Ua hoʻokuʻu houʻia ka hana noiʻi noiʻi i kahi loiloi o ka mākeke o Europa, i ulu ai i ka biliona-2.4 biliona (R184 biliona) I ka wā o ka Pandemic.
Wahi a ka hōʻike e like me nā channel kuʻuna e like me nā hale kūʻai diy, nā mea ukana, Ua loaʻa i nā mea kūʻai aku nā mea kūʻai aku i nā mea kūʻai aku ma luna o ka makahiki ma muli o ka hopena o ka e-commerce. Ua wānana ka hōʻike i nā mea e pili ana i nā kahawai no nā hale kūʻai hale, Nā hale kupapaʻu, a me nā aniani me nā kukui i loko o ka mākeke europa e hoʻololi i ka nui 2025.
ʻO ka Share Europe o Overline Movine
Ma luna o ka manawa 2015-2020, ʻO ka māhele o nā mea kūʻai aku o nā mea kūʻai aku o nā hale kūʻai ma luna o nā mea kūʻai aku ma luna oʻEulopa i ka hopena oʻEulopa 22.5% i 21.2% (manao ia 19.6% i 2025), Nā hale kūʻai diy mai 20.9% i 18.8% (17% i 2025) a me nā hale kūʻai hale kūʻai 33.4% i 31.5% (28.8% i 2025).
I loko o kēia manawa, e-commerce kūʻai aku maʻEulopa e kū ana mai 11% mākeke ma 2015 i 16.4% i 2020 a manaʻoʻia e hōʻea 22.8% Ma 2025.
Ma ka mākeke UK ma luna o ka manawa like, ʻO ka channel e-commerce e lilo i ka nui o nā wahi ākea nui i loko 2020. He mākeke o ka mākeke o 26.5%, ukaliʻia e nā hale kūʻai diy me 24%, nā hale kūʻai hale kiaʻi me 18.5%, a me nā hale kūʻai hale kūʻai 18%.
I 2020, ʻO ke kālepa kālepa Kelemania i loaʻa i ka uluʻana o 1.2%. ʻO keʻano o ka hoʻokaʻawaleʻana o ka mea kūʻai aku i ka mea kūʻai aku 73.6%. ʻO ka māhele o ka e-commerce i hoʻonuiʻia mai 10.1 pakeneka ma 2019 i 11.5 pakeneka, a me keʻano o nā mea lako i laweʻia ma Kelemania i hoʻonuiʻia e 12.29 pakeneka ma waena o Ianuali a me Malaki 2021. ʻO nā papa kiʻekiʻeʻelima nui e hoʻonui ai i nā mākeke nui no nā lako i kūʻaiʻia ma Kelemānia, ukali e poland, Ikalia, Wiekanama, a romania. ʻOiai e hoʻomauʻia maiʻo Kina i ka uluʻana, nā mea hoʻopuka mai Polani, ʻO ka'āina nui loa, hōʻole.
ʻO ka hōʻike hōʻike i nā mea 2025, E kū ka mea kūʻai aku e-commerce 32.5%, me nā mea kūʻai aku i nā mea kūʻai aku i nā mea kūʻai aku e hāʻule ana 17% a me nā mea kūʻai hale kūʻai 16.5%.
Ma nā'ōlelo o nā mea hoʻolako i nā'āinaʻEulopa i noiʻiʻia, aia 376 mea hanamumu. O keia mau, No Italia no 20.4%, Kelemania no 19.9%, a me ka UK no 10.6%. Hoʻokumuʻia ma ke kahua kūʻai kūloko o nā mea hana o nā mea hana kiʻekiʻe ma ka 10 Hōʻikeʻia – Kelemānia, ʻAukekulia, Kuikilana, lesherlands, Pelekiuma, ka UK, Palani, Ikalia, Kepania, a me ka Plaland.
ʻO ke kūlana kiʻekiʻe e hoʻopaʻaʻia e Pāʻani Pepa (€ 116 miliona), lua lua (€ 100 miliona), ke kolu o ko ke kaikaina (€ 85), ʻehā lāʻau (£ 72 miliona), limaʻehā (€ 65 miliona) a me kaʻeonoʻeono a me ka boch (€ 48 miliona). Ka luna 10 ʻO nā mea hana me ke kiʻi kiʻekiʻe kiʻekiʻe i hōʻikeʻia no 37.6% o ka mākeke mākeke.



