China’s water purifier production is expected to exceed 160 million units in 2020
In recent years, environmental problems such as water pollution and air pollution have become increasingly severe, which have caused great troubles to people’s health, and at the same time, it has also spurred the sales of water purifiers and other industries. Although bottled water can meet the drinking water needs of residents to a certain extent, the truly healthy way to drink water is to use household water purifiers, which can fundamentally solve the problem of secondary pollution of water quality. At present, the technology of household water purifiers is gradually mature. Various water purification methods such as activated carbon filtration, cationic resin softening, and silver ion sterilization have been introduced to the market, especially membranes that can block harmful substances such as bacteria and viruses while retaining beneficial elements. The use of technology has made water purifiers more and more favored by consumers.
With the increasingly serious water pollution problem and the improvement of people’s living standards, the popularization of water purifiers has become an unstoppable trend. However, the actual penetration rate of 5% is far from reaching the 70% requirement of the mature market. The rapid growth of the water purifier market has attracted crowds. At present, the larger water purifier brands include not only professional brands of traditional water purifiers such as Frannie, Hanston, and Lisheng, but also cross-border brands such as Midea, Joyoung, Gree, and Panasonic (7.24, 0.00, 0.00%). Industry company. According to rough estimates, there are currently more than 3000 water purification equipment companies on the Chinese market.
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According to the “2014-2018 China Water Purifier Industry Production and Sales Demand and Investment Forecast Analysis Report” released by the Qianzhan Industry Research Institute, in recent years, China’s water purifier output has grown at a rate of about 45% per year, and has become the world’s best Large water purifier production base. According to data, the output of China’s water purifiers was only 600,000 units in 1999, and has been soaring since then. It exceeded 1 million units in 2001 and reached 5.88 million units in 2005. In 2011, China produced 45.36 million water purifiers, an increase of 40% over 2010. the above. In 2013, the output of water purifiers in my country was about 8,572 units. Driven by demand, and conservatively estimated at the current development speed, China’s water purifier output is expected to maintain a growth rate of about 40% from 2014 to 2015, and China’s water purifier output is expected to exceed 160 million units in 2015.
With the rapid development of the economy, water pollution continues to increase; with the continuous improvement of people’s economic income and living standards, the requirements for drinking water quality are getting higher and higher. Drinking water and health have become a hot spot and focus of public attention, and the penetration rate of water purifiers will increase substantially.
According to this calculation, there are about 400 million households in China. If a quarter of the households install water purifiers, the demand for water purifiers will be 100 million units. If calculated at 1,000 yuan per unit, the domestic water purifier market The scale will reach 100 billion yuan. In 2015, with the in-depth development of the popularity of water purifiers and the upgrading of existing products, the market capacity of China’s water purifiers may exceed 200 million units, with a total market of more than 200 billion yuan.
Although the current water purifier market is growing rapidly, the current penetration rate of water purifiers in my country is still very low compared to the 70% penetration rate of European and American households. It can be seen that my country’s water purifier has a huge market space in the future, and the market is still promising in the future.