Price war and brand war who is the master? Faucet brand which to catch?
Enterprises to sustainable development, from the perspective of the market and consumer demand to build core competitiveness, the formation of the brand influence in the industry.
All along, through the price war and other kill a thousand enemies, the practice of losing eight hundred to seize the market, the pursuit of sales of faucet enterprises, the widespread existence of brand awareness hindsight, the situation of the foundation is unstable. Although the price war is the entrepreneurs used to play, early through this means to seize market share is understandable, many small and medium-sized faucet enterprises did profit from it, but this is not a long-term solution, the resulting long-term low profitability is difficult to maintain the sustainable development of enterprises.
The price war and brand war who sank? Faucet brand which to catch? (Image source network)
Into the era of small profits faucet enterprises face a huge cost of living crisis
In the face of raw materials and labor costs rose sharply, if the faucet enterprises continue to develop marginally, is bound to face a huge cost of living crisis.
Consumption structure upgrade consumer choice of goods pay more attention to product experience
On the other hand, in the face of market changes, consumption upgrades, consumers’ choice of goods is no longer just stay in the price level, pay more attention to product quality, after-sales service, the pursuit of the purchase experience. However, the status quo of the faucet industry is, the price war is hot, product quality, after-sales service, user experience and other core competitive elements but has become the weakness of the enterprise.
The way out: from the market and consumer demand angle to build core competitiveness
Enterprises to sustainable development, from the perspective of the market and consumer demand to build core competencies, the formation of the brand influence in the industry. Throughout all walks of life, the ultimate long-term survival of the brand effect is good, and quality and service for the market and consumer recognition of the enterprise. The success achieved through price competition is only periodic, with the development of the times, market changes, this advantage will gradually lose color, without the support of core competencies, enterprises will eventually face the crisis of market marginalization.
The key to the vitality and core competitiveness of an enterprise lies in the building of the brand. Of course, the formation of the brand is a long-term accumulation process, not overnight to form. Faucet enterprise competition is still in the low level of competition stage, focus on immediate interests, the pursuit of market sales, the lack of long-term strategic planning. So, in the price war and the brand war stalemate stage, faucet enterprises should consider their own practical factors, rational response.
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