India is one of the fastest growing ceramic tile and sanitary ware markets in the world and is the world’s second largest ceramic tile producer and consumer. The booming real estate sector in India, driven by increasing urbanization and the rise of the middle class, is a major factor driving demand for ceramic tiles, sanitary ware and bathroom accessories.
The Indian government has launched many initiatives to improve housing and sanitation facilities, which have promoted the construction of affordable housing and sanitation facilities. The government plays a vital role in driving this market by incentivizing and funding these projects. At the same time, India’s economic growth, industrialization and rising consumer purchasing power are aiding market expansion.
The competitive landscape of the Indian tiles, sanitary ware and bathroom accessories market, where both organized and unorganized players are striving to attract diverse consumer segments, is a major driver for business and innovation. Continuous technological advancements introduce smart features and sustainable materials that elevate the industry. As a result, competition has expanded to innovation and sustainability as brands strive to stand out in a crowded marketplace. (Source: The Tiles of India)