What does the arrival of the 5G era mean for the household bathroom industry?
Undoubtedly, the first thing to usher in is the blooming of smart homes. Hilk Smart Home Chairman Wu Xishan once said: Today, smart toilets have replaced ordinary toilets, smart door locks have replaced ordinary door locks, and Smart TV and interactive TV have replaced ordinary TV. Therefore, in the 5G era, smart homes are definitely in the industry. With the one-step trend, the wise will win the world!
According to the latest relevant data from iiMedia.com, the scale of China’s smart home market continues to expand from 2016 to 2020. In 2020, the scale of China’s smart home market will increase by 11.4% year-on-year to 170.5 billion yuan. With the increase in the penetration rate of the Internet home improvement market, the scale of China’s smart home market is expected to further expand, and is expected to exceed 200 billion yuan by 2022. Therefore, the smart home market will be a new business in which companies rush to enter the market in the future, which coincides with Wu Xishan’s prediction.
National policy: 5G new infrastructure brings major benefits to smart homes
The new 5G infrastructure is a new type of infrastructure that supports the rapid development of the digital economy. The concept of new infrastructure was first proposed in the 2018 Central Economic Work Conference, and frequently appeared in national-level meetings in the first half of 2020, and has attracted attention from all walks of life.
In 2020, according to relevant data, my country’s investment in key areas of new infrastructure such as industrial Internet, big data centers, 5G, and artificial intelligence will reach about 1 trillion yuan, including big data centers, 5G infrastructure, industrial Internet, artificial intelligence, etc. The investment scale is about 52%, 27%, 11%, and 10% respectively. In addition, in terms of data center investment scale, the total investment during 2020-2022 is about 1.5 trillion yuan; in terms of industrial Internet investment, the cumulative investment during 2020-2025 will reach about 650 billion yuan. In terms of 5G infrastructure construction, the cumulative investment from 2019 to 2026 will exceed 2.6 trillion yuan. In the next three years, the scale of investment in artificial intelligence will exceed 100 billion yuan.
Therefore, it can be seen from the national level that the new 5G infrastructure has become the main way of the country’s current development. The rapid development of 5G means a change in the nature of business and an innovative revolution in business models. The emergence of 5G not only greatly increases the transmission speed and makes the transmission speed faster, it also catalyzes more intelligent products under big data, such as smart homes.
As an important part of the Internet of Things, smart homes have been implemented and applied relatively early. However, due to the limitations of earlier technologies, many smart home products have the problem of “pseudo-intelligence”. At present, with the widespread application of 5G technology, it can connect all people, people and things through big data, artificial intelligence, and cloud technologies, can support the massive data generated by the link, and promote the development and application of the Internet of Things. For the smart home industry that requires high speed, high stability, and quick response, the advent of the 5G era also means that the real smart home era is about to come true.
Industry giants: cross-border smart homes achieve growth against the trend
In the ever-changing market, there are always a group of leading companies with long-term vision and forward-looking thinking. They foresee the trend of the times and take the lead in layout. It can be seen that in recent years, many home appliance companies and Internet companies have crossed the smart home industry. For example, Hisense Electric has changed from “Hisense Electric” to “Hisense Video”, “Qingdao Haier” has been changed to “Haier Smart Home”, and “Skyworth” “Digital” has become “Skyworth Group” and so on. Behind the name change of these traditional giants is the sound of an attack on the smart home market.
During the COVID-19 pandemic, when many traditional home appliance companies performed poorly in the capital market, Haier’ s share price rose sharply against the trend and hit a record high since its listing. According to data in the semi-annual financial report released by Haier in August 2020, Haier achieved overall revenue of 95.73 billion yuan, overseas market revenue of 47 billion yuan, and net profit of 2.78 billion yuan attributable to the parent, showing relatively stable performance. Among them, in the first half of the year, Haier’s IoT ecological revenue was 3.77 billion yuan, a year-on-year increase of 96%; Haier complete set of smart home appliances sales increased by 55%, and the sales of complete sets accounted for the same time. On September 11, 2020, Haier released the world’s first A scene brand three-winged bird. Through the sale of the Three wings Bird scene program, Three wings Bird of Haier Smart Home Beijing Experience Center 001 opened 100 days with a turnover of approximately 79.16 million yuan and over 84,000 visitors; Three wings Bird of Haier Smart Home Qingdao Experience Center has recently opened. The unit price of 001 customers has reached 200,000 yuan. Compared with 29.64%, it was an increase of 4.8PCT year-on-year; the sales of scenario programs increased by 107%.
As the first in the industry to publish a smart home strategy, Haier Smart Home has always been a leader in the layout of smart homes. It can be seen from the financial report data that it grows against the trend that as the disposable income of Chinese residents continues to grow. The consumption power is greatly improved, and there is a higher demand for smart home appliances and smart homes, as well as greater consumption power. The future market potential of smart homes must be unlimited.
In addition to the fact that Haier has been indulging in the blue ocean of smart homes, there is actually no shortage of industry giants such as Huawei, Xiaomi, Midea, Country Garden, etc. have also begun to rely on their superior capital, technical conditions and strong resource integration capabilities. Seize the track of smart home. It is foreseeable that, with the development of 5G technology, in the face of the smart home market pie that has nearly exceeded 200 billion, more companies will inevitably take a share in the future.
Smart home is the next outlet for the development of the sanitary ware industry. Facing the menacing smart home trend, the bathroom is an important part of the home environment. It is indispensable to realize the intelligent upgrade of the bathroom scene. For many bathroom companies, can they firmly grasp the vent of smart home and realize themselves The transformation of the company is very critical for a group of health companies, and it will determine the rise and fall of the development of the company in the next ten years!
Because in the future, the strength in the second half of the game must be the smart technology it masters and the smart home layout. In the post-epidemic period, the “Matthew effect” of the home furnishing industry will be significant, and the advantages of leading companies will be more obvious. Weak companies will be eliminated from the market. How to gain more market share has become the key to the further development of companies.
The research and development of smart technology and rapid deployment of smart homes may be extremely difficult for most sanitary ware companies today. It can even be said that there are insur mountable difficulties and technical difficulties. Then how can ordinary health companies seize the smart home vents and quickly realize What about smart upgrades? The answer is undoubtedly: working with large companies that have the core hard power of smart homes, and relying on big trees to develop more steadily!
Hilk has been deeply involved in the smart bathroom industry for 30 years and has mastered sophisticated electronic intelligent manufacturing technology. In terms of the layout of smart homes, Hilk is ahead of most domestic enterprises. At present, Hilk has built a “6+6+N” whole-house intelligent system, and laid out four usage scenarios of “smart home entry, smart entrance, smart restaurant, and smart bathroom”, and created a set of smart “interactive video system” “It can realize 5G high-definition cinema, video conferencing, remote office, interactive design, intelligent security monitoring and other functions by connecting different devices. It is a true pioneer of smart home. Therefore, for sanitary home improvement companies that want to embrace smart home, Hilk can provide real smart home systems and technologies to help companies achieve smart upgrades.
Whether it is the vigorous development of the country’s new 5G infrastructure, or the cross-border smart home of Haier and other corporate giants, achieving contrarian growth, all of this is sending a positive signal to the industry: smart home must be the next development of sanitary ware industry