwa kwekutengesa kumba, boka mutevedzeri wemutungamiri wekutengesa, nezvimwe zvinzvimbo. Nekuita kwake kwakanakisa, akakwidziridzwa kuva Mutevedzeri weMutungamiri weOppein Home Group muna Mbudzi 2019 uye ari kutungamira 7 zvikamu zvakakosha zveOppein. Yang Xin akapupurira uye akatora chikamu mukuvandudza kwakanaka kweOppein Home, uye Oppein Imba yakagadzirawo uye yakapa Yang Xin puratifomu yekuvandudza kune zviri mumoyo make.

Pakupera kwe 2015, Yang Xin akatora zviri pamutemo Oppein Closet. Panguva iyoyo, mari yeOppein wadhiropu yaive chete 1.337 Bhirioni, iyo yaive isingasviki makumi mashanu muzana yewadhiropu yaSofia. Zvisinei, pasi pekutungamira kwaYang Xin, Oppein wadhiropu inoshandiswa chete 5 makore ekuwana kubata newadhiropu yaSofia.

Musi waApril 22, Oppein Imba yakaburitsa zviri pamutemo chirevo chayo chegore 2020, kuwana mari yekushandisa ye 14.740 Bhirioni Yuan In 2020, kuwedzera kwe 8.91% gore-paGore. Pakati pavo, Oppein wadhiropu uye zvigadzirwa zvayo zvinotsigira zvakawana mari yekushandisa ye 6.803 Bhirioni Yuan (5.772 bhiriyoni yuan yewadhiropu uye 1.031 bhiriyoni yuan yekutsigira zvigadzirwa), kuwedzera kwe 16.37% gore-paGore.

(1) Mari uye mutengo webhizinesi guru zvinoratidzwa pazasi nechikamu chechigadzirwa:

△Oppein wadhiropu uye zvigadzirwa zvayo zvinotsigira 2020 mari yekushandisa

Uye the 2020 chirevo chegore chakaziviswa naSofia muna Kubvumbi 11 inoratidza kuti Sofia akawana mari yekushandisa ye 8.353 Bhirioni Yuan In 2020, kuwedzera kwe 8.67% gore-paGore. Pakati pavo, iyo wadhiropu uye zvigadzirwa zvayo zvinotsigira zvakawana mari yekushandisa ye 6.702 Bhirioni Yuan, kuwedzera kwe 1.46% gore-paGore.

Oppein wadhiropu pamusoro peSofia wadhiropu pamusoro “wadhiropu boss”, Yang Xin chikwereti. He left Oppein at this time, the outside world does not know what is the reason.

Parizvino, Yang Xin himself did not respond to the entry of Sofia, but less than a month after he left Oppein. His “vacation walking” has not yet begun. He will be parachuted into Sofia in May, which is undoubtedly a piece of heavy news for the home building industry.

Sofia to regain the “wadhiropu boss” position

Sofia chairman Jiang Ganjun at this time to dig to Yang Xin, the purpose is very clear, is to recapture the “wadhiropu boss” of the position.

Mumakore achangopfuura, Sofia’s growth rate has slowed. 2020, Sofia closet and the growth of its supporting product rate is only 1.46%, much lower than Oppein. saka, Sofia’s pressure is also very big.

△Sofia closet and its supporting products in 2020 mari yekushandisa

Pakutanga kwegore rino, Sofia ane simba rekumutsidzira. Yakaisa mberi “10 mabhiriyoni makosi matsva” kuronga pakutanga kwegore, uye akazivisa zviri pamutemo Deng Lun semutauriri wepasi rose. Pamusoro pe, yakatangawo chiedza chefashoni brand Milana, izvo zvakare “yakagadzirira kutanga”.

Nekuwedzera kweYang Xin, zvingangoita kuti achatora zvizere zvekutengesa, achitsiva Liu Zeguin semutevedzeri wemutungamiri uye zvakananga kutora mukuru wake wekare Oppein.

Liu Zeguin achaenda kupi mushure mekubva?

Liu Zeguin aiita indasitiri yemidziyo yemumba 8 makore, ndokutanga kuita basa remumba 2009. Aive mukuru weOppein Group Guangzhou Bazi uye mutungamiriri wekushambadzira weOppein Group North Region. Liu Zeguin paakanga ari mutungamiriri wekushambadzira weOppein Group North, akawedzera kuita kubva kupfuura 300 mamiriyoni kuti 800 miriyoni mumakore maviri chete.

