Secret: Behind the counterfeit sanitary ware

Неко је такође направио фалсификоване тоалете и славине? Недавно, Фосхан, a major domestic sanitary ware producer, has jointly detected a large-scale case of manufacturing and selling counterfeit sanitary ware in many places, and seized finished and semi-finished sanitary ware products and semi-finished products of counterfeit famous brands such as “Донгпенг” и “Вриглеи” 1000 Много, and a large number of raw materials and machines, were involved in the case worth more than 12.1 Милион Иуан. Industry analysts pointed out that the demand for non-smart toilets is large, Цена је велика, а праг производње је низак, који је постао најтежи хит подручје за производњу и продају производа грађевинских материјала.

Fake brand-name sanitary ware appeared in many places

In early October last year, Фосхан, заједно са пенгзхоуом у Сицхуану, Сукиан у Јиангсу, Yinchuan in Ningxia and other provinces and cities, dispatched more than 100 police officers to successfully detect a large case of manufacturing and selling counterfeit registered trademark products, and seized counterfeit “Донгпенг”, “Вриглеи” and other brand sanitary wares. Има више од тога 1,000 finished and semi-finished sanitary wares, as well as large quantities of raw materials and machinery, са вриједношћу 12.1 Милион Иуан.

Secret: Behind the counterfeit sanitary ware

Compared with the frequent exposure of counterfeit and counterfeit products such as cosmetics and daily chemical products, the detection of counterfeit and counterfeit sanitary ware products is actually not a case. Почетком ове године, Shandong Dezhou Public Security Bureau cracked a case involving a counterfeit registered sanitary ware trademark involving more than 300,000 јуан, и успешно уништио лажни ден у Гуангзхоуу; у јулу, Fujian Nanan Public Security Bureau detained a batch of counterfeit listed brand Zhongyu Sanitary Ware. Више него 10,000 counterfeit sanitary products, worth more than 900,000 јуан, and a large-scale counterfeit factory specializing in the manufacture of counterfeit sanitary wares from Zhongyu Sanitary Ware was seized in September; in September, Jiangmen Intellectual Property Office and the Municipal Anti-counterfeiting Office formed a joint inspection team. Go to Heshan City to carry out a special inspection of patent counterfeiting in the hardware and plumbing industry.

According to the person in charge of the relevant department, sanitary ware is a necessary sanitary ware for every household. The amount of sanitary ware is relatively high. It has always been the hardest hit area for counterfeit cottages. Ове године, local governments have jointly cracked down on counterfeiting and illegal vendors in the sanitary ware industry, а нападаји су само врх леденог брега. . У прошлости, 70% домаће санитарне опреме дошла је из Фосана. У последњих неколико година, there have been multiple production bases in Foshan, Јиангмен, Цхаозхоу, Куанзхоу, Фујиан, и тангхан, Хебеи. Многи брендови имају специјалне продавнице широм земље. То је довело до производње и продаје фалсификованих производа свуда. Government departments have increased the difficulty of cracking down on fake and shoddy sanitary ware products.

Sanitary ware counterfeiting has large profit margins

According to the reporter’s understanding, the counterfeit Dongpeng, Вриглеи, and Zhongyu brands are all first-line brands in the domestic ceramic tile and bathroom industry, and Dongpeng Holdings is a listed company on the Hong Kong Stock Exchange. Data show that in 2015, Dongpeng’s brand value reached 16.632 милијарду јуана, ranking first in the ceramic industry; Wrigley Sanitary Ware is a well-known domestic bathroom brand, with a brand value of 8.521 милијарду иуан 2014. Zhongyu Sanitary Ware is the ** Chinese bathroom listed in Germany. The company has a good market share and reputation in East China and North China markets.

Yin Hong, deputy secretary-general of the China Building and Sanitary Ceramics Association, pointed out that toilet sanitary ware has always been the hardest hit area for counterfeit counterfeit products. The fake toilet and faucet products are bright in appearance but rough in the inside. Many hardware, вентили, glazed surfaces, and copper cores are of poor quality. If the parameters such as pipe diameter are not up to standard, it is easy to cause quality problems such as glaze peeling, Оксидација бакра, неуспех вентила, and toilet blockage in the daily life of citizens. If left unchecked, it will not only cause the rights and interests of consumers to be infringed, but also undermine the popularity and reputation established by the sanitary ware brand, and disrupt the image and development order of the entire sanitary ware industry.

Industry insiders told reporters that the average price of ordinary one-piece toilets from well-known domestic brands such as Wrigley, Донгпенг, Faenza, Хенгјие, and Jiumu is around 1,500 yuan per piece, and the price of low-end products for promotion is 800 до 1,000 јуан. Around, the smart toilet sells for more than 5,000 yuan/piece. The manufacturing and operating costs of counterfeit sanitary ware vendors are very low, but selling them at the prices of first-line brands can make huge marginal profits. Counterfeit famous brand faucet products cost tens to more than a hundred yuan, but they are sold at a few hundred to thousands of yuan in specialty stores.

The imitation ability of bad businesses is too strong, and well-known sanitary ware companies and consumers are often overwhelmed. Some unscrupulous merchants usually sell counterfeit sanitary products in the form of embezzlement of trademarks to fake the authenticity, confusion of grades, shoddy products, evasion of detection and ignorance of standards. These methods are bothering consumers and invisibly affecting the sanitary industry. healthy growth.

Go to the specialty store to buy the quality is guaranteed

There are rampant sanitary ware counterfeit goods in other places, have they flowed into the Guangzhou market? How can major sanitary ware brands in Guangdong prevent counterfeiting? How to ensure the authenticity rate of products in specialty stores?

Zhang Yi, general manager of the Guangzhou branch of Dongpeng Holding Co., Лтд., told reporters that since 2010, all Dongpeng sanitary ware and ceramic tile products ordered in Guangzhou will be shipped from the Foshan factory, eliminating the possibility of some agents. Fake price behavior, Dongpeng currently has 44 specialty stores in Guangzhou, all of which are directly operated stores and single-brand specialty stores represented by distributors. And some building materials shops on the street, because of the agency of multiple sanitary ware brands, there is a possibility of adulteration and sale.

For decoration consumers, the channels that may purchase counterfeit brand-name sanitary ware include decoration guerrillas and small and medium-sized decoration companies. Many consumers nowadays, because they don’t have time to purchase and are unfamiliar with decoration materials, Они ће одлучити да се украсни компанији уговорни рад и материјали, и нека радници украшавања помажу материјалима за куповину украса, Тоалети и славине.

Although the brands of sanitary ware and other products are stipulated when the contract is signed, in the actual installation process, because the owners are often not on site, this creates opportunities for counterfeiters to collude with the decoration guerrillas to sell counterfeit brand-name sanitary ware products. Experts remind citizens that when buying sanitary ware, it is best to go to a sanitary ware brand store in a professional home building material store.

The phenomenon of cross-border and famous brand happens from time to time

Because ceramic tiles and sanitary ware are similar in raw materials and have a strong correlation, many companies produce both ceramic tiles and sanitary ware. У последњих неколико година, as many ceramic tile companies have expanded in scale and went public, the product structure of these companies has gradually extended to the field of sanitary ware. На пример, dozens of well-known brands such as Dongpeng, Вриглеи, Xinzhongyuan, Faenza have both ceramic tile products and sanitary ware products.

The mutual penetration and extension of ceramics and sanitary ware brands has brought opportunities for criminals. XX sanitary wares are often made out of thin air by famous brands. Consumers can’t tell which sanitary ware brands are products of well-known tile brands and which sanitary ware brands are fake brand names.