High-end faucets will gradually occupy the main market
It is reported that in a plumbing store, the reporter saw that the price of the faucet is generally within two to three hundred yuan, and the relatively high-end antique faucet reached 800 yuan. Two basin faucets with similar appearance are priced at 170 yuan, while the next one is as high as 70$.
I recently came to the bathroom hardware marketing store to learn about the current market sales of faucets, and found that from the most ordinary 20 to 30 yuan to hundreds of thousands of high-end brands, the price gap between kitchen and bathroom faucets of the same brand and different brands is huge.
With the gradual maturity of stainless steel faucet manufacturing technology in China, stainless steel faucets have greatly improved both in production and in grades. Although they currently have a small share in the domestic market, it is precisely because of their health, environmental protection, Durability and other characteristics have become more and more popular among consumers in recent years, and gradually grab the market share of copper faucets. Stainless steel faucets have become the development trend of the sanitary ware industry.
In addition, in recent years, the overall bathroom space has become the development target of major bathroom brands. In order to obtain a larger market cake, the traditional ceramic bathroom brand fully integrates the advantages of bathroom, hardware accessories and overall space design to become a bathroom Another major growth point in industry marketing. Domestic faucet manufacturers are also relying on this channel to gradually enter the high-end brand market in the industry.
Selling styles vs. selling quality
In a plumbing store, the reporter saw that the price of the faucet was generally within two to three hundred yuan, and the relatively high-end antique faucet reached 800 yuan. Two basin faucets that are similar in appearance are priced at 170 yuan, while the next one is as high as 360 yuan. The shopping guide said: “In fact, look carefully, they are different. This expensive waist is much thicker. The quality is better, and it’s also our company’s newly launched style, which is of course expensive.”
I also got a similar answer in a certain bathroom headquarters marketing store. The difference is that there are more than 200 types of faucets displayed in their exhibition hall. Various styles of faucets occupy nearly half of the exhibition hall, and the prices vary greatly. It ranges from an ordinary 20 to 30 yuan to nearly 1,000 yuan, but most of them are still concentrated within the price range of three to four hundred yuan. The booth service staff explained: “Because this is the headquarters, all the styles produced by the company will be displayed here, and we have our own factory and a production base in Gaoming, so there are many styles, unlike some OEMs. Companies often have fewer styles.” When the reporter asked about the higher-priced products in the store, she said that these are the company’s new styles, and they are also the most popular designs on the market, because the new designs are expensive, although the price Expensive, but very popular with consumers. She said that the company’s products are positioned in the mid-range and cost-effective. The products sold in the store are sold at a 40% discount on the list price, which is also easily accepted by consumers.
In another faucet shop without a logo brand, the price on the label is mostly within two hundred yuan. When asked about the actual retail price, the boss did not give a fixed discount. The price of each style is just random. Given, if it is a wholesale price, it will be cheaper.