Faucet replication incidents are not uncommon, companies urgently need to improve their originality
It is reported that there have been frequent occurrences of faucet “hit face” incidents in the market recently, which is difficult to distinguish between true and false, which makes consumers feel very troubled, and the loyalty to the brand is exhausted. In the era of personalization, popular mainstream products have been difficult to capture the hearts of consumers, let alone products copied from elsewhere. Only by strengthening original awareness, raising the level of originality, and avoiding homogeneity, faucet companies can successfully win the favor of consumers in market competition and occupy a larger consumer market.
Homogenization becomes an inescapable fate
In the industry, the problem of intellectual property protection has always been the hardest hit area that has plagued the development of the faucet industry. Plagiarism of product designs, brand concepts and even brand logos often occurs. In addition, the appearance design of the faucet is very easy to imitate, so the faucet products that are sold well can not escape the fate of being copied.
It can be seen that the situation that causes such plagiarism products to fill the streets depends on two aspects: first, the time period for patent application is long, and it takes a long time to complete the complete process; second, the legal definition of imitation plagiarism is not clear. Makes some businesses have the opportunity to take advantage. Not only that, the immeasurable profits brought by imitating plagiarism can not only save a lot of manpower and material resources in product development and design, but also directly bring sales to the company and help it achieve its annual goals.
Enterprises need to strengthen originality
Any enterprise needs capital and brand promotion to develop. In the face of the current status quo of the faucet industry, plagiarizing vices is harmful to the enterprise. Therefore, the key to the current development of faucet companies is to strengthen originality and improve originality.
When the faucet enterprise develops to a certain scale, product marketing has automatically transformed into brand marketing, and original design has naturally become one of the core factors for corporate brand victory. As we all know, once a brand is labeled as imitating plagiarism, the corporate image will be destroyed. Therefore, faucet companies need to be bold in innovation and design more products that meet the needs of consumers in order to gain a foothold in the market.
Generally speaking, “face bumping” is not embarrassing, whoever is ugly is embarrassed. To avoid homogeneity, faucet companies must strengthen their original consciousness and be brave to innovate in order to capture the hearts of consumers.