In the faucet industry after the rapid development, gradually entered the development of the calm period. Many faucet enterprises through the internal repair system, external training marketing, has established a certain popularity.
If people have accepted the faucet this product, then you can save a lot of promotion of advertising costs. However, this time the faucet is also very competitive, people buy for a very clear purpose. People are very sensitive to the price, and the brand is also very important.
The abhorrence of the copycat brand, faucet enterprises urgently need to correct the direction of development (picture from the Internet)
Many faucet companies in the industry and outside, have a considerable reputation. They have the right direction, successful experience, both in product quality and marketing. But on the contrary, some small and medium-sized faucet enterprises, the internal system does not work, the external marketing is weak. And in particular, their marketing capabilities are particularly lacking.
In these small and medium-sized faucet enterprises, many had stood on the same starting line with large faucet companies. But because of their old-fashioned concept and lack of marketing ability, which led to these faucet companies in place. For these small and medium-sized faucet companies, the marketing strategy is only a form. Even if the development of marketing strategy, they are only in the stage of shouting slogans, and can not put it through their own business activities.
Small and medium-sized faucet companies have limited funds and cannot produce large quantities like large faucet companies, and occupy the market through public relations, advertising and other promotional means or low prices. Small and medium-sized faucet companies are more suitable for small-volume, multi-variety production. They should be positioned in the field of personalized, unique production, and try to achieve product differentiation and advanced.
Consumers are more partial to green products. Faucet companies who can establish a healthy and environmentally friendly brand image will bring more opportunities for product sales. So now the faucet field gradually formed a new consumer market, that is, through the faucet products can meet the middle-income but the pursuit of fashion consumer psychology, but also in line with their purchasing power of the market.
It can be said that the faucet is experiencing the pain of the brand. Counterfeit brands have deeply stung the nerves of the whole faucet field. A considerable part of the faucet enterprises do not focus on their own brand building, do not focus on trademark registration. Many of the names used by faucet companies can not be registered as legitimate trademarks. What’s more, many faucet enterprises in order to greed for a moment of profit, surprisingly, the big brand, imitation of internationally renowned brands, embarked on the road of illegal. Therefore, in the faucet industry, this way of combat in which dealers frequently change places is also common.