Umbono omusha, Imibono Emisha, Ukumaketha okusha kunwebisa uhlobo lokugezela

Emqhudelwaneni oshubile, imboni yokugezela izokwandisa imakethe futhi yandise ukuthengiswa kwemikhiqizo esikhathini esizayo. Kunzima ngempela ukusungula izinto ezintsha njalo futhi uqhamuke nezindlela zokuthengisa ezingcono kakhulu. Namhlanje, UXiaobian wethula indlela yokumaketha ekhethekile yawo wonke umuntu- Micro marketing, mhlawumbe izinkampani eziningi zokugezela sezivele zasebenzisa le ndlela yokumaketha. Yini i-micro marketing? Ukumaketha okuncane kuyindleko ephansi yesimanje, indlela yokuthengisa engabizi kakhulu. Uma kuqhathaniswa nezindlela zokumaketha zendabuko, “micro-marketing” ikhuthaza ukusungulwa kwe “okokuphemba” futhi esebenza kahle kakhudlwana, okubandakanya u-R & D, imikhiqizo, iziteshi, izimakethe, ukuxhumana komkhiqizo, ukukhushulwa, ubudlelwano bamakhasimende, njll. ngokusebenzisana kwe “okubonakalayo” futhi “okungokoqobo” Lonke uchungechunge lokumaketha luhlanganisa zonke izinhlobo zezinsiza zokumaketha, futhi ifinyelela umphumela wokumaketha wokugxila kokuncane nokukhulu, nokugxila ekukhanyeni nasekusindweni. Ukuvela kokumaketha kwe-WeChat akugcinanga ngokuthinta izimpilo zabantu banamuhla, kodwa futhi yashintsha imiqondo yokusetshenziswa kwabantu nezindlela zokuxhumana. Inani lolwazi abathengi ababhekene nalo liya likhula futhi libe yinkimbinkimbi, kodwa isikhathi esichithwa kulezi zindaba sincane kakhulu. . Ngokusho kwemithombo yezimboni, I-WeChat ayiyona nje inkundla yokukhishwa kolwazi, kodwa futhi isiteji sokuxhumana phakathi kwezinkampani zokugezela kanye nabathengi. I-Micro-marketing akuwona nje umyalezo olula wokuphusha, ngaphezulu izinkampani zokugezela zidinga ukudala isimo sokumaketha, ukuze abathengi bakwazi ukuzwa. Ngakho-ke izinkampani ze-sanitaryware zenza kanjani i-micro-marketing? Okokuqala nje, sifuna ukukhulisa ukubamba iqhaza kwabathengi. Ngaphandle kokubamba iqhaza komthengi, ayikho indlela yokuthengisa engasinda. Lapha, siphakamisa ukuthi wonke umuntu enze ukumaketha okuncane kumele anake ukuqanjwa kabusha kanye nobumnandi bomklamo, idizayini ethokozisayo nejabulisayo kuphela engavumela abasebenzisi ukuthi babambe iqhaza kukho, futhi ngezinye izikhathi ngisho unganikezi imivuzo, ngoba abathengi sebewutholile kakade Umvuzo ongokomoya, wayejabule. -Lekayo, kufanele sinake ulwazi lomsebenzisi. Ngokwesibonelo, singathola imiklomelo emincane ukuze sihehe amakhasimende. Kunjalo, lokhu kufanele kube phakathi kwebanga elithile. Okufanele sikunake ukuthi kube lula ngangokunokwenzeka emithethweni yokuqala, noma ukuvumela abasebenzisi ukuthi babe nesicelo ngaso sonke isikhathi lapho beqeda isicelo. Imivuzo ngezikhathi ezithile yokumshukumisa. Njengemidlalo nje, ukudlala izilo nokuqedela ukuthuthukiswa kuyinkimbinkimbi, kodwa ungathola impendulo nemivuzo ngemva kokuqeda umsebenzi ukuze uzimisele ukubamba iqhaza futhi amakhasimende ajabule futhi aneliseke.. Ngaphambi kokuba inkampani ye-sanitary ware isetshenziswe ngezinga elikhulu, ukusetshenziswa okuhlangene kokumaketha kwe-inthanethi, kuyisinyathelo esibalulekile ukuqonda inkambiso yakamuva. Mayelana nendlela yokuqinisekisa ukuthi ukumaketha kwenethiwekhi yebhizinisi le-sanitary ware kuyasetshenziswa ngempela, izongena ngempumelelo kuzixhumanisi zebhizinisi zokumaketha kwemikhiqizo yempahla ehlanzekile, ukuxhumana komkhiqizo, kanye nokukhuthazwa kokuthengiswa kwetheminali. Lokhu kudinga ukusungulwa kanye nokwenza ngcono uhlelo lwethiyori. Okokuqala nje, kuyadingeka ukuzincenga wena kanye namakhasimende ngokwemibono. Ngesikhathi esifanayo, idinga ukuhlala kancane kancane embonini, ukulungisa kanye nokwenza ngcono uhlelo lwesu kanye nezindlela zokwenza ekukhuthazeni imikhiqizo ethile kanye nemikhiqizo, futhi kanjalo waphuma Indlela eya ekubumbeni yaphuma. Abafika emva kwesikhathi bangahamba phezu kwayo. Amabhizinisi wezimpahla zenhlanzeko kufanele alinge ukuzama futhi angatholi amaphuzu empumelelo noma amaqhinga kuhlaka lokuqala lwesu lokumaketha., bese uphuma endleleni yokuqala, thola izindlela ezintsha emhlabeni omusha, dala amasu amasha, ume okusha Ukuphakama kombono kanye nokuphakama kwemibono emisha ukwenza ukumaketha kanye nokuxhumana komkhiqizo wemikhiqizo yasendlini yangasese.