ʻIulope ʻa e ʻinasi ʻo e ngaahi naunau falekaukau ʻi he ʻinitaneti 10% ʻI he 10 Ngaahi taʻu

Kuo toki tuku mai ʻe he kautaha fakatotolo Titze ha ʻanalaiso ʻo e maketi naunau falekaukau ʻi ʻIulope, ʻa ia naʻe tupu ʻo aʻu ki he €2.4 piliona (R18.34 piliona) lolotonga ʻa e mahaki fakaʻauha.

ʻOku pehe ʻe he lipoti ko e ngaahi senolo tukufakaholo hange ko e ngaahi falekoloa DIY, nāunau falé, pea kuo faingataʻaʻia lahi ʻa e ngaahi falekoloa ʻi he peito ʻi he taʻu ʻe hongofulu koeʻuhi ko e uesia ʻo e e-commerce. ʻOku tala ʻe he lipoti ko e ngaahi founga tufaki ʻo e naunau falekaukau, kapineti sioʻata, pea ʻe liliu lahi ʻa e ngaahi sioʻata ʻoku ʻi ai ʻa e ngaahi maama ʻi he maketi ʻi ʻIulope ʻe 2025.

Ko e ʻinasi ʻa ʻIulope ʻi he ngaahi naunau falekaukau ʻi he ʻinitaneti

ʻI he vahaʻataimi ko ia 2015-2020, holo ʻa e ʻinasi ʻo e ngaahi falekaukau tukufakaholo ʻi ʻIulope mei he 22.5% ki he 21.2% (ʻoku ʻamanaki ke hoko 19.6% ʻi he 2025), Ngaahi falekoloa DIY mei he 20.9% ki he 18.8% (17% ʻi he 2025) mo e ngaahi falekoloa naunau ʻi peito mei he 33.4% ki he 31.5% (28.8% ʻi he 2025).

Lolotonga e vahaʻataimi ko ʻeni, ʻOku hiki hake ʻa e fakatau fakaʻilekitulonika ʻi ʻIulope mei he 11% ʻinasi ʻi he maketi ʻi he 2015 ki he 16.4% ʻi he 2020 pea ʻoku ʻamanaki ke aʻu ki ai 22.8% fai ʻe 2025.

ʻI he maketi UK ʻi he vahaʻataimi tatau, ʻOku hoko ʻa e senolo ʻi-commerce ko e tefitoʻi founga tufakiʻanga naunau ʻi he 2020. ʻOku ʻi ai hono ʻinasi ʻi he maketi ʻo e 26.5%, hoko atu ai mo e ngaahi falekoloa DIY mo e 24%, falekoloa naunau peito mo e 18.5%, mo e ngaahi falekaukau falekaukau mo e 18%.

ʻI he 2020, ʻoku aʻusia ʻe he fefakatauʻaki naunau fale ʻa Siamane ʻa e tupulaki ʻo e 1.2%. Naʻe holo siʻisiʻi ʻa e ʻinasi ʻo e fakatau fakamovetevete ʻi he ʻinitaneti ki he 73.6%. Naʻe fakalahi ʻa e ʻinasi ʻo e e-commerce mei he 10.1 peseti ʻi he 2019 ki he 11.5 peseti, pea naʻe tupu ʻa e ʻinasi ʻo e ngaahi naunau fale hu mai ʻi Siamane ʻaki ʻa e 12.29 peseti ʻi he vahaʻa ʻo Sanuali mo Maʻasi 2021. Ko e maketi mahuʻinga taha ʻe nima ki he naunau fale ʻoku fakatau atu ʻi Siamane ko Siaina, hoko atu ai ʻa Polani, ʻItali, Vietinemi, mo Lumenia. Lolotonga ia naʻe hokohoko atu pe ʻa e tupu ʻa e ngaahi koloa hu mai mei Siaina, ngaahi koloa hu mai mei Polani, ko e tefitoʻi fonua ʻoku nau hu mai, fakafisingaʻi.

ʻOku tala ʻe he lipoti ʻe 2025, ʻE hiki hake ʻa e ʻinasi ʻi he maketi ʻo e ʻe-commerce ki he 32.5%, mo e to ʻa e ngaahi falekoloa naunau peito ki he 17% mo e falekaukau falekaukau ke 16.5%.

Fekauʻaki mo e ngaahi kautaha hu koloa ʻi he ngaahi fonua ʻIulope naʻe saveaʻi, ʻoku ʻi ai 376 Ngaahi kautaha faʻu. ʻI he ngaahi meʻa ni, ʻOku fakamatala ʻa ʻItali ki he 20.4%, Siamane ki he 19.9%, mo e UK ki he 10.6%. Makatuʻunga ʻi he ʻinasi ʻi he maketi fakalotofonua ʻo e ngaahi kautaha tuʻukimuʻa ʻi he 10 ngaahi fonua naʻe saveaʻi – Siamane, ʻAositulia, Suisalani, Netaleni, Pelisiume, ko e UK, Falanise, ʻItali, Sipeini, mo Polani.

Ko e tuʻunga maʻolunga taha ʻoku maʻu ia ʻe he Pelipal (€116 miliona), Burgbad hono ua (€100 miliona), Royo hono tolu (€85), Puris hono fa (£72 miliona), Roca hono nima (€65 miliona) mo e ono ko Villeroy mo Boch (€48 miliona). Ko e tumuʻaki 10 ngaahi kautaha faʻu koloa ʻoku maʻolunga taha ʻenau paʻanga 37.6% ʻo e ʻinasi ʻi he maketi.