Fake toilets and faucets are common
Someone also made counterfeit toilets and faucets? Recently, Foshan, a major producer of domestic sanitary ware, has jointly detected a large-scale case of manufacturing and selling counterfeit sanitary ware in many places, and seized finished and semi-finished sanitary ware products of counterfeit famous brands such as “Dongpeng” and “Wrigley” 1000 Many, and a large number of raw materials and machines, were involved in the case worth more than 12.1 million yuan. Industry analysts pointed out that the demand for non-smart toilets is large, the price is high, and the manufacturing threshold is low, which has become the hardest hit area for the manufacture and sale of building materials.
Fake brand-name sanitary ware appeared in many places
In early October, Foshan, together with Pengzhou in Sichuan, Suqian in Jiangsu, Yinchuan in Ningxia and other provinces and cities, dispatched more than 100 police officers to successfully detect a large-scale case of manufacturing and selling counterfeit registered trademark products and seized counterfeit sanitary ware such as “Dongpeng” and “Wrigley” brands. More than 1,000 finished and semi-finished products, as well as large quantities of raw materials and machinery for production, were valued at 12.1 million yuan.
Compared with the frequent exposure of counterfeit and counterfeit products such as cosmetics and daily chemical products, the detection of counterfeit and counterfeit sanitary ware products is actually not a case. At the beginning of this year, Shandong Dezhou Public Security Bureau cracked a case involving a counterfeit registered sanitary ware trademark involving more than 300,000 yuan, and successfully destroyed a fake den in Guangzhou; in July, Fujian Nanan Public Security Bureau detained a batch of counterfeit listed brand Zhongyu Sanitary Ware. There were more than 10,000 counterfeit sanitary products with a value of more than 900,000 yuan. In September, a large-scale counterfeit factory specializing in the manufacture of counterfeit sanitary ware for Zhongyu Sanitary Ware was seized; in September, the Jiangmen Intellectual Property Office and the Municipal Anti-counterfeiting Office formed a joint inspection team. Go to Heshan City to carry out a special inspection of patent counterfeiting in the hardware and plumbing industry.
According to the person in charge of the relevant department, sanitary ware is a necessary sanitary ware for every household. The amount of sanitary ware is relatively high. It has always been the hardest hit area for counterfeit cottages. This year, local governments have jointly cracked down on counterfeiting and illegal vendors in the sanitary ware industry, and the seizures are only the tip of the iceberg. . In the past, 70% of domestic sanitary ware came from Foshan. In recent years, there have been multiple production bases in Foshan, Jiangmen, Chaozhou, Quanzhou, Fujian, and Tangshan, Hebei. Many brands have specialty stores across the country. This has led to the production and sale of counterfeit products everywhere. Government departments have increased the difficulty of cracking down on counterfeit and shoddy sanitary ware products.
Sanitary ware counterfeiting has large profit margins
According to the reporter’s understanding, the counterfeit Dongpeng, Wrigley, and Zhongyu brands are all first-line brands in the domestic ceramic tile and bathroom industry, among which Dongpeng Holdings is a listed company on the Hong Kong Stock Exchange. Data show that in 2015, Dongpeng’s brand value reached 16.632 billion yuan, ranking first in the ceramic industry; Wrigley Sanitary Ware is a well-known domestic bathroom brand, with a brand value of 8.521 billion yuan in 2014. Zhongyu Sanitary Ware is the ** Chinese bathroom listed in Germany. The company has a good market share and reputation in East China and North China markets.
Yin Hong, deputy secretary-general of the China Building and Sanitary Ceramics Association, pointed out that toilet sanitary ware has always been the hardest hit area for counterfeit counterfeit products. The fake toilet and faucet products are bright in appearance but rough in the inside. Many hardware, valves, glazed surfaces, and copper cores are of poor quality. If parameters such as pipe diameter are not up to standard, quality problems such as glaze peeling, copper oxidation, valve failure, and toilet blockage are prone to occur in citizens’ daily life. If left unchecked, it will not only cause the rights and interests of consumers to be infringed, but also undermine the popularity and reputation established by the sanitary ware brand, and disrupt the image and development order of the entire sanitary ware industry.
Industry insiders told reporters that the average price of ordinary one-piece toilets from well-known domestic brands such as Wrigley, Dongpeng, Faenza, Hengjie, and Jiumu is around 1,500 yuan per piece, and the price of low-end products for promotion is 800 to 1,000 yuan. Around, the smart toilet sells for more than 5,000 yuan/piece. The manufacturing and operating costs of counterfeit sanitary ware vendors are very low, but selling them at the price of first-line brands can make huge marginal profits. Counterfeit famous brand faucet products cost tens to more than a hundred yuan, but they are sold at a few hundred to thousands of yuan in specialty stores. The imitation ability of bad businesses is too strong, and well-known sanitary ware companies and consumers are often overwhelmed. Some unscrupulous merchants usually sell counterfeit sanitary products in the form of embezzlement of trademarks to fake the authenticity, confusion of grades, shoddy products, evasion of detection and ignorance of standards. These methods are bothering consumers and invisibly affecting the sanitary industry. healthy growth.