Pakutanga kwe 2012, Liu Zeqin akava maneja mukuru weOppein's closet marketing, zvizere nebasa rebhizinesi rekutengesa wadhiropu yeboka. Akaisa mberi chinangwa che “kuvakazve Oppein itsva mumakore matatu”, uye kabati yaOppein yakakura inopesana nemaitiro mukati 2012, nematehwe ekukura e 70%.

Muna Gumiguru 2013, Sofia akazivisa pachena kugadzwa kwekambani yebhizinesi unit, kuunza SCHMIDT cabinet brand yeSALM Group, muFrench kicheni mhinduro inopa uye kabati kunze kwenyika. Liu Zeqin akatora chinzvimbo chemaneja mukuru.

Panguva yekutungamirirwa kwaSimi, kubva kumashure-kumagumo kugadzirwa kusvika kune terminal marongerwo, kubva kuchikwata chakagadzwa kusvika kune manejimendi kumhara, zvinhu zvose zvinobva pakutanga. Mumusika wakanyanya kukwikwidza kabati, Liu Zeqin nechikwata chake mumakore anopfuura mana, akauraya mugwagwa une ropa. Simi makabati ave chikamu chiri kukurumidza kukura cheSofia system mumakore achangopfuura. Kana huwandu hwekukura hweindasitiri yekabati hunoramba huri munhamba imwe chete, nekukura kwenhamba-mbiri kunoramba kuchikanganisa kusawirirana.

In 2019, Liu Zeqin akatamiswa kubva kuna maneja mukuru weSimi cabinet kuenda kumaneja mukuru weSofia marketing centre. early 2020, akakwidziridzwa kuva mutevedzeri wapurezidhendi weSofia, inotarisira Sofia kushambadzira uye kugadzirwa kwechigadzirwa.

Liu Zeqin aimbove achitarisira bhizinesi raSimi, iyo yakawana kuenderera mberi kwekukura mumakore achangopfuura. 2018 ku 2020, mazinga ekukura aive 20.15%, 20.14%, uye 42%, zvakateerana. Chikamu chemari yakawanda chakakura kubva pashoma pane 10% mu 2018 ku 14.5% mu 2020.

Kuenda kwaLiu Zeguin kunogona kunge kuchiri nekuda kwekumanikidzwa kwekuita kwewadhiropu, kusiya Sofia muwadhiropu nguva haisi yakawanda, Sofia, kana Oppein ikapfuura woenda, want to return to the “wadhiropu boss”, is very difficult.

Although it is not yet known where Liu Zeqin next stop is, is to start a business or to go to a custom home listed company, when the industry will certainly make waves again.

Yang xin & Liu Zeqin, who is the real “wadhiropu boss”

Saizvozvo, Yang Xin and Liu Zeqin are both out of Oppein, but also used to be the person in charge of Oppein closet.

Liu Zeqin was in charge of Oppein’s closet business in 2012 and was promoted to vice president of Sofia in 2020. Yang Xin was in charge of Oppein’s wardrobe business in 2015 and was promoted to vice president of Oppein in 2019.

In terms of resume, Yang Xin is more bold and has a more impressive record. The brand battle has not yet been revealed, Yang Xin and Liu Zeqin’s PK is about to begin. Who is the real “wadhiropu boss”, we will see.

In mid-December 2020, Liu Shunping, anga ari mutevedzeri wemutungamiri wekushambadzira kweOppein Home Group kwegore rimwe, akazivisa zviri pamutemo kudzoka kwake semaneja mukuru wekushambadzira kweOppein Integrated Home Division. Pakutanga, chinzvimbo ichi chakaitwa naYang Xin.

Muna Ndira gore rino, Chen Qinxian, aimbova maneja mukuru wekushambadzira weXinzhongyuan, akabatana zviri pamutemo Oppein semutungamiri wemutungamiri wekushambadzira.

Chiito chaOppein chinoreva kuti Oppein akagadzirira kuenda kwaYang Xin. Ndiina Yang Xin parachuti muSofia, hondo pakati peOppein naSofia ichave yakanyanya.

Oppein wadhiropu ndiyo Yang Xin's single-handedly fight. Ko Sofia achaita sei, ngatitarisirei!

Tora chikamu mukuvhota, iwe unonyanya kutarisira pamusoro peOppein kana Sofia?