Yn ôl adroddiadau cyfryngau Fietnameg, the value of Vietnam’s imports of ceramic tiles and bathroom products from China has increased by 60-70% nglifol. Many local enterprises have reduced their production scale. The Vietnamese authorities have instructed the Ministry of Construction of the country to formulate countermeasures. Vietnam had tightened the import of sanitary ware products made in China last year due to the same problem, but it seems that the effect is not obvious.
Chinese made bathrooms are growing rapidly.
Some Vietnamese companies cut production by 20%
According to a recent report from the Vietnam Youth Daily, a reporter from the newspaper visited furniture stores and retail stores in Hanoi, Ho Chi Minh City and other cities and found that the store sells a large number of ceramic tiles and bathroom products imported from China. brands including Korest, Rhengoedd, Gwres, Kobesi , Yn y gwerthyd, etc.
Most of these products are claimed to be produced in accordance with the process standards of South Korea and Japan, ond mae'r pris yn rhad iawn, such as Chinese-made “combo” bathroom products sold for less than VND 4 filiwn (am RMB 1,200). While the price of similar products to other common brands such as INAX, Toto, Viglacera, is VND 6-8 filiwn (am RMB 1800-2500).
It is reported that many bathroom brands in Vietnam are imported from China by local distributors and then sold with locally registered trademarks. Er enghraifft, the staff of a ceramic tile and sanitary products distributor in Hanoi’s Ha Dong County said that all the products sold in the store have the company’s trademark, but all the products are imported from China,” you can understand that it’s a locally produced product in China and we paid for the trademark “.
Pham Van Be, Director of the Department of Materials Construction of the Ministry of Construction of Vietnam , wedi dweud hynny yn ystod y blynyddoedd diwethaf, Mae mewnforion teils ceramig a chynhyrchion misglwyf Fietnam o Tsieina wedi cynyddu 60-70% every year. Some local distributors believe that the continuous increase in China’s imports of ceramic tiles and bathroom products is related to the Sino-US trade war. Because the United States raised China’s Tariffs on imported ceramic tiles and bathroom products to 250%, Chinese sanitary enterprises turned to Southeast Asia to export products.
Some Vietnamese companies have had to take the initiative to cut production due to the continuous increase in imports of Chinese tiles and sanitary products. Relevant person in charge of Viglacera Company in Binh Duong, Dywedodd Fietnam hynny yn wyneb pwysau gan gynhyrchion Tsieineaidd, mae'r cwmni wedi lleihau ei allu cynhyrchu tua 20% mewn 2019. Mewn ymateb i'r sefyllfa hon, the Vietnamese authorities are bringing the matter to the attention of the Ministry of Construction of the country, which is currently gathering and proposing measures to address the situation.
Not the first “tightening” of imports of Chinese sanitary products
Yn wir, Vietnam had taken precautions against imports of sanitary products from China before the threat was reported in Vietnamese media. Yn Hydref 2019, the Vietnam General Administration of Vietnam Customs issued a document instructing the customs of all provinces and cities to strengthen the inspection of sanitary products, especially those originating in China, and requested all units to strengthen patrol, control and supervision of construction materials at border crossings. The document pointed out that Vietnam Customs has received letters from many enterprises, gan adlewyrchu bod nifer fawr o gynhyrchion misglwyf wedi'u mewnforio, especially those imported from China, wedi effeithio ar weithgareddau cynhyrchu a busnes mentrau Fietnameg lleol.
Yn ôl ystadegau gan Tollau Fietnam, Vietnam imported ceramic tiles worth US$100 million and bathroom products worth US$52 million from China in 2019. Fodd bynnag, gall fod gwyriadau yn y data hwn, as the Vietnam Building Ceramics Association revealed that the value of tile products imported from China in 2019 oedd 200-$250 filiwn, and bathroom products are valued at $110-$120 filiwn.
Vietnam’s attractiveness to sanitary ware companies is manifested in many aspects. Over the past decade, Mae CMC Fietnam wedi cynyddu 145.3%. y flwyddyn hon, affected by the COVID-19, disgwylir i gyfradd twf CMC arafu i 2.7%, but this is still likely to be the world’s first growth rate. Yn ychwanegol, Vietnam’s urbanization process is also proceeding at a high speed. Yn ôl yr awdurdodau, wrth i'r boblogaeth gynyddu, Rhaid i Fietnam adeiladu o gwmpas 100 miliwn metr sgwâr o dai newydd bob mis, which is a rare opportunity for the bathroom or other building materials companies.
Ar hyn o bryd, a large number of domestic sanitary enterprises have set up the Vietnamese market, megis, Jomoo, Hôl, SEAGULL, CRW, LOTA International, and Primy have business in Vietnam and neighboring countries. There are also many enterprises that enter the Vietnamese market as OEM. Er enghraifft, as reported in the “Youth Daily”, these companies produce products in China and sell them to Vietnamese distributors who labeled it and sold it in the local market.
Competition intensifies as international brands increase investment
According to a report from the Joint Market Research, Vietnam’s bathroom and bathroom accessories market is expected to reach $690 million by 2025. Ar hyn o bryd, Mae Fietnam wedi crynhoi nifer o frandiau adnabyddus gan gynnwys TOTO, Lixil, GESSI and CAESAR, and many of them are increasing their market share in the Vietnamese market in recent years.
In the part of the TOTO financial report involving the Southeast Asian market, only Vietnam is mentioned separately. Mewn cyllidol 2019, TOTO’s sales in the Vietnamese market reached VND 425.6 biliwn (oddeutu rmb 1.3 biliwn), cynnydd o 16% flwyddyn ar ôl blwyddyn, a chynyddodd elw gweithredol gan 25% to VND 655 biliwn (oddeutu rmb 200 filiwn). Yn ychwanegol, TOTO announced last year that it will invest JPY 14.6 biliwn (oddeutu rmb 970 filiwn) in Vietnam to build its fourth local factory, which will promote local product sales after it is put into production.
GESSI is an Italian sanitary ware company that pioneered the Vietnamese market earlier, ac mae ei gynhyrchion yn cael eu gwerthu yn Fietnam fel Vietceramics. Yn 2018, Gian Luca Gessi, CEO of GESSI and Italy’s Ambassador to Vietnam Cecilia Piccioni attended the opening ceremony of Vietceramics’ 1200 square meters new exhibition hall, showing the importance of the Vietnamese market and reflecting the demand for mid-to-high-end sanitary products in the Vietnamese market are keeping growing.
Yn ogystal â brandiau tramor, as the largest producer of ceramic and sanitary ware products in ASEAN countries,, a number of Vietnamese local brands such as Viglacera, Thien Thanh, Hao Canh, JSC Ceravi, etc. also occupy a significant market share, ac wedi treiddio yn raddol i wledydd ASEAN eraill. Mae'r cwmnïau lleol hyn yn cystadlu â chwmnïau o Tsieina, Japan, Italy and other countries to form the sanitary industry structure in Vietnam and even Southeast Asia. It is believed that as local residents continue to increase demand for mid-to-high-end products, low-end products will continue to decrease and be replaced by high-spec. competitions among international brands.





